Scribd dumps Adobe’s proprietary Flash for open standard HTML5

invisibleSHIELD case for iPad“Adobe’s much-beleaguered Flash is about to take another hit and online documents are finally going to join the Web on a more equal footing'” Erick Schonfeld reports for TechCrunch.

“Today, most documents (PDFs, Word docs, Powerpoint slides) can mostly be viewed only as boxed off curiosities in a Flash player, not as full Web pages,” Schonfeld reports. “Tomorrow, online document sharing site Scribd will start to ditch Flash across its tens of millions of uploaded documents and convert them all to native HTML5 Web pages. Not only will these documents look great on the iPad’s no-Flash browser (see screenshots), but it will bring the richness of fonts and graphics from documents to native Web pages.”

Schonfeld reports, “Scribd co-founder and chief technology officer Jared Friedman tells me: ‘We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash. Now any document can become a Web page.'”

Read more in the full article here.

MacDailyNews Take: Have a nice night, lazy Adobe ingrates.

MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!

[Thanks to MacDailyNews Reader “Frank P” for the heads up.]


  1. Adobe has boxed themselves in. They refuse to evolve.

    If they’d stop being bitches and adapt, whould we be having this convo?

    Will they adapt? No.

    Mdn has stated accurately that adobe is lazy. Prove they are not.

    Move or die. It’s your choice adobe. Stop blaming and accept responsibility for your complacency.

  2. This will be a great resource for iPad users.

    If this doesn’t make Adobe fire their CEO and management, they ought to be throwing serious tantrums right now.

  3. MDN: your byline states you posted this tomorrow…. Wow, had no idea you could travel forward in time. Could you let me know who wins the NBA finals so I can place a good bet, please??

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Timestamp… I’m seeing the same thing that John is seeing. It must have something to do with the Mayan calendar, 2012, and the Easter bunny.

    “Scribd dumps Adobe’s proprietary Flash for open standard HTML5, Thursday, May 06, 2010 – 12:04 AM EDT”

  5. By the time we have hearing in the back woods called Congress about how Apple is such a Monopoly, 85 – 90% of the web will be HTML5 compliant. Sucks to be an old tired and out of touch company/politician….


  6. So. According to Adobe executives who are trying to force their Flash software onto EVERYONE — despite the FACT that there is NO flash software available on ANY smartphone platform — not having Flash on the iOS, is anti-competitive.

    Meanwhile, killing Freehand isn’t.


  7. That splash you’ll hear starting soon will be key Adobe talent jumping ship. There is shift happening and Adobe is on the wrong side of the schism. It’s really too bad. Adobe and Apple were a great team in the beginning. **Sigh**

  8. “THIS IS THE FUTURE” is a term missused for a long, long time indeed! Usually, this term has not that impact on decisions… But, iPhone and iPad are gamechangers for REAL, this time. Therefor, THE future looks much more tangible, this time, and deciders go for it!

  9. @Tiger

    “By the time we have hearing in the back woods called Congress about how Apple is such a Monopoly, 85 – 90% of the web will be HTML5 compliant”

    It would be nice to think up to 90% of the web will soon be flash-free, but I doubt we’ll be there any time soon. Still, so long as it’s moving in the right direction …

    However, it seems likely Adobe’s complaint was not about Apple’s not allowing the iPhone/iPad to have a flash player. More likely it was about the cross-compiler, where many seem to think they have a stronger case. But I doubt they’ll be any hearings: I don’t think it’ll fly.

    There’s something faintly ridiculous about the whole Adobe temper tantrum. Here they are on the one hand claiming that they’re needed, because they’re everywhere … and on the other kicking up a fuss because there’s somewhere where they aren’t — and where they’re not needed. Guess what? People buying some Apple products will miss some content — at least in the short term — but evidently a million new iPad buyers just don’t care (or they wouldn’t have bought the device).

    Adobe’s scared. It thought it had everything tied up, but with the move from the desktop to mobile suddenly everything’s up for grabs again, and it’s not clear there’s as much of a place for Adobe in the newly emerging situation.

    It’s turned purely reactive and bad-tempered. Steve Jobs penned a letter about flash in response to Adobe’s agitation, but he doesn’t continually talk about Adobe and what they’re doing. Asked at the Web 2.0 expo “How is Adobe going to react to HTML5?” Adobe’s CTO Kevin Lynch says virtually nothing about Adobe’s plans for HTML5, and then spends an inordinate amount of time attacking Apple.

    Suppose an interviewer said to Steve Jobs, “What are your plans for iPad?” or “What will iPhone OS 4 bring?” or “How is Apple engaging with the move to the cloud?” or any one of a dozen questions you might ask. Jobs wouldn’t mouth some platitude and then start talking about Adobe.

    You ask Adobe about themselves and they start talking about Apple. They’re obsessed with Apple.

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