“Apple has filed their trademark under International Classes 35 relating to retail services; 37 relating to Maintenance/repair and consultancy services; 41 relating to education services and 42 relating to hardware and software technical support,” Purcher reports. “Today, Apple offers various in-store training services such as the Genius Bar, Business, Youth Programs and One-to-One. Their latest trademark would suggest that they may have developed yet another in-store business class service.
“Then again, could Apple be thinking of something bigger or bolder here, such as kick starting a new venture capital subsidiary?” Purcher asks. “At Apple’s latest Shareholder’s meeting held last week, Steve Jobs stated that “When we think about big, bold things, we know that if we needed to acquire something, a piece of the puzzle, to make something big and bold a reality, we could write a check for it.” Although the former is more likely to fit the bill for their latest trademark filing, the latter can’t be easily discounted.”
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