Condé Nast preps versions of top magazines for Apple’s iPad

Apple Store“Condé Nast’s plans for the iPad tablet computer from Apple are getting firmer,” Stephanie Clifford reports for The New York Times.

“The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair, The New Yorker and Glamour, the company plans to announce in an internal memorandum on Monday,” Clifford reports. “GQ will have a tablet version of its April issue ready. Vanity Fair and Wired will follow with their June issues, and The New Yorker and Glamour will have issues in the summer (the company has not yet determined the exact timing for those).”

“The company already sells an iPhone application for GQ [US$2.99]. That has sold more than 15,000 copies of the January issue and almost 7,000 of the December issue,” Clifford reports. “Condé Nast plans to test different prices, types of advertising and approaches to digitizing the magazines for several months.”

Clifford reports, Thomas J. Wallace, editorial director of Condé Nast, said that once the company had figured out what worked and what did not on the iPad, it would think about digitizing other magazines. ‘If we are happy with the results that we get, we’ll be ready to go in the fall,’ he said. Charles H. Townsend, president and chief executive of Condé Nast, said in an e-mail message that the company was being public about its intentions with the iPad to “take a leadership position.”

Full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

7 Comments

  1. Why not catch the wave and ride the tsunami rather then letting the tsunami swap and pass you by and you need to catch the smaller, slower, more costly and back-ass-ward Microsoft shark infested current that Microsoft calls a wave.

    Let’s face some facts here no-one in their right mind really wants a Microsoft Product or Service. Another fact is Microsoft doesn’t really care about it’s customers or the quality of their own products. All Microsoft wants is to force everyone to use their products because they are the only game in town. Once Microsoft forces Bing onto the public and forces Google out they’ll lock up the search and Search advertising markets. Then they’ll go after Apple for the PMP Market and the cell market.

    Microsoft needs to be broken up and Google need to be forced to charge or include enough ads in free stuff to match a market value price for all software, hardware and services. If Google fails to be able to show a clear profit from all software, Hardware and services then they should split up too, to create a level field for fair everyone to do battle on. To be as fair as possible to all competitors of Microsoft’s big and small Microsoft must be broken up.

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