Rob Enderle: One idiot to rule them all

New Parallels Desktop 5 for Mac. $15 discount!“One of the more interesting things that we know for sure about Apple’s big event this week is the venue. Apple has booked the Yerba Buena Center in San Francisco, rather than hosting it at its Cupertino headquarters,” Rob Enderle writes for TechNewsWorld. “To me, what this signals is that Apple isn’t quite sure of this product and wants to distance itself, in a way.”

MacDailyNews Take: Holy crap. Some other things that Apple has announced at the Yerba Buena Center for the Arts over the years include: multiple versions of iTunes, the debut of movies in iTunes Store, and multiple generations of iPod shuffle, iPods, iPod touches, and iPod nanos. Using Enderlean logic, Apple wasn’t sure of iPod and iTunes and therefore chose Yerba Buena in order to distance themselves from the products. Our Great Aunt Edith could provide better tech analysis and she died in 1978.

Enderle continues, “In terms of secrecy, this is the Bizarro of Apple launches, making me wonder if there is a Steve Jobs clone running Apple and whether instead of being a copy, he’s a mirror image. I’ll guess we’ll know when he presents the product wearing white.”

Full conglomeration of total and painful idiocy – Think Before You Click™here.

95 Comments

  1. Can someone answer this for me please. Rob has become such a laughingstock of the tech industry in so many ways. But even so, why does he STILL end up on NPR and CNN as an expert analyst?

    I just don’t get it.

  2. MDN:

    Why do you even give that clown coverage?

    Ignore him, even on those days he is on his meds and gets something correct. After all, evan a blind pig finds an acorn now and then!

  3. Still my fave,

    “It is interesting to note, that few seem to remember that Microsoft wrote the first MacOS under contract to Apple nearly two decades ago but, like most Apple partnerships, this one also ended badly.” – Rob Enderle, September 26th, 2005

    Over 4 years later, I still get big laugh from that one, and that’s Rob….a big laugh.

  4. This easily ranks with the most misleading and uninformed things he’s ever written.

    (And that’s saying a lot, since we’ve already had things such as the “slippery” iPhones that were going to fly from people’s hands, so nobody would buy them; the iMacs that would be dangerous and cause injuries because they’d tip over in earthquakes; etc).

    Apple -never- announces products or hosts press events at the Cupertino headquarters, unless it’s a simple press release with no physical venue at all. Major product announcements with physical presentations are always done at off-campus venues; like this one.

    It’s that simple, and everyone (other than the author of this tripe) knows this.

  5. Holy crap! Someone’s village just lost its idiot!

    Cupertino is where they launch the iPod hifi. San Fran’s Moscone Center is where they hold MWSF. Yerba Buena is where they launch everything in-between.

  6. Guys, Enderle is the funniest dude. What good sense of humour.

    “Last time, Steve Jobs was at the beginning of his career — this time at the end. It is clear he has learned a lot in the middle; we’ll know shortly if he learned the right things.”

  7. “Can someone answer this for me please. Rob has become such a laughingstock of the tech industry in so many ways. But even so, why does he STILL end up on NPR and CNN as an expert analyst?”

    Because they are even bigger fools/tools than he is.

    Which should tell you something about them.

  8. Is there a room at Apple’s headquarters that could handle the kind of crowd expected for this announcement?

    Maybe Apple would like, you know, for people to be able to _sit down_ for the full 60-90 minute presentation?

  9. Three Rings for the Mac Faithful under the sky,
    Seven for the Unix Hackers in their halls of stone,
    Nine for Windows Users doomed to crash,
    One for the Dark Lord on his dark throne
    In the Land of Redmond where the Shadows lie.
    One Ring to rule them all, One Ring to find them,
    One Ring to bring them all and in the darkness bind them
    In the Land of Redmond where the Shadows lie.

  10. How about this for a reason the Yerba Buena Center is right in downtown San Francisco. There are more hotels nearby and you don’t have to drive from the airport to get there. If you want to something else while you are in town there’s tons of stuff in walking distance. In short, maybe Apple just thinks it’s a more interesting place to have a press conference than their own auditorium.

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