“One of the more interesting things that we know for sure about Apple’s big event this week is the venue. Apple has booked the Yerba Buena Center in San Francisco, rather than hosting it at its Cupertino headquarters,” Rob Enderle writes for TechNewsWorld. “To me, what this signals is that Apple isn’t quite sure of this product and wants to distance itself, in a way.”
MacDailyNews Take: Holy crap. Some other things that Apple has announced at the Yerba Buena Center for the Arts over the years include: multiple versions of iTunes, the debut of movies in iTunes Store, and multiple generations of iPod shuffle, iPods, iPod touches, and iPod nanos. Using Enderlean logic, Apple wasn’t sure of iPod and iTunes and therefore chose Yerba Buena in order to distance themselves from the products. Our Great Aunt Edith could provide better tech analysis and she died in 1978.
Enderle continues, “In terms of secrecy, this is the Bizarro of Apple launches, making me wonder if there is a Steve Jobs clone running Apple and whether instead of being a copy, he’s a mirror image. I’ll guess we’ll know when he presents the product wearing white.”
Full conglomeration of total and painful idiocy – Think Before You Click™ – here.
@ron: Oompa-Loompa?
@ theloniousMac: Where’d he touch you? Did he have candy?
“Politics classes are down the hall and around the corner.”
“I thought they were in the next building over”…over the cliff and down I hope.
Did Rob get fired by Dull yet? He was their chief phone designer.
…and the song continues.
Rob Enderle is a moron.
Eric Willard is a moron.
Billy Gates is a thief.
Steve Ballmer is a sweaty monkey.
La la la la la la la
“Rob Enderle: One idiot to rule them all”
My first thought was that this was an article about a biography on Enderle. I quickly realized that no one would waste their time writing a biography on Enderle or his “group.”
Isn’t this where the first iPod was revealed?
He just can’t possibly believe what he writes. This pure idiocy is contrived for nothing more than to rile up the Apple fans.
Well, we know which tech analysis’ are not taking their meds when they put words to columns.
Such bogus information is simply a way for him to float to the top of an already competive sewage treatment plant. It would seem almost impossible to “top” the crap float around now. However, he can with simple mad cow disease, be a top floatie!
So, hats off to a top floatie in the world of raw sewage! You have earned the fablous Brown Zune Toliet Swirl award! No higher honor can be bestowed on a single person, cough- group!
The hit whore is just pulling a Dvorak.
Yeah, there is no way I’m clicking on that link…
Okay, I actually laughed out loud (or LOL for you other folks) when he said that they were distancing themselves. Too good.
How many times has Apple had a ‘Main Event’ at their Headquarters? Seriously? I don’t know. But I don’t remember any.
The meeting room on the Apple Campus is a tiny room.
Considering the number of people Apple as invited to the event, it would be a SRO mosh pit, this would be a big distraction on the Apple Campus and parking would be another issue for the invited guests. I get the feeling that Steve is in a talking mood for this even and wants everyone to be comfortable and not feel like they’re front row of a hardcore punk dead metal show.
Rob get serious, just because Dell thought your PMP consulting advise on how to beat the iPod sucked so, much that Dell drop the plans for a new PMP player like it was super hot toxic waste is no reason to stop at least making some minor sense when you write about stuff. It’s like you’ve gone from here is my opinion and the reasons to why I think they are right, to well this is the best I could come up with take it or leave it, Dell hated all my ideas and plans, I’m such a looser….
Enderle hasn’t drunk the kool-aid, he is the kool-aid.
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To me, what this signals is that Apple isn’t quite sure of this product and wants to distance itself, in a way.
i think it’s more likely that the new product contains lots of glass and, with the recent Haiti earthquake, Apple wants to make sure that if something bad happens then someone else has to do the sweeping.
p.s. Apple introduced the iPod Hi-Fi & a ridiculous $100 leather iPod case on its campus … now those are products they would want to distance themselves from.
How about I think and don’t click…
Enderle must be a Douche Bag.
And that party grows in strength every minute!
Hey, guys, go easy on Rob Enderle. While he does have a way to go before he can describe a convincing alternate universe, we have to keep in mind that it’s hard to get a good start as a science-fiction writer.
Gee, Rob, I wonder if it has anything to do with the number of people Apple can get in the Yerba Buena center v. on campus?
I guess when too many rumors come out too early, Enderle doesn’t have anything to write about. He must have spent all weekend coming up with this one.
There are actually four people in the Enderle Group:
http://www.enderlegroup.com/
His Wikipedia entry isn’t exactly flattering:
http://en.wikipedia.org/wiki/Rob_Enderle
The Yerba Buena Center is also near transit which makes access easy for a large gathering.
I’m going to take a wild guess and say this is Rob Enderle’s last minute effort to bring down Apple’s share price before the unveiling of the tablet caues it to skyrocket, in the hopes he can make a tidy profit.
I wonder if he and Jim Cramer compare notes?
Ron O’hara?
Rob Enderle == Arthur Schnitzler’s twin
C’mon Rob, the real reason you’re bashing Apple for holding the event at the Yerba Buena Center in San Francisco is that you don’t like the traffic-congested commute up the 101 from your office in San Jose to downtown San Francisco.
Of course, that’s assuming that Apple even sent you an invite to the event.