MacDailyNews Take: Holy crap. Some other things that Apple has announced at the Yerba Buena Center for the Arts over the years include: multiple versions of iTunes, the debut of movies in iTunes Store, and multiple generations of iPod shuffle, iPods, iPod touches, and iPod nanos. Using Enderlean logic, Apple wasn’t sure of iPod and iTunes and therefore chose Yerba Buena in order to distance themselves from the products. Our Great Aunt Edith could provide better tech analysis and she died in 1978.
Enderle continues, “In terms of secrecy, this is the Bizarro of Apple launches, making me wonder if there is a Steve Jobs clone running Apple and whether instead of being a copy, he’s a mirror image. I’ll guess we’ll know when he presents the product wearing white.”
Full conglomeration of total and painful idiocy – Think Before You Click™ – here.
We need idiots like Rob to make life fun as Mac users.
This guy has become the town fool of the tech industry. I don’t know why people even pay attention to what this tool has to say.
What a twat!
Whoa…..wow. Really Rob? Perhaps there is more seating that Yerba than on the Apple Campus?
I am still amazed that this guy makes a living “writing” this crap.
@ericdano,
my thinking exactly. The crowds will be huge, and perhaps, SJ does not want that many busy bodies sneaking around at HQ.
With the sorry state of health care in the US, poor Rob can’t afford his meds anymore.
I have chosen to use an alias in this post as I am not quite sure of it’s quality and may choose to distance myself from it in in the future.
One thing to admire about Rob Enderle: He has personally slept with every member of the Enderle Group. EVERY ONE! Gawd, but is that sexy or what?**
**The Enderle Group = Rob and his wife. That’s it. That’s all, folks. There are rumors about a dog or cat, but . . . .
I heard Mrs.Enderle stays at the local Motel 6, to distance herself from the failure which is her husband.
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Carlin:
“Think about how stupid the average person is, and then remember that half the people out there are even stupider than that…”
“Rob Enderle: One idiot to rule them all.”
His name begins with ‘O’ and ends with ‘a’.
O’Hara????
” “In terms of secrecy, this is the Bizarro of Apple launches…”
Yes, the iPhone was launched with complete transparency. Apple has never had a problem with leakers and has never tried to shut down rumor sites.
I’d be more suspicious if Apple HADN’T booked Yerba Buena; that’s where they’ve done big announcements since Jobs’ return in order to access the biggest amount of media. Booking the YBC shows this is big…if Apple hadn’t pulled out of the Macworld Expo this would have been Jobs’ “oh, one more thing” at the Keynote…
I do wonder at times if he is zune tang his idiocy really can’t be for real can it?
And once again, ron proves there’s more than one idiot.
Noooooooooooo! Not the dreaded O’Hara!
Hear, hear, justme2! My thoughts exactly!
BWAHAHAHA – “C3po” and “balanced” have brilliant takes. This is why I read MDN!
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Ballmer begins with a “B” and ends with an “r” folks – get your idiots in order please.
And stop mixing subjects. This is technology class. Politics classes are down the hall and around the corner.
why you let the bad man touch us mdn?
Wow. Enderle has really cut loose on this one. A full blown, tin-foil hat lunatic sort of envy.
And you FauxNews followers, this is a Mac venue; please keep your mythological political obsessions to yourselves.
“Politics classes are down the hall and around the corner.”
I thought they were in the next building over…?
Rob is actually pretty smart. He knows what his gravy train is, and that’s being the one moron that isn’t afraid to make up the stupidest and most outlandish things in order to gain attention and hits. And we play right into it, by clicking on the links, getting all agitated, and therefore helping him perpetuate his hit-whoring empire. Meh, at least it’s entertaining…
Rob Enderle: The Idiot out There
ron: The Idiot in Here
I think the venue suggests how big an announcement it is. It’s a larger venue than Cupertino.
@ron: Oompa-Loompa?
@ theloniousMac: Where’d he touch you? Did he have candy?
“Politics classes are down the hall and around the corner.”
“I thought they were in the next building over”…over the cliff and down I hope.
Did Rob get fired by Dull yet? He was their chief phone designer.
…and the song continues.
Rob Enderle is a moron.
Eric Willard is a moron.
Billy Gates is a thief.
Steve Ballmer is a sweaty monkey.
La la la la la la la
“Rob Enderle: One idiot to rule them all”
My first thought was that this was an article about a biography on Enderle. I quickly realized that no one would waste their time writing a biography on Enderle or his “group.”
Isn’t this where the first iPod was revealed?
He just can’t possibly believe what he writes. This pure idiocy is contrived for nothing more than to rile up the Apple fans.
Well, we know which tech analysis’ are not taking their meds when they put words to columns.
Such bogus information is simply a way for him to float to the top of an already competive sewage treatment plant. It would seem almost impossible to “top” the crap float around now. However, he can with simple mad cow disease, be a top floatie!
So, hats off to a top floatie in the world of raw sewage! You have earned the fablous Brown Zune Toliet Swirl award! No higher honor can be bestowed on a single person, cough- group!
The hit whore is just pulling a Dvorak.
Yeah, there is no way I’m clicking on that link…
Okay, I actually laughed out loud (or LOL for you other folks) when he said that they were distancing themselves. Too good.
How many times has Apple had a ‘Main Event’ at their Headquarters? Seriously? I don’t know. But I don’t remember any.
The meeting room on the Apple Campus is a tiny room.
Considering the number of people Apple as invited to the event, it would be a SRO mosh pit, this would be a big distraction on the Apple Campus and parking would be another issue for the invited guests. I get the feeling that Steve is in a talking mood for this even and wants everyone to be comfortable and not feel like they’re front row of a hardcore punk dead metal show.
Rob get serious, just because Dell thought your PMP consulting advise on how to beat the iPod sucked so, much that Dell drop the plans for a new PMP player like it was super hot toxic waste is no reason to stop at least making some minor sense when you write about stuff. It’s like you’ve gone from here is my opinion and the reasons to why I think they are right, to well this is the best I could come up with take it or leave it, Dell hated all my ideas and plans, I’m such a looser….
Enderle hasn’t drunk the kool-aid, he is the kool-aid.
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To me, what this signals is that Apple isn’t quite sure of this product and wants to distance itself, in a way.
i think it’s more likely that the new product contains lots of glass and, with the recent Haiti earthquake, Apple wants to make sure that if something bad happens then someone else has to do the sweeping.
p.s. Apple introduced the iPod Hi-Fi & a ridiculous $100 leather iPod case on its campus … now those are products they would want to distance themselves from.
How about I think and don’t click…
Enderle must be a Douche Bag.
And that party grows in strength every minute!
Hey, guys, go easy on Rob Enderle. While he does have a way to go before he can describe a convincing alternate universe, we have to keep in mind that it’s hard to get a good start as a science-fiction writer.
Gee, Rob, I wonder if it has anything to do with the number of people Apple can get in the Yerba Buena center v. on campus?
I guess when too many rumors come out too early, Enderle doesn’t have anything to write about. He must have spent all weekend coming up with this one.
There are actually four people in the Enderle Group:
http://www.enderlegroup.com/
His Wikipedia entry isn’t exactly flattering:
http://en.wikipedia.org/wiki/Rob_Enderle
The Yerba Buena Center is also near transit which makes access easy for a large gathering.
I’m going to take a wild guess and say this is Rob Enderle’s last minute effort to bring down Apple’s share price before the unveiling of the tablet caues it to skyrocket, in the hopes he can make a tidy profit.
I wonder if he and Jim Cramer compare notes?
Ron O’hara?
Rob Enderle == Arthur Schnitzler’s twin
C’mon Rob, the real reason you’re bashing Apple for holding the event at the Yerba Buena Center in San Francisco is that you don’t like the traffic-congested commute up the 101 from your office in San Jose to downtown San Francisco.
Of course, that’s assuming that Apple even sent you an invite to the event.
I have to add my chirrup to the chorus:
Enderle is an idiot
Enderle is a fool
Enderle works for Microsoft
And we all know he’s a tool.
Can someone answer this for me please. Rob has become such a laughingstock of the tech industry in so many ways. But even so, why does he STILL end up on NPR and CNN as an expert analyst?
I just don’t get it.
To paraphrase a famous saying:
“And believing themselves to be a group they became fools”
Ron Enderle is Rob’s less smarter brother.
MDN:
Why do you even give that clown coverage?
Ignore him, even on those days he is on his meds and gets something correct. After all, evan a blind pig finds an acorn now and then!
Stupid asswipe, as ever.
Maybe, just possible, a bigger asswipe than Nancy Pelosi.
“Politics classes are down the hall and around the corner.”
I thought they were at the bottom of the cliff. Just jump, elevator out of order
Still my fave,
“It is interesting to note, that few seem to remember that Microsoft wrote the first MacOS under contract to Apple nearly two decades ago but, like most Apple partnerships, this one also ended badly.” – Rob Enderle, September 26th, 2005
Over 4 years later, I still get big laugh from that one, and that’s Rob….a big laugh.
This easily ranks with the most misleading and uninformed things he’s ever written.
(And that’s saying a lot, since we’ve already had things such as the “slippery” iPhones that were going to fly from people’s hands, so nobody would buy them; the iMacs that would be dangerous and cause injuries because they’d tip over in earthquakes; etc).
Apple -never- announces products or hosts press events at the Cupertino headquarters, unless it’s a simple press release with no physical venue at all. Major product announcements with physical presentations are always done at off-campus venues; like this one.
It’s that simple, and everyone (other than the author of this tripe) knows this.
All together now, (One Dumb Ass)
Holy crap! Someone’s village just lost its idiot!
Cupertino is where they launch the iPod hifi. San Fran’s Moscone Center is where they hold MWSF. Yerba Buena is where they launch everything in-between.
Guys, Enderle is the funniest dude. What good sense of humour.
“Last time, Steve Jobs was at the beginning of his career — this time at the end. It is clear he has learned a lot in the middle; we’ll know shortly if he learned the right things.”
*GASP* you said the “C” word!
(I love that word, it really does pack a punch)
Those who can’t, teach. Those who can’t teach, teach gym. Somewhere in that little saying is where Rob Enderle fits!
Ever notice that no matter how you rearrange the letters in Enderle it spells A-S-S-H-O-L-E
How about we add a new Safari menu option.
Block Enderle windows, comments,articles, etc.
Kind of like Block Pop ups.
This guy is a complete ass.
Frankly, I have proof (this article for instance) that your aunt Edith IS producing much better and more accurate analysis that RE ever has or ever will produce.
“Can someone answer this for me please. Rob has become such a laughingstock of the tech industry in so many ways. But even so, why does he STILL end up on NPR and CNN as an expert analyst?”
Because they are even bigger fools/tools than he is.
Which should tell you something about them.
I love the author’s use of a lively combination of biting sarcasm — which thankfully distinguishes it from other sites — and crisp and insightful analysis.
Guy’s a fscking idiot. End transmission.
Is there a room at Apple’s headquarters that could handle the kind of crowd expected for this announcement?
Maybe Apple would like, you know, for people to be able to _sit down_ for the full 60-90 minute presentation?
Three Rings for the Mac Faithful under the sky,
Seven for the Unix Hackers in their halls of stone,
Nine for Windows Users doomed to crash,
One for the Dark Lord on his dark throne
In the Land of Redmond where the Shadows lie.
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them
In the Land of Redmond where the Shadows lie.
Rob Enderle: King of the Idiots!
How about this for a reason the Yerba Buena Center is right in downtown San Francisco. There are more hotels nearby and you don’t have to drive from the airport to get there. If you want to something else while you are in town there’s tons of stuff in walking distance. In short, maybe Apple just thinks it’s a more interesting place to have a press conference than their own auditorium.
Obviously that was Rob Enderlie doing a caricature of himself.
A Caricature is not a clone of himself, it’s an absurd clown, er clone of himself.
Isn’t it obvious? He gets paid to look like an idiot. There is no one in the technology world thats a stand up comedian. The secret is out. Rob Enderle “is” the standup comic in the tech world! LOL
I just thew up a little in my mouth.
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Rob Enderle = Crown Prince of Village Idiots
I take his comments for what they are, just a way to bring hits to his bosses and advertisers. My thing is, with so much noise throughout the media, it’s a shame that we have to wade through stuff like this to get to the real news.
Sir Gill Bates
“His Wikipedia entry isn’t exactly flattering:”
Yikes! You’re not kidding. It actually says: “Enderle is criticized by informed technology watchers because of his consistent errors of fact and poor record on predictions.[9]
He often cites urban legends (such as Apple “stealing” the GUI from Xerox PARC) as fact.[10][11]”
You’d think the guy would have checked his own Wikipedia page and excised stuff like that.
BTW, is anyone else having trouble loading the MDN pages? I keep getting the error message Problem loading page. The connection to the server was reset. And if it does load, it takes forever.
@ Islandgirl,
When I have a page here grind interminably I simply stop and restart it. That usually gets it to load, but if not I’ll try again later. This isn’t the only site I have these issues with using Safari.
Enderle’s bong must have been full this morning.
The local high school teen preparing my McDonald’s order presents far more value to society than the Enderle Group…if Enderle’s compensation exceeds that of said teenager, his clients are being duped.
When I have a page here grind interminably I simply stop and restart it.
Been doing that. It’s loading a little better now. The problem was occurring in both Firefox and Safari, so I think it’s probably not browser-related.
I haven’t ever seen pics of Enderle, but when I picture him, I see the sniveling, duplicitous “magician” from the Frosty the Snowman cartoon.
@ aka Christian,
He looks fairly normal; no resemblance to Snidely Whiplash. I’ve seen him on Cranky Geeks and he comes off much more sane than he does in his writings. I guess you can’t necessarily tell a book by it’s cover.
http://www.enderlegroup.com/
I never-ever-click(tm)
Personally, I think that MDN ought to consider ending the reports on Enderle. He’s no that stupid, he just wants hits. It’s entertaining on some level, but his crap is getting reinforced by the hits he gets.
Let’s truly shut him out. He’s such a dork. I feel like it’s 1998 every time I read his posts. And that is not a good thing.
Was that a sad attempt at trying to short Apple stock?
Enduhle sez: “To me, what this signals is that Apple isn’t quite sure of this product and wants to distance itself, in a way.”
BWAHAHAHA!
En-DUH-le: The last of the old fashioned ‘Apple’s gonna die!’ FUD mongerers. Someone give this antique a dusting please! He can’t see through the cobwebs.
“Rob Enduhle writes for TechNewsWorld.” <– The last bastion of anti-Apple stooopidity.
HeeHeeHee! MDN makes me smile. See my teeth? 😀
Meanwhile: Notice how Apple require a BIG theatre because this is a BIG product.
R sez: “Let’s truly shut him out. He’s such a dork. I feel like it’s 1998 every time I read his posts. And that is not a good thing.”
I know the sentiment. I feel that way about Dvorak.
But Enduhle is different. He is truly the blithering Village Idiot of the entire computer community. No one can beat his shear asinine comments. Anything he says is guaranteed to make the Apple community laugh and laugh and laugh…
So laugh along! As in: ‘Can you believe anyone could be so stooopid?! Laugh at the fool! HAHAHAHAHAHAHA!’
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@ron,
for someone as old as you are, you sure are pretty childish. I thought people were supposed to age gracefully.
Wikipedia page updated with reference to article.
I didn’t even call him names.
Is he in any way related to Nancy Pelosi? Or for that matter, any other idiot running our government? Maybe it’s a case of nepotism, and they’re all related to each other?
Rob Enderle is doing a big blow job.