“Some analysts believe the Apple-Google battle is likely to get much rougher in the months ahead,” Peter Burrows reports for BusinessWeek. “Jonathan Yarmis, research fellow with the consulting firm Ovum, thinks Apple may soon decide to dump Google as the default search engine on its devices, primarily to cut Google off from mobile data that could be used to improve its advertising and Android technology. Jobs might cut a deal with—gasp!—Microsoft to make Bing Apple’s engine of choice, or even launch its own search engine, says Yarmis. ‘I fully expect [Apple] to do something in search,’ he adds. ‘If there’s all these advertising dollars to be won, why would it want Google on its iPhones?'”
Burrows reports, “‘This rivalry is going to accelerate innovation,’ says Andreas Bechtolsheim, a co-founder of Sun Microsystems and an early investor in Google. ‘Apple goes pretty fast, but having someone chasing you always makes you go faster. This is going to be good for consumers.'”
“Still, in a battle over the future of computing, friendship will almost surely be a casualty of progress,” Burrows reports. “‘You can just feel the tension rising,’ says Piper Jaffray analyst Gene Munster. ‘Until the Nexus One, the competition was at arm’s length. But the iPhone is Apple’s darling. Now it’s personal.'”
Full article here.
MacDailyNews Note: Currently, iPhone and iPod touch users have a choice of built-in search engines within Mobile Safari: Google or Yahoo (Settings>Safari>Search Engine) with Google being “on” by default on new Apple devices.
In addition, there are many Web Search apps available for iPhone and iPod touch. See them all via Apple’s iTunes App Store here.
Mac Safari users can easily install a plug-in such as the free Glims, to add multiple search engine choices to Safari.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
I expect Apple to start using their own search engine called Spotlight in the near future.
Bang! My enemy’s enemy is my friend…??? Somehow I doubt it.
I prefer google over bing any day
Let’s say Apple does dump Google. And they do not have a search engine of thier own. Why would they run bing? Let’s face it most of us went to Apple because they were so disapointed with everything Microsoft made. I find it hard to believe that Steve Jobs would risk market share Just to slow down Google. I think we would see a Apple, Yahoo partnership, before we see Bing as the search engine of choice.
Android is, as yet, no real threat to Apple or the iPhone. Android is a threat mainly to Micro$oft, Symbian, Palm and RIM. Android will remain a non-threat for quite some time to come.
There’s plenty of room out there for both the iPhone and Android phones and people will soon see that buying an Android phone which is obsolete a few months after buying it, can only be updated a few times (if at all) via software and can only use 192 MB of RAM for apps simply can’t hold a candle to the iPhone (unless they HAVE to be on T-mobile, of course
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Now, whether Apple wants to get into search is another (and completely independent) question. I would bet against this- they have their hands full as it is with the tablet coming out. Until Apple can get out of the <10% computer market share, Google is (still) a good strategic ally.
I was reading this on the toilet, and Bing! I made a Ballmer.
Why would Apple use Microsoft BING ( dumbest product name ever conceived ) and help fund that government approved monopoly.
I tried the Bing app but soon deleted it as a hopeless cause. Google is ok but in a general search it throws up far more possibilites than necessary so I much prefer Yahoo. It gives me the best answers to my question without going all round the houses like google is prone to do.
Did M$ buy Yahoo?
Theres not really any choices out there. It’s either google which is good, Bing which is not as good or Baidu if you want to get arrested for being American and believing in Free Speech.
A headline on friday read: “Apple ready to go on buying binge? Apple may be moving into acquisition mode.”
Anyone feel like yelling “Yahoo!®?”
Bing is or will be providing the search results for Yahoo.
Bing………..Not going to happen.
That’s the dumbest suggestion in the world.
Apple will probably restrict iphone apps to the new mobile app service they bought to capture that revenue.
To answer this question one only needs to realize all the work Apple has done with local search on the desktop and with the iPhone. Clearly Apple will eventually launch their own Web Search Client. It is only a matter of time.
@ jarrettdailynews: Apple would be better off buying Yahoo than starting from scratch.
Isn’t iPhone software 4.0 update imminent?
@silverhawk: Not yet; they’ve been going back and forth. Apple could probably swoop in and make a good deal…which would totally piss off a former friend who left Yahoo because he didn’t want to be a MicroSerf (his words).
I don’t use the search field in Safari on my iPhone. In fact I use the Google app more than Safari.
Yeah, RIGHT!!!
They’ll release their own as part of MobileMe… maybe they’ll bring back “Sherlock” ?
“Until the Nexus One, the competition was at arm’s length.”
Uh, yeah… Google eked out 20,000 unit sales in a week. Apple sells that many per hour, iirc. I don’t think Apple much sees the Nexus One as competition. If anything, it gives them something to laugh about.
Crosoft’s bing? Let me laugh! Some analysts really should stop with their cocain!
Any company that advertises ‘do no evil’ does evil. These guys are ass lying dogs, that fsck their partners.
I hope Apple dumps these turds and kicks their ass in the mobile advertising competition.
Google was a great company, but now the enemy. The new Microturd.
Firstly, this supposed rivalry is absolutely rediculous! Anal-ists need a story to pontificate about whether it is real or not. Secondly, there is zero chance that Apple would align themselves with what they have blatently tried to prove as inferior for the last four years.
I think many things will come to light in the next couple of weeks. A whole new mobile universe within the apple world. MobileMe is good but it needs to be free now. And, once you are primarily using mobile me a simple spotlight search could give you all the info you need.
As far as I’m concerned, Apple switching to Bing would be a GOOD THING. Google’s entire monopoly of the search world, combined with their horrible lack of customer support for any of their products (Nexus One, Gmail, YouTube, etc… good luck trying to get customer service for ANY of these products!!) makes Google the evil company of the future to watch out for. At least Microsoft, for all of its faults, always provided support to its customers. As an example of Google’s utter disdain for the customers, my girlfriend’s Gmail account was having technical difficulties for 3 weeks while everyone else’s Gmail account was working just fine… and she could not contact ANYBODY from Google to help her out. She basically went 3 weeks with no email and nobody to help her. She didn’t even have the option to PAY for technical support, which she would have gladly done. So, as far as I’m concerned, fsck Google. They have proven to be much more of an untrustworthy company than Microsoft.
Apple needs to allow the use of a different search engine other than Google within Safari on Macs. If there’s a way to change the default from Google, please post.
Boo!! I don’t like Bing! That much, nor do I like google (ever since I realized that they gather my browsing data over chrome)
However, I am undeniably in love with apple, and safari. I would love to see a smart “spotlight” search for the web. Knowing how thorough apple Is with programming, it should be able to squeeze into the search engine category with relative ease
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Sorry, but Bing is simply a vastly inferior search engine. Until Google has actual real competition in the search space (not just a Microsoft “me-too” vanity project), I have to stick with the search engine that can actually find stuff properly, regardless of what Apple may decide to do.
Apple needs to enter the search business.
And yes, I agree, ‘Spotlight’ would be an excellent name for it!
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Bing sucks. Really. They’ll have to work something else out.
1) Apple does not need the money.
2) Apple products do not need an official default search engine. Choice is good for consumers.
3) Apple does not need to help MSFT or alienate Google. Those are amateur moves.
4) Apple stands for quality, and Bing is not it.
Spotlight is a good name but too long. SpotOn would be my choice.
@ MacBill bwhahaha! You are complaining about support for FREE apps and services .. it negates everything you are saying. My wife’s company uses Googles pay for products and she says they get awesome support. Just try to get Microsoft to give you support on a Hotmail account .. go ahead .. try it. I dare ya.
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You’re pretty vague on her troubles .. did she reset her settings to the defaults? Did she have trouble with every client out there ie. imap, pop3 and whatever is on her phone? Did her account not work through Gmail’s web interface as well? Just tossing out ” my girl was stupid enough to go without email for 3 weeks because she and I couldn’t figure out the problem. ” is a LAME statement.
I’m not fan any of these megacorps but until someone bests OSX on the laptop .. I’ll be using it. Until a better search engine is brought out .. I’ll use Google and it’s the same with any product. I ONLY sold my iPhone 3G and got a Droid because AT&T;blllllooooooowwwws! And if Apple does launch the new iPhone on VZW then I’ll likely pick one up again .. maybe .. I’m not so sure that a little smartphone war isn’t good for the consumer and won’t result in real innovation.
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IT’S APRIL 1ST ALREADY?!?!?
If I cannot use my choice of search engine on MY phone then bye bye iPhone!
@benr
following your dumb logic, if Google started to offer a ShittyTurd app for Android users, no one could complain about it being a piece of crap simply because it’s free.
Much as I hate to say it, Bing’s Maps do have some advantages over googles, being able to overlay the ordnance survey, or london a-z is pretty cool, as is their birds-eye view.
There a plenty of ‘older’ or other search engines like alta vista that apple could default to or even buy: not that apple needs to splinter its core business on search. Storm in a teacup. It’d more likely offend a great number of apple users to default, thereby implicitly recommend, bing, a microsh*t offering.
@ lukeskymac They may complain but if it’s free it will fall on deaf ears. If Google released a bad app on an OS that is highly associated with them like Android (Open Handset Alliance has tons of contributors, not just Google) then yes .. people would bitch and they would also be free to find another app that does the same thing. The Open Handset Alliance does not hold then disapprove an app because it does something that the default apps do.
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And it’s not MY dumb logic .. it’s how things work whether *I* agree or not. It’s like those that bitch about an app used in Ubuntu .. it’s open source and free. A user may submit a bug report but if they think that they’ll get Enterprise level support for free then they’re smoking some really good stuff.
And BTW .. if you can’t express yourself without using vulgar language then I would say it is you who is a moron .. not I.
It will never, never happen
Yahoooooooo?! or Lycos.com, etc. Hey Apple, remember those? How about making iPhone search not tied to any one source and promote how the individual makes the iPhone their own!
That just confirms everything I’ve ever thought about analysts.
Only an analyst could come up with such an unlikely scheme as Apple getting into bed with Microsoft. Apple doing it’s own search thing may be plausible, but I don’t see that Google’s existing plans warrant throwing Google search off of Apple products.
@Latin99,
A few years ago Bertrand Serlet made a mistake during a keynote when commenting on changes in Spotlight in Leopard and said that you could search the web with it. I’ve never thought that was a simple mistake.
Anyone else remember that?
Aw no! Hell no! I ain’t using Bading!!
I repeat, Hell no!
I have as little to do with that sorry bunch from Redmond as possible.
Apple gets a cut every time someone does a Google search from Safari or Mobile Safari. I doubt they’d want to lose that revenue.
It doesn’t make sense for Apple get create their own search engine. That would be silly. Web search is nothing like file search. Two completely different beasts.
NNNNNNNOOOOOOOOOOOOO!!!!!!!!!
This is a strategically-released lie to distract us from the tablet rumor mill. You heard it here first.
@Cubert
I don’t see why more people haven’t seen the bigger picture already, Spotlight is already part of Mac OS X, what is to stop their search engine from looking on the internet as well.
The search bar appears on every finder window, Apple will be able to bypass google and make their own $$$ from search.
@coolfactor
What is silly about Apple bypassing Google? They would make more $$$ for one thing.
I’m sure Apple of all people would have the resources and innovative thinking that would make it a lot easier to bring the web search onto the desktop.
Why does Apple have to use Bing or Google or Yahoo as its default search engine? I would encourage Apple to provide users with flexibility to select their preferred search engine as the default, however. I don’t want to see these technology rivalries lock us down into opposing camps to the detriment of us users.
There has been a lot of work on advanced search techniques, and Apple is better positioned than most to successfully apply them to the real world. There is lots of room in the search engine space and no reason that Apple could not successfully build an alternative to the incumbents.
@benr…
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right on .
@MDN, Thanks I needed a great joke and this article is it. If Apple is about the best products, it will stick with google as default and allow others vs choice.
Just a thought.
en
Why don’t the stupid zombies just choose their own browser? Bunch of sheep or what?
Bing tries to sell me stuff – Google finds things.
I’v tried Bing and Google on the ipod touch and what’s the big deal. They’re just search engines. If anything the Yahoo app seems better with all the news and other guff. But I’ll keep it simple and stick with Safari.
Why would Apple give a boost to Microsoft by adding Bing to millions of iPhones? Then Apple is just trading one huge competitor for another. Better to acquire a smaller search engine company or create a search engine than boost a well-financed competitor.
The simple fact that MS filters out anti-MS related news on Bing is all I need to know to avoid it.
Just what do you think Apple’s billion dollar server farm in North Carolina is gonna be for? Search, search, search.
Dump Google Search – I’ll still have it on my Android device.
I think that we are missing the real game going on here. What if Apple and Google were simply working together to squeeze MS out of the mobile arena. Apple is obviously the leader, but what about the rest of the market that will not make the move to an Apple product. The “anti-apple” crowd is exactly what Google is positioned for.
It wasn’t long ago that there was a Google presence on the Apple board. And that only changed when Apple stockholders felt that Google was honing in on Apple’s business. If I remember right it had more to do with the Chrome OS announcement that the Android stuff. I think they where cooking this plan up all along and still are.
The other thing I find interesting is how Google has intentionally not stepped on certain Apple functionality. ie Multitouch. Even though the Android Phones are capable, it is only available to third party apps.
Believe it or not I think that Apple and Google are still in bed with each other, they are just playing like they are adversaries for the purpose of attracting the anti-Apple market away from MS and BB, Palm etc. with something that is almost as good as the iPhone but will never be as good. The main reason it will never rival the iPhone… Because Apple is involved in the design of the Android.
Think about it.
MS admits what everyone already knows – Bing is way behind Yahoo and Google when it comes to indexing: http://arstechnica.com/microsoft/news/2010/01/microsoft-outlines-plan-to-improve-bings-slow-indexing.ars
@macbum
I like the way you think. This sounds alot like my verizon iPhone theory. I think Apple was behind the ( Verizon we got a map for that ) adds. After all that is what got the At&t;, Verizon fued boiling. This starts the fire that the anal-sists latch onto, telling the whole world we will never see a Vz iPhone. Most people buy into the crap put out by the anal-
sists, people continue to by the iPhone on At&t;with the comfort believing that they just made a good choice. This allows Apple to sell new iPhones on At&t;up untill the last day of the exclusive contract. As soon as Apple says hey the iPhone is now on verizon, thousands of people are going to jump from At&t;andbuy a new iPhone on Verizon. Apple wins! I could go on with a ton of theories like this but typeing this much on a iPod pretty much sucks.
I doubt that Apple will switch everyone to Bing. But I can see the tablet having enough processing power to support Silverlight and Flash, so maybe Microsoft and Adobe will be involved in some kind of announcement in a few days?
I have an AMAZING computer. It allows me to use any search engine I want. I am not restricted to using only one. In fact, I can change which search engine I use at any time!
So how about them Apples???
@kingbell
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Absolutely right!
Good search is REALLY difficult and each incremental improvement in search requires a very large of effort and brainpower (which would explain why microsh*t sucks at it), so suggesting apple get into search is not wise. They’d burn through that large wad of cash pretty fast trying to catch google, and for what? Apple haven’t become the god of good things by chasing the tail of every fad that comes along or splintering off their core business. Bing, while from the scourge of humanity: microsh*t, does do one thing well: it challenges google and makes them do better. Everybody needs a nemisis.
yes there are other search companies with their own algorithms. apple could simply buy one up and have those engineers do their thing… and just wait to incorporate ad sales…
the Tablet is yet another source of income…
Apple once only sold PC Hardware and OSs.
Now: computers, mobile phones, mp3/4 players, soon tablets, OS/software, App store…
Apple just keeps building on their success and leverages their strengths in being able to integrate everything around their OS & the web…
If Apple does reveal Spotlight as a web search engine they can use the near future North Carolina facility for their data gathering servers, etc.
and make OSX more vulnerable to attacks??..
WAY TO GO!!
Bing?
I think not.
Perhaps instead – AppleSearch – as an extension of Spotlight.
haha, thats total nonsense …. you know, bing is crap, in fact. So iPhone users will be werry angry if apple will adopt it. And BTW, microsoft is enemy for apple (winmob, pc), same as google … so … you see, there is no advantage for apple at all …
Could happen, MS may be desperate enough to agree to use Quattro wireless. MS is not going to use AdMob. They probably will want to use their own ad engine, but for iPhone/iPod they may allow Quattro wireless.
Why would Apple want to even consider Bunk, I mean bing?
Yuck!!!!!
Apple, stick with Google!
Apple and Google are suckering everyone into believing that they are NOT working together to take over mobile computing and the net.
If their joint plans to destroy Microsoft were known, every authority in the world would come down on them like a ton of bricks.
So far it’s all going according to plan, and they will get away with it completely. Thankfully…
ridiculous – they are not going to “bing” just an article to attract attention – apple will not be getting into search either – ridiculous
@x
“Any company that advertises ‘do no evil’ does evil. These guys are ass lying dogs, that fsck their partners.
I hope Apple dumps these turds and kicks their ass in the mobile advertising competition.
Google was a great company, but now the enemy. The new Microturd.”
OK, enough with these haters who just post to show “hate ?? for something or someone. We need to give these retards a name.
Any suggestions?? besides 10 year old, ?”
Just a thought,
en
what i want to see is apple change the default search on iphone to smite google
and in response google will pull all of its services from the iphone, including google maps, and youtube, and all the other google apps that are available in the app store to smite apple
BadaBingBadaBoomBadaBomb.
That said, I think it would be the height of stupidity, in the smartest company on the planet, if Apple did not have a Search App under development for at least the last five years. Google is about a decade old. It was evident, even before their IPO, that Search would be the killer app and disruptor app for decades to come. Since Apple sees what works and then tries to do it better, I would be astonished if there was no Search product announced in the next 12 months. It would be madness. The way computing is going, it is more and more about WHAT you are doing with a computer and less about which computer you use. The web is the ultimate resource and interactive channel. Nothing can touch it for interactivity. If you accept this premise then the next most important consideration is to ponder on the most important app to mine this resource and interact with it. Search is that killer app and, given where we are with the development of the ‘net, Search will remain the killer web app for many years to come. How can such a trend be ignored? It is a sure way to lose users.
It is inconsequential what Apple calls such a service. When the lead service is called Google, you pretty much have carte blanche choice on a name. I liked SpotOn but don’t forget the humble ‘Finder’ too.
Search is more important than a new tablet or iPhone or OS 10.7 imo.
As long as iPhone users can choose what search engine to use its fine. But if they will be only confined to Bing then its time to use Nexxus One.