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Thu, Sep 09, 2010 - 07:39 AM EDT  —  AAPL: 262.92 (+5.11, +1.98%)  |  NASDAQ: 2228.87 (+19.98, +0.9%)

Microsoft preps code to make it easier for developers to add Bing to iPhone
Tuesday, August 18, 2009 - 10:09 PM EDT

"Microsoft is developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications, a Microsoft official said on Wednesday," Paul Krill reports for InfoWorld.

"The wrapper, based on Objective C, is being tested now and is due out in a few weeks, said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft, in an interview at the Search Engine Strategies conference in San Jose, Calif.," Krill reports.

Full article here.

MacDailyNews Take: MacDailyNews reader "Dev" wrote it best when sending us this link: "This shows just how truly incompetent Microsoft's efforts have been. They've been offering OSes and development tools for the mobile space for 13 freakin' years, and yet today they are completely irrelevant in that arena. Microsoft is left to writing pitiful lib wrappers to run on their competition's successful mobile OS. All to entice some iPhone developers to drive Apple's traffic scraps to Microsoft's miserably inadequate search engine that no one goes to (willingly) anyway. Pathetic."

Well said, Dev. Well said.

[Thanks to MacDailyNews Reader "Dev" for the heads up and the bonus Take.]

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Reader feedback page 1 of 1 pages:
Aug 18, 09 - 10:19 pm Comment from: Latin69

I was wondering when my iPhone was was gonna get some of the Bing love!

Aug 18, 09 - 10:22 pm Comment from: Flashlx

You can get it now baby, you can get it now.

Aug 18, 09 - 10:26 pm Comment from: jambo

So MS will infect the iphone with a trojan, via Bing?

Aug 18, 09 - 10:27 pm Comment from: John

If they come out with a Word/Excel editing program for the iPhone, then we'll know they've truly thrown in the towel. Pathetic indeed....

Aug 18, 09 - 10:35 pm Comment from: 電話

"Well said, Dev. Well said."

I agree, Dev should write the MDN take more often wink

Aug 18, 09 - 11:04 pm Comment from: Altivec Guru

The LAST thing I'd EVER want is anything from Microsoft on my iPhone. I mean, it's bad enough that I still occasionally launch Excel instead of Numbers. Glory be the day when I finally delete the last craptastic bundle of MS pain from my Mac.

Aug 18, 09 - 11:24 pm Comment from: MediaXYZ

@John

Surely the recent injunction will prevent MS Word coming to iPhone? 

Aug 18, 09 - 11:33 pm Comment from: Peter

I love how all the Apple people hate Microsoft. So sad. Windows 7 will change the world! smile

Microsoft will own 90% of the market once again smile Enjoy!

Aug 18, 09 - 11:52 pm Comment from: shen

*snicker* Nice, Peter. Windows 7 will change the world will it?

I recall hearing that about every windows version since 2.0. Only time that meme was right was with ME. That POS changed the world for me at least. The day i installed ME was the day i first downloaded linux, and the beginning of the road that led me to finally be happy with an OS here on my Mac.

Good luck with your Vista patch. Your gonna need it...

Aug 19, 09 - 12:06 am Comment from: mike

just remember, when you wonder what the hell Internet Explorer is for, and why MS even makes it, it tricks people into going to their websearch. And that makes MS a few mil. wink

Aug 19, 09 - 12:16 am Comment from: TowerTone

Bingo!....on,
and don't come back.

Aug 19, 09 - 01:15 am Comment from: MacRaven

Microsoft's Bing movie:
"On the Road to Obscurity"

Aug 19, 09 - 01:48 am Comment from: TomL

I use Bing every time I want a 13% rebate on some eBay purchase. Otherwise, I Google everything.

Aug 19, 09 - 01:50 am Comment from: Rene

Any app actually implements this into their apps they'll be banned from my iPhone.

MDN Word: 'ill' As in 'My post was ill.'

Aug 19, 09 - 02:10 am Comment from: GRANDxADMIRAL

Oooohhh? 13% rebate? Damn, I'm dropping that google crap. When's the last time google gave anybody a deal?

Oh wait... It's all free.

Aug 19, 09 - 02:30 am Comment from: almux

M$ won't fill the gap!

Aug 19, 09 - 03:25 am Comment from: Bartsimpsonhead

Bing was nothing without his partner - No Hope! (er, or is that Bob Hope..?)

Aug 19, 09 - 03:39 am Comment from: biansta

...*BIGGEST TYPE FONT EVER* IF *CLOSE BIGGEST TYPE FONT EVER* Apple ever approves an app with such code on it...

that could actually explain why they have been so "clumsy" on the app approval process. this way they can ban apps with %bing% in the code :D

which to me, just makes me want to buy a new iPhone!! ooops, already did that xD

Aug 19, 09 - 03:48 am Comment from: John C. Randolph

Let's check back in a year from now, and see how many iPhone developers have used this. I'm guessing low single-digits.

-jcr

Aug 19, 09 - 03:57 am Comment from: Petey

No way is that virus infested code going anywhere near my iPhone.

The iPhone has the best search engine already on a mobile device- spotlight and google.

Nothing more is needed.

Aug 19, 09 - 05:40 am Comment from: M.X.N.T.4.1

To be fair to Microsoft, the birds eye view option on their maps is quite good. I wouldn't mind being able to use that properly.

Aug 19, 09 - 06:47 am Comment from: SeriousCommentator

"Ah, I see you have a machine that goes BING!!!" (John Cleese acting as a medical doctor in Monty Python's Wonderful World of Gravity)

Aug 19, 09 - 07:56 am Comment from: MacChiíta

You have to see beyond. They are trying to get devs attention then pay them to dev apps for WMobile. They're applying the same strategy they use to steal market from wordperfect.

Aug 19, 09 - 08:46 am Comment from: PDiddy

Sounds like a virus to me. I rather have the flu virus than that. In fact, be careful about what you let people inject in you: http://www.theflucase.com

Aug 19, 09 - 09:24 am Comment from: Zeph

It's interesting to see you guys make that statement when you have Vibrant Media ads (hovertext on keywords) all over your site: all of which have a big old Bing logo on them for searching for more info on the text.

Aug 19, 09 - 09:34 am Comment from: Peruchito

@Altivec Guru

all you need to do is find the file in question. hit command i to get the info palette. at the bottom it will have an option for open with default. from there you can apply it to all similar files. so from then on, files with that extension will only open with the specified software.

Aug 19, 09 - 11:45 am Comment from: pupTank

"Bing" & "vista" are 2 words that used to have favorable connotations for me, but, alas, m$oft has managed to ruin both of them...

Aug 19, 09 - 12:33 pm Comment from: drackmere

@ Zeph,

Hmm, I don't get those hover over thingies................... Oh, right, I have ABP installed in FF....................

Aug 19, 09 - 12:35 pm Comment from: freebeer

The hockey game is over, and MSFT is still trying to find the pock on the ice.

Aug 19, 09 - 01:08 pm Comment from: Bizarro Jeff

Keep your Bing off my iPhone, you damn, dirty ape!

Aug 20, 09 - 08:03 am Comment from: Chrispy

Keep your Bing off my iPhone, you damn, dirty ape!

Cue Monkry Boy to throw chair!

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