Apple’s iPhone installed base surpasses Microsoft’s Windows Mobile in U.S.

“Apple’s iPhone user base is now the second-largest in the U.S. smartphone market, passing Windows Mobile-based models to slip into the spot behind Research In Motion’s BlackBerry, research firm comScore said today,” Gregg Keizer reports for Computerworld.

“In the three months ending in October, Apple’s iPhone was used by nearly 9 million Americans as their primary phone, said Mark Donovan, senior analyst with Virginia-based comScore,” Keizer reports. “That compared with the almost 15 million who identified RIM as the maker of their primary smartphone in the monthly surveys comScore conducts of U.S. mobile subscribers over the age of 13. Phones powered by Microsoft’s Windows Mobile, meanwhile, were used by an estimated 7.1 million people during the same period.”

Keizer reports, “According to comScore, approximately 36 million Americans own a smartphone, while around 196 million rely on a traditional cell phone.”

Full article here.

MacDailyNews Take: iPhone has been on the market for 28 months through the period measured by comScore’s report. Microsoft’s Windows Mobile has been on the market for 9 and half years.

“Let’s see how the competition goes.” – Microsoft CEO Steve Ballmer remarking on Apple’s newly-unveiled iPhone vs. his company’s Windows Mobile, January 2007

“We came, we saw, we kicked its ass!” – Dr. Peter Venkman’s prescient response to Mr. Ballmer on behalf of Apple Inc., June 8, 1984

Microsoft CEO Steve Ballmer: “I like our strategy. I like it a lot.” – January 2007:

Direct link via YouTube here.

“There’s no chance that the iPhone is going to get any significant market share. No chance.” Microsoft CEO Steve Ballmer, April 30, 2007


  1. That quote was made when the iPhone was priced at $600 plus a 2 year contract.

    In that context, Ballmer was right. It wasn’t until the iPhone price dropped, more than once, that the iPhone got significant market share.

    When Apple and the carrier hid the price in the contract, just like every other manufacturer/carrier combo, the playing field was evened out.

    Ballmer isn’t quite totally stupid.

  2. There was a recent report – though I cannot verify its veracity – that it is the iPhone itself that is the source of the “network problems” suffered by many iPhone users. Which is interesting seeing how much productivity iPhone users manage despite the “network problems”. Windows Mobile is on version … ?6? … while the iPhone is on version 3 … things will continue to improve by the versions. Did OSX itself become reasonably mature before Jaguar (or was it Tiger?)? Not really.
    Still … it’s just a rounding error. Right? That’s my story and I’m …

  3. I wish Ballmer would just come out and say, “Yes, I’m an idiot, and yes, I’m trying to drive Microsoft into the ground.” Not that there’s anything wrong with where he’s stearing the ship.

  4. @Big Als MBP

    The iPhone was NOT fully Sub’ed That’s why we paid FULL price for the iPhone. You could buy an iPhone without a contract from Apple at the full price. I know, I bought them as gifts. My iPhone I bought from AT&T;was the same price w/ contract.

    The Sub’ed iPhones like the 3G and 3G-s have lower price and higher monthly contracts.

    Balmer told a big fat fib!

    Just my 2¢

  5. @Big Als MBP, nice attempt at spin!
    “No chance” means exactly what it sounds like, “NO CHANCE”. No chance at $600.00, no chance at $99.00, no chance if they came stuffed in a box of Cracker Jacks.

    And yes, Ballmer is totally stupid.

  6. For me it wasn’t what Ballmer said, it was the complete arrogant dismissal and attitude, laughing sarcastically.

    What’s wrong now Ballmer? ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  7. When will Ballmer realize to actually compete with Apple, he seems like his not taking Apple seriously. They should make strategies and innovate more to stay on top for The Smartphone market. I thought they were releasing some phones, what happen to that?

  8. Balmer’s quote for 2010:
    “800dls?? 10 inch?? no stickers on it??
    I said That is the most expensive tablet on the world!
    and it doesn’t appeal to magazine readers because it doesn’t have real pages to fold, which makes it not a very good reading experience.
    Now, it may sell very well or not.
    We have our strategy. We got great tablets and netbooks in the market today; you can get an Asus Eee PC for 200dls. It’s a very capable machine, it’ll do music, it’ll do internet, it’ll do e-mail (if you have very small hands), it’ll do IM.
    So I look at that, and being the total bafoon that i am i say, Well, I like our strategy, I like it a lot.”

  9. These figures are just rounding errors. Besides, what do you expect–everyone knows that WinMobile 7 is just around the corner so people are waiting to upgrade. As soon as we release it, just watch those iPhone sales tank. I mean $600 fully subsidised–Apple have got to be kidding. I still like our strategy a lot.

  10. DLMeyer quoted ” the iPhone itself that is the source of the “network problems” suffered by many iPhone users.”

    I’m not sure if I would call it a network problem (or design problem as the article suggested). I found AT&T;’s answer to why iPhone uses more bandwidth than the other not so smart-phones.

    “Why does iPhone use more data than other devices…”

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