“The Apple TV is a strange beast. Steve Jobs famously referred to his company’s media-playback box as ‘a hobby.’ In early 2008 Apple released a major software update, Apple TV 2.0, that revamped its interface and added movie rentals to the mix. Yet in a world increasingly full of Internet-connected TV boxes, Apple’s “hobby” has remained strangely static,” IDG News Service reports.
“Thursday’s release of Apple TV 3.0 software doesn’t do a lot to change that, but for the unknown number of people who have bought an Apple TV box over the past two and a half years, it seems to be a pleasant improvement that addresses some lingering interface issues while adding whole new levels of mystery about exactly what (if anything) Apple is going to do with the product,” IDG News Service reports.
“The highlight of the Apple TV 3.0 software update is its revamped main menu. Gone is the two-column grid introduced as a part of Apple TV ‘take two.’ Instead, there’s a new interface that takes full advantage of widescreen TVs… Font fans will be happy to know that the Apple TV interface is now drawn with famous, comforting, star-of-a-major-motion-picture Helvetica,” IDG News Service reports. “It looks nice.”
IDG News Service reports, “Main menu aside, the major new feature addition in Apple TV 3.0 is support for the new expanded-feature formats Apple introduced to the iTunes store back in September, iTunes LP and iTunes Extras. Since these formats bring a DVD-menu-style interface to music collections and movies, respectively, it was a natural that they’d end up on the Apple TV. And now they have.”
“Apple has finally added streaming Internet content sources to the Apple TV! Hooray! Dance the happy dance! No, wait a second. You’re dancing because you think Apple added support for Netflix or Hulu or Vimeo or MLB.tv or something, right? Well, stop dancing. Because Apple’s addition to Apple TV is a whole lot more modest than that: Internet Radio,” IDG News Service reports.
“As far as I can tell, the Apple TV 3.0 software update improves the Apple TV I bought in 2007, and I’m grateful for that. The new features are welcome, and I think that iTunes Extras has the potential to drain all remaining enthusiasm Apple TV owners might have had for buying DVDs,” IDG News Service reports. “And yet… It’s impossible to talk about the Apple TV without asking the big question: Where is this relationship going?”
Full article here.