New York Times mentions ‘impending Apple slate’

Apple StoreThe New York Times’ executive editor, Bill Keller, spoke at a meeting of The Times digital staff last week, Zachary M. Seward reports for Neiman Journalism Lab.

“Video of the meeting, which Denise Warren, general manager of NYTimes.com declared ‘off the record,’ was posted on an internal Times server and provided to us,” Seward reports.

So much for “off the record,” as Seward has posted a full transcript of Keller’s remarks which include this little tidbit:

We need to figure out the right journalistic product to deliver to mobile platforms and devices. I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.

Full article here.

Here’s the video (Apple slate remark begins at the 8:18 mark):

Bill Keller speaks to the digital group at The New York Times from Nieman Journalism Lab on Vimeo.

20 Comments

  1. I like the name “Slate” as opposed to “iTablet”, “Tablet” or other names. It would distinguish the Apple product from all of the also-rans that are coming to compete.

    Next year’s tax return = an Apple Slate.

  2. Everyone knows it’s coming. It’s kind of funny to watch the industry. Apple’s hardware competitors are waiting to see what to copy. And MS underestimates it. Ballmer’s going to sit there cackling while it bombs him. “We’ve sold 100’s of million of netbooks. They’ve sold zero. We’ve made consumers suffer with our $#!%%& OS. They haven’t shipped a netbook or tablet yet. I like our chances.”

    MS will make small $ per netbook license, while Apple enjoys all the margin. But MS will make it up in volume… just Ballmer makes out at the Home Town Buffet.

  3. Apple’s already killing with their tablet…it’s called the iPod Touch.
    I would scale it up 2)%, along with the UI, add the EyeSight and iChat, price it at $399, and then leave it alone and let the rumors and poopers continue. A big tablet is cumbersome and too warm…a slightly bigger feature-rich iPod Touch is for adults and manageable.

  4. I watched a panel discussion recently where a couple of NYT editors were discussing the need to transition to the modern internet age – and still make money – all through next-generation devices that would offer multimedia information. I would not be surprised if Apple and the NYT were involved in deep planning for a thrilling subscription-based edition of their newspaper; delivered regularly to an Apple tablet. Exclusive and compelling content delivered seamlessly at iTunes AppStore prices from the NYT would show the entire publishing world that money is there to be made. It would also show the Apple tablet in a fine light right out of the gate. With all sorts of ‘analysts’ claiming that an Apple tablet will fail if it isn’t priced lower than any reasonable person could imagine; Apple is surely planning on showing truly exciting content from the very beginning. For these reasons, I think that this story might just be true!

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