“Apple has reportedly agreed to spend more than $4 million to renovate a Chicago subway station adjacent to a future Apple Store site, and also earned the right of first refusal to name the public transit stop,” Katie Marsal reports for AppleInsider.
“According to ChicagoBusiness.com, Apple can choose to name the Chicago Transit Authority’s North and Clybourn Red Line station, if the company wishes, in exchange for $4 million in renovations it will provide. The Cupertino, Calif., company also has the exclusive right to buy all advertising space at the station located at 1555 N. Clybourn Ave,” Marsal reports.
“Apple’s initial interest in the location was not related to advertising or naming rights, however,” Marsal reports. “The company plans to open a retail store adjacent to the station, and is said to believe improving the look and quality of the surrounding neighborhood will be a benefit to the “signature location” store it is expected to open next year.”
Full article here.
[Thanks to MacDailyNews Readers “Brawndo Drinker” and “Lynn W.” for the heads up.]