“If you were gearing up to launch a tablet computer — and these days, who isn’t? — who would you hire to market it? One obvious candidate would be Michael Tchao, one of the original developers of Apple’s groundbreaking but failed Newton personal digital assistant,” Brad Stone reports for The New York Times.
“Mr. Tchao joined Apple on Monday as vice president of product marketing, Steve Dowling, an Apple spokesman, confirmed. He will report to Phil Schiller, a senior vice president. Mr. Tchao is returning to his old Cupertino stomping grounds after an absence of 15 years,” Stone reports. “During that time, he has had a high-profile career, most recently as the general manager of Nike Techlab, the company’s technology arm, which designed armbands and sneakers that integrate with the iPod.”
Stone reports, “Mr. Tchao gets the credit (or perhaps the blame) for convincing John Sculley, Apple’s former chief executive, to integrate the company’s handwriting-recognition technology into a consumer device.”
Full article here.
MacDailyNews Take: Until the iPhone arrrived, the Newton 2100 was still the world’s best PDA – nine years after it was discontinued. Anyone who says differently never used one.