“Investment bank Piper Jaffray on Friday called out Wall Street for not fully recognizing the impact of price cuts on Apple’s new Mac notebook lines introduced this week, saying the move will in all likelihood boost the company’s quarterly Mac growth to respectable rates in line with his model,” Slash Lane reports for AppleInsider.
“‘We believe June could be up 5% year-over-year due to the new Mac portables with reduced pricing that shipped on June 8th,’ he wrote. ‘In the month of March new desktops drove NPD units up 3% year-over-year; we believe the changes made in June are more significant, and will likely drive higher growth of about 5%,'” Lane reports.
“‘The big picture” is that “[we] believe the Street is underestimating the positive impact of Mac price cuts announced on June 8th,’ he wrote. ‘As such, we expect the June quarter to mark the trough for Mac unit growth rates through the balance of CY09 and we believe the Street is not fully appreciating the positive impact of these price cuts on unit growth,'” Lane reports.
Read more in the full article here.