Easter fuels iPod unit sales growth

“Despite a slowdown in consumer spending, iPods remain one of the top go-to gifts during the holidays, with Easter reportedly driving sales to levels not seen since the start of the year,” Sam Oliver reports for AppleInsider.

“Data from market research firm NPD indicates that iPod unit sales grew 2 percent during the week of April 4th, as consumers likely chose some of Apple’s more affordable portable media players (PMP) as Easter basket stuffers,” Oliver reports.

“Barclays analyst Ben Reitzes notes that this represents the first week of year-over-year iPod growth since the first week of January,” Oliver reports.

Full article here.

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