“An architectural review board yesterday ordered Apple to redraw plans for a store in Georgetown, the fourth time it has rejected the company’s submission,” Paul Schwartzman reports for The Washington Post. “The Old Georgetown Board told Apple’s architect that it is eager for the store to open on Wisconsin Avenue. But the three members, all architects, expressed disappointment that Apple keeps proposing a design that they have criticized.
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“Apple’s architect, Karl Backus, assured the board that Apple is not “purposefully ignoring your suggestions,” although he noted that a glass expanse is standard for many of the company’s storefronts, symbolizing its belief in transparency. Still, he said he would return with a new design proposal that would incorporate the board’s suggestions,” Schwartzman reports.
Neil O. Albert, deputy mayor for planning and economic development, said in a statement that ‘we’re extremely disappointed with today’s decision. The community and the Fenty administration are very supportive of this retailer opening its Georgetown store,’ he said. ‘I’ll move quickly to convene separate meetings with the Old Georgetown Board and Apple representatives to reach a consensus design,” Schwartzman reports.
Apple’s rejected proposals for Apple Store Georgetown:
Schwartzman reports, “Amy Bessette, an Apple spokeswoman, said in an e-mail that the company remains committed to ‘bringing the unique Apple retail experience to Georgetown.'”
More in the full article here.
