Apple dumping Macworld Expo in favor of CES complete with Jobs keynote in 2010?

“Maybe I’m nuts, but could Apple’s decision to pull out of Macworld presage a move to throw its lot in with CES, and as such take a great deal of Microsoft’s thunder away from that event?” Arik Hesseldahl blogs for BusinessWeek.

“Consider my reasoning. What company’s product has over the last seven years so up-ended the consumer electronics industry? The iPod, and now the iPhone,” Hesseldahl writes.

MacDailyNews Take: That would be “products,” Arik. Plural. And, since everybody’s either using the real thing or an inferior upside-down and backwards knockoff, you should include the Macintosh in your list of game-changing products, too.

Hesseldahl continues, “What company has been notably absent from CES for the better part of a decade? Apple. I don’t think Apple has ever exhibited at CES, and if it has, it hasn’t done so in the years that I have attended going back to 1998 or so. For the last few years, Apple’s announcements in San Francisco have utterly overshadowed anything announced at CES in Las Vegas, to the point that it was starting to get a little embarrassing.”

“Could a new re-imagined Stevenote at CES in Las Vegas starting in 2010, become the de-facto headline event at CES and thus push Microsoft’s presence out of the limelight? It certainly could,” Hesseldahl writes. “I’m just thinking out loud here….but it certainly could. It probably won’t happen, but it certainly could.”

Hesseldahl writes, “And if Apple did do CES, I’d grit my teeth and start going again.”

Full article here.


  1. Trade shows are played. Let the competition deal with the big $ spent, the travel logistics, the housing logistics, etc., plus the sucky ROI.

    Apple says, “Thanks but no thanks. We’ll build it and you will come (to 1 Infinite Loop).”

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  2. While anything would be better than listening to the dual Microsoft airbags of Gates and Ballmer, I don’t see Apple heading there soon for reasons mostly already stated and because I believe they’ve become popular and widespread enough that it’s not really necessary to promote products a few times a year when they have as many retail stores as they currently have, all of which promote Apple’s brand all the time all over the world. But that might just be me. I’m sort of coffee-deprived right now.

  3. I think this is very likely. More exposure to non-Apple customers. Apple would clearly benefit from participating on par with other makers instead of being perceived as a separate and “different” entity. Too many potential customers today view Apple as a religion/sect rather than just another product choice among many. In the past Apple had to rally their own to survive but today is a different story where Apple clearly wants broader appeal, hoping their products are given equal considerance on par with HP, Toshiba, Dell etc.

  4. “Could a new re-imagined Stevenote at CES in Las Vegas starting in 2010, become the de-facto headline event at CES and thus push Microsoft’s presence out of the limelight? “

    Not likely. CES is so in love with Windows and all things MS, they have their collective nose so far up Bill Gates tush, they see daylight when he yawns.

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