“Investment firm Kaufman Bros. said Wednesday it believes Apple is preparing to offer its deepest Black Friday discounts ever, but said the move has been accounted for in the company’s guidance and will be largely offset by falling commodity costs,” AppleInsider reports.
“Citing supply chain and distribution checks, analyst Shaw Wu, who recently joined Kaufman from American Technology Research, said this year’s Black Friday sale is shaping up to be a bit more aggressive than usual,” AppleInsider reports.
“‘Historically over the last couple years, Apple has offered discounts between 5%-10%,’ he wrote in a research note to clients. ‘We think there may be discounts of up to 15% this year on Macs, iPods and accessories. It is not clear to us if iPhone will see a discount as well,'” AppleInsider reports.
Full article here.\
Philip Elmer-DeWitt blgos for Fortune, “Apple (AAPL), which keeps the tightest reins on list prices in the business, seems to have loosened them significantly this holiday season. Authorized resellers who normally wouldn’t dare chop a nickel off Apple’s suggested retail are cutting prices, offering rebates and plastering the Web with gaudy ads.”
“By Wednesday morning, the white MacBook that still lists for $999 on the Apple Store was selling for $899.99 at BestBuy, $899.95 at B&H Photo, $899.00 at Amazon and $868.99 at Club Mac and Mac Mall,” Elmer-DeWitt reports.
“Wlmer-DeWitt reports, “It’s not a price war worthy of Crazie Eddie Antar, but it’s more retail aggressiveness than we’ve seen from Apple, which usually keeps its resellers on a short leash and limits its sales to Black Friday, Back to School and the occasional close-out.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]
MacDailyNews Note: We will bring you Apple’s specific Black Friday deals as soon as Apple releases the information. Last year’s Black Friday Deals that were offered by Apple Store Online and Apple Retail Stores can be seen here.