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I'm going to go for broke here and predict somewhere close to $1000 off top-of-the-line Macbook Pros.

Come on AAPL! You can do it!! If not for everyone then how about just for me?

Nov 12, 08 - 04:52 pm Comment from: ken1w

> The analyst also called upon Apple to 'get more price aggressive in every product'

The analyst "called upon" Apple to do this? The analyst is giving Apple advice. Give me a break... If Apple is going to give deeper than usual discounts, that decision would have been made weeks ago when Apple was setting up inventory for the holidays.

Nov 12, 08 - 04:53 pm Comment from: Me In LA

That's just racist.
Where's the justice?

Nov 12, 08 - 05:10 pm Comment from: Gregg Thurman

Reitzes hasn't gotten any smarter since his last advisal.

He's talking like Apple is in trouble, when the evidence strongly suggests otherwise.

Nov 12, 08 - 05:18 pm Comment from: Brian Allen

Why sell the farm?

Apple doesn't need it, every day is black for Apple

Nov 12, 08 - 05:52 pm Comment from: mike k.

Along with the free shipping and engraving, i'm expecting 10% off the iPod touch, which would be the same as last year. It's a good deal.

Nov 12, 08 - 05:52 pm Comment from: McIntosh

Personally, I'd love to see a one-day discount on Time Capsule!

I see no intent on Apple's part for "aggressive discounts". Apple does its own thing, to start an article talking about what every other lunchbox PC maker is doing gives no credibility to what Apple does.
We've all seen before how much 'experts' know about Apple, so it seems Appleinsider is fluffing up this story also.

Nov 12, 08 - 06:23 pm Comment from: ABQ Peter

only apple knows right now how well their stuff is selling. no reason to give discounts more than usual if sales are going along the way they expect/want. this whole thing our economy has gotten into by giving christmas discounts before christmas is over is getting silly. companies are driving themselves, more and more every year, into lowering their margins. dell has proved that does not work in the long run.

Nov 12, 08 - 06:23 pm Comment from: NCMacMan

This idiot just wants to buy a Macbook, but his spouse won't let him unless it is less than $xxx.

"Please, Apple, please drop the price just a little more?"

Great! Maybe Apple will have a chance to resale all of the new Macbooks that people have been exchanging!

And BTW, why does this site not work with Opera for Mac???

Lower prices for Macs have never bothered me. Every cloud has a silver lining.

Then again, why save a hundred bucks on Black Friday 2008 when you can save several more hundreds on existing Macs once Nehalem-based Mac are released 2009.

Nov 13, 08 - 08:42 am Comment from: Cubert

Apple's Ad for Black Friday: "White folks need not apply!"

Nov 13, 08 - 09:36 am Comment from: MacintoshSoftwareList.com

New Macs in January. Remember that when you are buying.

Hopefully this Christmas people will just buy one quality Apple gift instead of alot of junky electronic doo dads. AAPL then can kill Wall Street yet again and the stock will tank even further. Hedge funds will always leverage AAPL against their junky stocks.

Nov 13, 08 - 11:15 am Comment from: MacRaven

@NCMacMan

Buy a refurb. I've recommended those quite successfully to people (esp. hesitant switchers) who don't want to pay full price.

Even if the cheaper ones aren't the latest power rev, they usually run faster than the person's virus and spyware infested PC ever did.