Apple: No more new Macs in 2008; ‘Our holiday line-up is set’

“An Apple spokesperson has cooled down expectations of a last-minute refresh to the Mac line, or any other products, before the start of the new year,” Aidan Malley reports for AppleInsider.

“Company press representative Bill Evans has told Macworld that Apple’s lineup is fixed in place for the rest of 2008,” Malley reports.

“‘Our holiday line-up is set,’ the official says,” Malley reports.

“The news dampens expectations for late 2008, which according to roadmaps would have Apple launch minor iMac updates before the year closed out,” Malley reports.

Full article here.

[Thanks to MacDailyNews Reader “Cascadians” for the heads up.]

22 Comments

  1. Of course the bloggers et al. aren’t going to believe this. They’ll say Apple is just trying to put us off the scent and have the second coming waiting in the wings. Then, when Apple goes through the holiday season with the current line-up, exactly as Apple say they will, the bloggers will scream bloody murder and wail and gnash their teeth.

    “Apple lied to us!” they will cry. “They said they weren’t going to introduce any new models before the holidays, and they didn’t.”

    Sometimes i wish humans (using the term loosely) could catch computer viruses.

  2. Excellent. I’m glad they came out and said this, it will be a huge aid in terms of getting people to step up and buy an iMac now instead of waiting. Up to this point I’ve just been saying “I don’t know, Apple typically doesn’t give much advance notice of product updates.” Now I can definitively say “No new Macs this year”.

  3. At the rate Apple’s going, they’ll be back to their 90’s status shortly after SJ departs. No updates to a product for over a year. No iLife ’07, hardware issues with their products, premature announcements – where’s the new headphones?, a new Cinema Display designed for laptops only? All of this on Stevie’s watch. And he’s the King of “Let me tell you what you want to buy.” Can only imagine what the Second string will do once he’s gone.

  4. @Meh

    I’m with you. Apple had a resurgence because they became cool with the tech crowd. They made it easy for the techies to have a laptop that ran a powerful operating system. I was at a Python Developers Conference 4 years ago and Macs were on their way to becoming the laptop of choice for developers. At least year’s Python Developers Conference, Macs ruled.

    Linux still struggles somewhat on the laptop. Only recently have the Windows users started migrating. But it seems like Apple is now becoming a bit more “evil”. It seems like I am having less choice than before. We already see how closed and restrictive they are with the iPhone. I’m worried their going this direction yet again with the computers. If ever so slightly.

  5. @ jocknerd:

    You have to keep in mind what type of product the iPhone is: it’s a mobile phone run by a computer OS, which means that it is extremely more powerful than a mobile phone OS but also potentially more unstable. I think Apple is correct in controlling what apps can go on the iPhone and how they are made available, because you need your phone to work and not be crashed by poorly designed apps.

    Apple has always been a control freak, at least when Jobs is in charge. I think some of its policies are being publicized more as Apple gains market share and is more popular due to the iPod and iPhone. I don’t know that the policies and practices have changed all that much.

  6. Apple has finally started to comment on speculation and rumors, and talk about the schedule of unannounced future product updates.

    This is the new Apple! Open and transparent! Expect a press release explaining the dirty details why Mr Ipod Fadell and his wife Ms Human Resources Lambert will no longer be vice presidents at Apple.

  7. i can’t remember apple has done that ever before. i am afraid the spin-bloggers will make that a bad sign. a sign that apple is even afraid of people holding back their purchases one week (until the rumor date of nov. 11 has passed by). a sign that apple is selling so little in this probably horrible quarter for all companies they can’t even afford to loose one week of sales. of course i hope i am wrong.

  8. Apple just updated the Macbook half of its Mac offerings on October 14th. Macbooks represent 60% of Mac sales. Apple ‘netshare’ dropped (albeit by only 2/100ths of 1%) in October for the first time in almost a year. For Apple to forgo updating the other half of the Macintosh product line until the Macworld Expo at the soonest hardly seems surprising.

    @Meh Jocknerd et al.
    In the 90s Apple was a $4 billion company with declining sales, in what way is that similar to today’s $30 billion company that just experienced 21% growth in the quarter just ended? As for the ‘closed’ and ‘restrictive’ iPhone: if only. The avalanche of kiddie apps dumped on the App Store daily is more of threat to the iPhone than Android and Windows Mobile combined.

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