“What is it with Craig Berger and Apple? The FBR Capital Markets analyst made headlines Monday with a report that Apple had slashed iPhone production for this quarter — down as much as 40% from the September quarter in which Apple racked up record sales of 6.9 million units,” Philip Elmer-DeWitt reports for Fortune.
“Sounds pretty scary. But perhaps best taken with a grain of salt, given Berger’s track record with Apple,” Elmer-DeWitt reports.
“It should be noted that Berger specializes in chips, not computers or smartphones. He is not on StarMine’s list of analysts who spend a significant amount of their time covering Apple . Nor does he appear on the list of analysts dialing into Apple’s quarterly earnings calls,” Elmer-DeWitt reports.
Full article which details Berger’s erratic record of Apple “analysis” here.
[Thanks to MacDailyNews Readers “Dale E.” and “Cascadians” for the heads up.]
Andy Zaky covers it in more detail here.
Wonder who was first?
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I had a feeling the earlier story about iPhone production cuts would turn out to be headline-grabbing nonsense (BillyBob, did you even *read* the article here??). Sounds like Berger is indeed far from reliable when it comes to Apple prognostication. So, I feel safe ignoring his nonsense for the time being.
This rates right in there with the steve had a heart attack bull shit. No difference.
Craig Berger is an idiot and a charlatan.
I’ve known this guy for about 10 years. I agree, his a charlatan. He pretends to be a good analyst, but his estimates are always wrong. He is an embarrassment.
I met this guy at a meetup a while back. Although he is a nobody and has no real business talents, he acts like he is a big-shot. I despise people like him.