Dell is attempting to compare their Latitude E4200 laptop (catchy name) against Apple’s MacBook Air (Dell incorrectly titles it “Macbook”).
Dell’s video begins with a familiar manilla envelope, but, boy is this one stuffed with thickness!
Direct link via YouTube here.
Nowhere in the video does Dell mention that their thicker laptop is OS-limited whereas Apple’s MacBook Air – and all Macs for that matter – are OS-unlimited. Of course, it’s not surprising that Dell doesn’t want to mention that only OS-unlimited Apple Macs are capable of running all major operating systems and offer users the ability to run the world’s largest software library.
Apple’s original MacBook Air TV Commercial:
Direct link via YouTube here.
Find out more about Apple’s MacBook Air here.
[Attribution: MacNN. Thanks to MacDailyNews Readers “Fred Mertz” and “Peter” for the heads up.]
So it’s a bit smaller. BFD!
Boy, that is really lame!
HAH. That think looked like it was going to bust a seem when he put it down on the table!!!!
The Jumbo thickness of the Dell and it’s tiny screen and keyboard. Note how careful Dell is to not show a thickness comparison of their Laptop to the the Air.
Witness the last gasps from a desperate and dying PC company with margins so thin they only have one side.
it’s crap. there definetly is more substance in the little chubby laptop, it’s look like a short fat chick wearing clothes that don’t fit when it was in the manila envelope!!HAHAHA!!!
Tricky, notice they nicely avoid any unflattering side-profile shot which would show how thick the thing is. The tag line is a bit strange, too. “More substance”? as in…more bulk, more hefty?
It’s called “Air” because it’s thin and light, not because it has a smaller screen and a scrunched up keyboard. And I’ll bet the MacBook Air still has less volume.
(businessweek.com) “Michael Dell, CEO of Dell Inc., bought about $100 million of the computer maker’s stock last week, his second such buying spree in the past three months.”
“Dell now owns more than 225 million shares directly, another 3 million shares are held in a gift trust and his wife controls more than 26 million shares, according to Monday’s filing. The Dells’ holdings account for nearly 13 percent of the company’s stock.”
So, when he breaks up the company and the other shareholders bail he’ll refund the money mostly to himself. Nice scam.
Boy, Dell can sure make bad copies of things!
“More substance, Less air” Doesn’t that just mean it’s bigger?
1. When the lead dog (at least in the US PC market, which Dell is), you never mention the competition.
2. Compete with your own products you are replacing.
3. Never ever mention the company that is growing the fastest – ever.
4. Ignore, ignore, ignore the competition.
5. So they break all these rules, and in doing so, they even poke fun of Apple’s ad, but while doing so are trying to say they are better? The messaging is so confused.
Dell hasn’t a clue what they are doing on a marketing front… nor on a business front it appears.
Oookay I’ll try without the link. Maybe that won’t anger the censors.
Has anyone done a comparison of the Macbooks vs the Dell Studio line? It seems to me that the Dells are stronger machines at a much better price point. I’m forced to concede to my clients that it’s a great price for a Windows laptop with very impressive specs. Blows the Macbooks out of the water in every way except the OS.
That thing is as thick as a brick.
If I recall my high school physics, “more substance, less air” means higher density. It’s the first of the tiny black holes created by the Large Hadron Collider!
haha.
even their envelop is fat and bursting at the seems. Great comercial? Not.
so, it’s like a macbook air, only smaller!
hmm..!!!!
Wow that was a great ad. I wonder how much they paid the agency for such incredibly perceptive ideas…
Don’t they have a clue? Not even a small one?
Surely.
ya, but I’ll bet it costs more then an airmac!
Who really thinks Dell made this ad? Looks like fanboy stuff to me.
Black holes aren’t holes at all but very dense matter. They could not possibly be created by the LHC in CERN.
On the other hand the do suck hard!
I fell off my chair laughing when I read this one from PC Apologist (they need you): “Blows the Macbooks out of the water in every way except the OS.”
“BMW beats Ford hands down, but for the square wheels”.
“Boeing beats Airbus everytime, except for the no wings part”.
etc. etc. Too funny.
Fuuuuugly!
You notice how they _never_ show that thing from the side?? Clever cut-arounds to be sure we never notice that it’s fat…. Very revealing to watch the MBA video versus the Dell one, side by side
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There’s a gray fog with a sickening stench hovering over Round Rock, Texas. It has the smell of desperation.