“Most of Canada’s iPhone users seem to prefer the multimedia device for talking,” Luann Lasalle reports for The Canadian Press. “After all of the complaints about the cost of operating the new, faster iPhone, its owners don’t appear to be using the smartphone to its fullest for web surfing, sending photos, watching videos or listening to music. Rogers Wireless said Thursday that just 1.2 per cent of users of the touchscreen iPhone ate up more than one gigabyte of data in the first four weeks after it went on sale July 11.”
“One gigabyte of data would be the equivalent of about 240 songs or downloading a movie on the touchscreen phone,” Lasalle reports. “‘They’re learning how it can be used,’ spokeswoman Liz Hamilton said.”
Lasalle reports, “Rogers added that 95 per cent of its iPhone customers used less than 500 megabytes of data, the equivalent of about 110 songs, and 91 per cent of its customers used just 200 megabytes.”
Lasalle reports, “Analyst Carmi Levi said the numbers show that most users aren’t taking advantage of all of the iPhone’s features. ‘They haven’t yet tapped into the multimedia-rich capabilities of the device and for the most part they’re likely still using it for light web browsing, light email and for the most part voice use,’ said Levy, senior vice-president of strategic marketing at Toronto’s AR Communications Inc. ‘They haven’t really gotten into the guts of what this thing can do.'”
Full article here.