“On Nov. 10, 2004, Apple CEO Steve Jobs had a strained conversation with Tim Bucher, one of the company’s engineering executives. According to a lawsuit later filed by Bucher, Jobs said: ‘People think you are sometimes manic-depressive…. I think I’m going to have to ask you to leave the company.’ Bucher was stunned: He’d been promoted only a few months earlier. Bucher left Apple but soon sued for wrongful termination. He says the charges of mental illness are ‘completely false.’ Apple settled the suit in 2005 and declined to comment for this story,” Peter Burrows reports for BusinessWeek.
“Now Bucher is again squaring off against his former company. He’s spearheading an ambitious plan at Dell to break Apple’s dominant hold on the digital entertainment market. He won’t challenge Apple head on, with iPod knockoffs or a Dell version of the iTunes music store. Instead, Bucher’s 120-person team is trying to create a potent alliance among Apple’s many rivals, from cell-phone makers and record labels to online music sites,” Burrows reports.
“The idea, which Dell plans to unveil as early as September, is to create a broad standard, more open than Apple’s, that will give people greater choice in how they buy and consume music, movies, and podcasts,” Burrows reports.
“Central to Dell’s plan is software acquired a year ago when it bought Zing, the company Bucher founded after leaving Apple. The software handles behind-the-scenes translations so that content can be ‘zinged’ between computers and other compatible devices. Dell hopes to announce the Zing software as a feature on small, cheap laptops expected in September and to have the software installed on all of its consumer PCs by the end of the year. Two portable media players are scheduled for early next year, according to three sources. Bucher confirms that new devices are coming, but he won’t discuss details,” Burrows reports.
MacDailyNews Take: Zing. Squirt. Whatever.
“‘I guarantee it’s not about revenge,’ Bucher says,” Burrows reports.
More details in the full article here.
“I guarantee it’s not about revenge,” meaning it’s all about revenge. Hopefully, Mikey Dell gives it the thumbs up. If so, stock up on the lithium, folks, because this is going to be way too much fun!