RUMOR: Apple’s secret product is ‘MacBook touch’

Get ready for Newton 2.0 MacBook touch?!

So says our source — the same one who tipped us to wireless iTunes Store sales direct to iPod, iPhone a week before Apple debuted it — in staccato fashion:

Think MacBook screen, possibly a bit smaller, in glass with iPhone-like, but fuller-featured Multi-Touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. Pretty expensive to produce initially, but sold at “low” price that will reduce margins. Apple wants to move these babies. And move they will. This is some sick shit. App Store-compatible, able to run Mac apps, too. By October at the latest.

MacDailyNews Note: This is a rumor. We have no other information. We cannot confirm this information independently at this time, but felt it plausible enough to bring to your attention.

We are working to develop new products that contain technologies that our competition will not be able to match. I cannot discuss these new products, but we are very confident in our product pipeline.Apple CFO Peter Oppenheimer, during Apple’s Q308 Financial Results Conference Call, July 21, 2008


  1. A) I hope he’s spot on with the features and low price.
    B) I hope it’s lighter than a standard Macbook, and uses Air components (smaller boards, lighter batteries, SSD’s)
    C) I hope it has a user-replaceable battery with that touch screen chewing up battery life. It ain’t no iPod.

    If Apple wants to convert more people from PCs to Macs, the way to do it would be to make a new laptop that acts like and looks like a larger iPhone. Many enthusiastic iPhone users that are on the PC side will move to it.

    Moreover, this is where the real money is to be made for Apple IMHO.

  2. This is why Snow Leopard is oddly announced with apparently no new features. Apple has all their OS X software engineers working a major new feature that they cannot announce — full Mac OS X touch gesture capabilities throughout the system — something they can’t announce because it would let the cat out of the bag and because Apple doesn’t discuss future products.

  3. @John Gee

    No. A transition is technologies in one product changing into something else.. Example: HDD becoming SSD, or fluorescent LED displays becoming OLED displays.

    A MacBook touch would not replace a MacBook, it would be a new product.

  4. This rumour is basically true. I told y’all months ago that this product was in the works. (Not that it’s a big stretch to speculate such a thing given Apple’s obvious direction during the past couple years). But take my word for it. It’s actually happening. Check my track record; haven’t been wrong yet.

  5. Apple announces new $1999 MacBook Touch today…

    …even less features than the MacBook Air, the keyboard and monitor is sold seperately and costs extra. Copy and paste will be included as a built to order option only and delay your purchase for up to two weeks.

    yes I’m on a roll. Hogie roll with mayo. yummm

  6. “This is true. I know someone who knows someone who used to work there and this rumor has been going around for at least 2 years.”

    I worked there for three and a half years, and I can tell you that all new product plans are kept on a strict need-to-know basis. If prototypes for such a device exist, that doesn’t mean that it’s going to production. Apple develops many more products than they ship.


  7. “During his quarterly financial results call, Apple’s chief financial officer Peter Oppenheimer revealed that the company will make a key “product transition” that cuts back on its profit margins to help shut out rivals.

    How many “KEY” products does Apple have? Three. The Mac, iPod and iPhone.

    I’m with MikeK on this one, it doesn’t sound like a “KEY” transition, it sounds like a new product altogether. And no matter how cool something like this could be, there is no way Apple could sell enough of them in it’s first quarter to make that big of a dent in it’s profit margin.

    This is just wishful thinking on someones part.

  8. MikeK…

    I may be wrong about the MacBook touch being the new MacBook. I can see things changing that way.

    But I will say a product transition is different than a technology transition within a product set. And I believe that is what was said at the conference call: “product transition”

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