“Video-game retailer GameStop has decided to stop selling Microsoft’s Zune players at its stores due to what it sees as insufficient demand from customers,” Priya Ganapati reports for TheStreet.com
“The move is unlikely to affect GameStop, whose sales come almost completely from video games but it puts up another hurdle in Microsoft’s attempt to grow Zune sales,” Ganapati reports.
“‘We have decided to exit the Zune category because it just did not have the appeal we had anticipated,’ said a GameStop spokesperson,” Ganapati reports.
“GameStop made the decision about a month ago,” Ganapati reports. “GameStop said it will sell Zune players online until it clears out its inventory.”
“GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales,” Ganapati reports.
MacDailyNews Note: GameStop has over 4,400 stores located throughout the United States and 15 countries.
“Microsoft has sold about 2 million Zunes since the device’s release in Nov. 2006,” Ganapati reports.
MacDailyNews Take: 2 million Zunes sold to actual customers or 2 million Zunes sold by Microsoft to retailers like GameStop (meaning: 2 million shipped) that are currently sitting on store shelves covered in dust? We strongly suspect the latter, since finding a Zune in the wild is even harder than finding a satisfied Vista sufferer. In case you were wondering, Apple has sold about 85 million iPods since Nov. 2006.
Full article here.
Is the charade finally beginning to end or did Yahoo-obsessed Balmy just forget to send GameStop last month’s Zune subsidy check?