RIM co-CEO Lazaridis: BlackBerry Bold three years in the making, design not mimicking Apple iPhone

BlackBerry maker RIM this week hosted the Wireless Enterprise Symposium in Orlando, Fla.

One of the announcements causing the biggest stir was the BlackBerry Bold (formerly “BlackBerry 9000”) –touted by some clueless observers as the device to rival the iPhone.

At the conference, co-CEO Mike Lazaridis was interviewed by Silicon.com reporter Natasha Lomas. One exchange stood out:

RIM co-CEO Mike Lazaridis on the BlackBerry Bold:
This is three years in the making. So I’m sorry but this wasn’t a response to another device. Either that or we have a time machine somewhere, or some kind of magic crystal ball or something. This was actually designed three years ago and the actual physical design of this product–I have the original models from 2006.

Full article here.

[Thanks to MacDailyNews Reader “MacVicta” for the heads up.]

That took RIM three years to make? Sheesh, they’re in even bigger trouble than we thought, if that’s possible:

“RIM has already been dealt a world of hurt with Apple’s iPhone, and Apple wasn’t even really trying with the first go around (few countries, mostly exclusive carriers, ignoring the enterprise, no SDK, no Exchange support, etc.). Those days are soon to be over for RIM. RIM is already bleeding share to Apple’s iPhone; now they’re about to start hemorrhaging. Let the bloodbath begin.” – MacDailyNews, May 12, 2008

We hereby publicly challenge RIM and co-CEO Mike Lazardis to produce the original models of their BlackBerry Bold and prove that they are from 2006.

We can’t wait to see them. Bold italics denote massive sarcasm on a scale heretofore never deployed on this site. And that’s saying something.

There’s a reason why Lazaridis needs a helper (Balsillie) to be CEO of a company with a market value that’s less than half that of Apple’s. There’s also a reason why Steve Jobs excels not only as the sole CEO of Apple, but also concurrently excelled as Pixar CEO for years.

Certainly, in this case, the old maxim is thoroughly disproved: two heads are not better than one.

Again, RIM and Lazardis: Put up or shut up. Produce the original models of the BlackBerry Bold and prove that they are from 2006.

Here’s what RIM will be doing in the near future:
• Pretending that antique technology wrapped in an iPhone-like exterior is innovation
• Talking up physical keyboards over touchscreen keyboards until they finally produce a rudimentary touchscreen keyboard to tout
• Like every other mobile device company, totally ignoring and never mentioning Multi-Touch, especially vs. simple single-touch-screens
• Trying to keep their central email server online up in Canada
• Watching their market share lead erode dramatically

You can judge the distance behind and overall cluelessness of iPhone’s future roadkill by the amount they copy the iPhone’s exterior… This ceaseless quest to dress up antiques in Apple veneer is pathetic and sad.SteveJack, MacDailyNews, March 29, 2008

MacDailyNews Note: We’ve contacted RIM requesting proof backing up co-CEO Mike Lazardis’ claims, but RIM has not responded as of publication.


  1. It’s not all delusional.

    Another important chunk of the interview:
    “The iPhone effect…
    I think that BlackBerry was the first and best integrated and most secure smart phone solution in the world a decade ago. And it continues to be today. But I think what happened was the amount of marketing and the attention they [Apple] generated in the market – the customers are now coming to the store and saying I didn’t know you could do all that with a phone. And when they get there they realise there’s a selection – there’s not just one device. And so what it’s actually done is increased our sales.”

  2. It looks like any other crummy BlackBerry and to me doesn’t resemble the iPhone in any significant way. I also can’t imagine this being seen as a true competitor to the iPhone which is vastly superior in so many ways.

  3. I somehow doubt they were developing such a device. Everyone laughed at the iPhone for it’s lack of a keyboard, and I believe RIM was one of them. Now, a year later, they release one.

  4. So, Vista(Longhorn) was in the making over 7 years ago.
    If you were first, Blackberry, then why ain’t you shipp’in…you’re already a year and a half behind.
    Apple showed their product 6 months in advance…let’s see what you got.
    Talk is cheap…let’s see a prototype. I would feel BOLD to speak about a product when you can’t show it.
    We would be amazed to see how long ideas have been in Apple’s labs…only theirs ships.

  5. So i know the resolution is supposed to be great on the bold and all . . . but it’s still a small screen?? who wan’s a higher screen resolution if it’s going to be on an itty bitty screen??

    Like Steve said . . . it’s the physical buttons that keep getting in the way.

  6. Common sense…a keyboard when you need it and no keyboard when you don’t need one.
    I remember when one of those M$ high end executive said about IE…’based upon our research, people don’t want tabs’. Now he is laughingstock.
    RIMM was caught blindsided and is delusional now, all knowing they don’t have a comparable OS and true multi-touch technology. A smart reporter would have asked for the 2006 patent number.

  7. It took three years to make that piece of shit yet the Wall Street Journal claims RIM has an all-touchscreen iPhone competitor ready for Q3 2008?

    I’ll believe it when I see it.

  8. @DRM sucks
    Talk to Dolby about AAC’s DRM, not Apple. Physical buttons are absolutely not the future. Touchscreen buttons with electrical impulse feedback is the future. Smallmindedwise, you are still typing on an old Royal typewriter, it seems. Look how far it has come since those days, and think large and see the real future.

  9. “This is three years in the making.”

    RIM most be so proud that in only 3 years they were able to come up with that thing.

    new wallpaper and new icons. its like a whole windows update!

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