Apple now worth quadruple Dell’s market value

On October 6, 1997, in response to the question of what he’d do if he was in charge of Apple Computer, Dell founder and then CEO Michael Dell stood before a crowd of several thousand IT executives and answered flippantly, “What would I do? I’d shut it down and give the money back to the shareholders.”

A little more than a month later, on November 10, 1997, new Apple Interim CEO (iCEO) Steve Jobs responded, speaking in front of an image of Michael Dell’s bulls-eye covered face, “We’re coming after you, you’re in our sights.”

On January 13, 2006, after a little more than eight years of hard work, Apple Inc. passed Dell, Inc. in market value, $72.13 billion vs. $71.97 billion at market close, respectively.

On July 27, 2007, Apple’s value doubled that of Dell’s, $127.81 billion vs. $63.65 billion, respectively.

On December 6, 2007, Apple’s market value passed 3 times that of Dell’s, $165.66 billion vs. $54.42 billion, respectively.

Today in NASDAQ trading, Apple rose $6.05, or 3.48%, to close at $180.00 and the company’s market value passed 4 times that of Dell’s, $158.66 billion vs. $38.97 billion.

Got any snappy retorts now, Mr. Dell? What’s that, cat got your tongue?

AAPL and DELL quotes via NASDAQ are here.


  1. This guy deserves what he gets, though I truly feel sorry for all the workers that are losing their jobs and Im sure there will be more to come.

    At the time he made that statement, I’m sure he thought nothing could ever touch him, he was on top. As Canada Mark said, they do lack an innovation stream, so they have nowhere to go but down, and ultimately there is going to be no way out.

    Karma is a bitch! Good luck Mike, you are so going to need it.

  2. I meant Redmond…sorry but still the thought remains. Microsoft needs to make Windows cool again ! Now I have heard that Microsoft can’t do this because Windows PC’s have too many third party components blah blah but the fact of the matter is that if Microsoft reinvented Windows with an OS that was cool and worked great a lot of people would, I believe, be willing to upgrade..until then people want to keep XP

  3. I think Micheal Dell might be a good prospect to replace Ballmer at Microsoft.

    Considering how he has turned DELL around, he should be able to take microsoft to the next level(down that is)

    What do you think?

  4. I really appreciate that you guys have a long, long memory. I love how you pull out these quotes and, deservingly, fling it back in their faces. I remember when Michael Dell made that comment and how angry it made me. With Apple riding high today it’s validating that we stood by Apple and Mac all these years, because it was a little scary back in the late 90s. I mean, we know the Mac is better, but if I could not get my employer to let me use one at work then what! I had decided back then that if Apple shutdown it’s Mac business that I would quite design and do something else rather than sell out and use Windows after Microsoft rose to dominance through illegal means. Now all we have to worry about is Apple being big that they loose focus, which I don’t think will happen as long as Steve is there. Thanks for the trip down memory lane.

  5. Windows was never ‘cool’.

    No, it wasn’t.

    If you were walking around in 1990 saying “Windows is so cool!” then you had normal people calling you a computer geek, and computer geeks making fun of you for running gimmicky Windows instead of good ol’ DOS.

    I saw a t-shirt back in those days I will never forget:

    Double Your Hard Disk Space: Delete Windows!

  6. Rich Apple Person writes, “Bill needs to bet back to the MS campus and lease an office somewhere away from [Redmond] where a bunch of developers can go off site and reinvent Windows so that’s it cool again.” Well, were Gates both technically brilliant and a first rate visionary, MAYBE he’d have a shot. But he’s neither, despite his former “Chief Technology Architect” position.

    As to the “Rich” part, perhaps had I not been burned during the 2000 tech meltdown I wouldn’t be so reticent in my Apple investments. I did pick up a few more shares two months ago – at ~$120. What a ride it’s been since! Joy mixed with regret (that I didn’t buy MORE).

  7. This type of story (ad nauseum it seems) is getting very old. Who gives a rat’s ass about Dell. Market dynamics will decide their fate. In the meantime, continuing the 3rd grade behavior evident in this thread is asinine.

    Can we now move on to something positive, like where Apple seems to be putting its energy over the next 6 months or so? Sheesh.

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