Apple applies for trademark on gaming devices

“Might Apple have interest in gaming beyond its pokey iPod gaming offerings? Maybe, when you consider that the company has recently applied to expand its trademark into the realm of gaming. The new filing was made on February 5, and has not yet been assigned to an examining attorney,” Ken Fisher reports for Ars Technica.

Fisher reports, “The trademark filing seeks to extend the “APPLE” (text) trademark to cover a wide swath of the gaming world, to wit:”

Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games. (emphasis added.)

Fisher reports, “Tradmork, who first unearthed the application and contacted us about it, suggests that this could be the first credible evidence that Apple might build a gaming machine. The question is, does this filing suggest anything more than the iPod gaming that already exists?”

More in the full article here.


  1. If Apple were to move into that market it would be the same sort of thing as MS trying to buy yahoo and have a zune. Likely not good.

    Apple is very focused and thats why they have done so well. I think this would not be a likely move for them.

    Just my .02

  2. Oh come on guys, at least use your space to start a rumor. Here’s my first attempt: I think Apple’s device will play all other gaming console games, and the reasons should be pretty obvious, not the least of which it will be the most friendly way to get game developers to start looking their way.

  3. Apple doesn’t have to win the console market to stay ahead. At the moment most of the world has to get a new set-top box for the TV transfer.

    Most will stick with cable. The rest are looking to AppleTV, PS3, HD-DVD/B’Ray, Archos, XBox, Media Centre, Tivo, etc. We don’t want or have or can afford 5 connections to our HD TV.

    Adding games to the AppleTV won’t make it a category winner against Wii, PS3 or XBox, but it may just tip many of us enough casual gamers into the AppleTV camp since it could now do everything the others can except play DVDs or watch live TV.

    And I expect these gaps to be filled with Apple’s MBA remote DVD technology ported to AppleTV and live links to a USB TV stick in a Mac on the network via Bonjour (EyeTV does it Mac-Mac now, so why not Mac-AppleTV).

  4. This no rumor. This is serious. Something is coming out.

    Apple needs to add serious gaming extensions to iPod, iPhone and Apple TV. Whether by licensing Nitendo patents or by doing its own stuff, Apple needs to be present in the gaming business. It’s the only missing piece.

  5. @ HolyMackerel,

    I completely agree with your statement that “Apple doesn’t have to win the console market to stay ahead.”

    They just need to implement some gaming to their devices in order to lure lots of people away from other big consoles. Apple TV will look like a complete device, doing everything digital.

    I think they put out an update that will make Apple TV the first fully digital gaming console among other things…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.