Apple adds new 16GB iPhone and 32GB iPod touch models

Apple StoreApple today added new models of the iPhone and iPod touch which have double the memory, doubling the amount of music, photos and videos that customers can carry with them wherever they go. The revolutionary iPhone now comes in a new 16GB model for US$499, joining the 8GB model for $399. iPod touch now comes in a 32GB model for $499, joining the 16GB model for $399 and the 8GB model for $299.

“For some users, there’s never enough memory,” said Greg Joswiak, Apple’s vice president of Worldwide iPod and iPhone Product Marketing, in the press release. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”

Apple Online StoreBoth iPhone and iPod touch feature Apple’s revolutionary Multi-Touch user interface and pioneering software that allows users to find and enjoy all their music, videos, photos and more with just a touch of their finger. All iPhone and iPod touch models include the latest software enhancements announced last month including the ability to automatically find your location using the new Maps application; create Web Clips for your favorite websites; customize your home screen and watch movies from the new iTunes Movie Rentals. Both iPhone and iPod touch feature the world’s most advanced mobile web browser in the world with Safari and great mobile applications including Mail, Maps, Stocks, Weather and Notes.

The new 16GB iPhone is available immediately for a suggested retail price of $499 through the Apple Store, Apple’s retail stores and AT&T retail and online stores. The 32GB iPod touch is available worldwide immediately for a suggested retail price of $499 through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. iTunes Movie Rentals are available in the US only. iPhone and iPod touch require a Mac with a USB 2.0 port, Mac OS X 10.4.10 or later and iTunes 7.6; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.6.

As we said this past Friday, “Expect Apple to make moves to stimulate iPod demand sooner than later via aggressive pricing and/or increased features (greater storage on flash-based models).”

73 Comments

  1. > $500 for a 32GB media player? Christ knows you could just buy a cheap lap for that.

    Ah… but it’s not just a media player anymore, is it?

    And for the people who think Apple should have reduced the price on the 8GB model, why? Apple is selling iPhones as fast as they are being made. And with iPhone being introduced to new markets throughout 2008, you can’t haphazardly drop the price, and not cause a supply shortage, just when supply is needed for those new markets.

  2. hey Gerogie Porgie, maybe you ought to check your ethernet cable to verify if there’s peanut butter smeared near the connector because MDN loads fine for me wherever I am at.

    now their iphone optimizied (if you want to call it optimized…) mobile page needs to be worked on. i can’t stand scrolling past all the adds that stack up near the top of the screen when i’d like to read the article and comments.

    MDN fix that! ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

  3. Okay… so how does one upgrade? I want to go from my 8GB iPhone to the 16GB iPhone while keeping the same phone number. Will this be possible through the online activation? Actually, I want to upgrade while keeping the same number and then give the old phone, with a new number, to another family member.

  4. @Fojimo

    I believe you can simply buy a 16GB iPhone, pop out the SIM Card and replace it with the SIM card in your old phone, sync it to iTunes and it should already be activated. The SIM card in your old iphone contains all your account information, etc… so no knew activation, phone numbers etc. should be necessary.

    Then take your old unactivated SIM card, place it in your old iPhone, restore the old iPhone to its original settings and give/sell it away.

    ANYONE DISAGREE WITH ME ON THIS?

  5. I thought it was my connection also, but after snail loads at work, at my home, and my mom”s house, I lean towards MDN’s fault. The ads load fine, but the middle text just won’t load quickly at all. I have simultaneously checked Maccentral and MacSurfers site, and they both blister. Maybe MDN thinks we are going to be happy reading the ads first.

  6. > Okay… so how does one upgrade?

    Since iPhone activation and syncing are done through iTunes, I think going from an 8GB to 16Gb iPhone would also be handled through iTunes. The option will probably come up the first time you connect a 16GB iPhone to the computer that was previously synced to an 8GB iPhone. In any event, I’m sure Apple has thought that process through and process is elegant.

  7. @fojimo and Mac ATTY

    you’re right MacATTY… I would add that fojimo can just bring in his old iphone and when he purchases the new ones have the folks at the genius bar do the sim card switch for him and activate his phone in the store. His old phone will then activate as a new phone when whoever he gives it to plugs it in to their computer and boots iTunes.

  8. I don’t know why people keep hating on the Obama ads. They made all the difference in who I plan to vote for here in the NY primary today. He’s got such a beautiful smile and his speeches are awe inspiring.

  9. 32GB won’t even hold my “Favorites” playlist

    Heck 32GB wouldn’t hold my duplicates!

    Anyone want to volunteer as MDN’s new web designer…practically anyone could make it load faster.

    Sure, just kill the connection to the 200 ad/marketing servers…easy as one, two, three!! Bankrupt!

    I don’t know why people keep hating on the Obama ads. They made all the difference in who I plan to vote for here in the NY primary today. He’s got such a beautiful smile and his speeches are awe inspiring.

    Obama is a bible preaching con artist who has perfected his ability to con lonely “herd animal” human folks out of their hard earned cash.

    Sociology 101. man is a herd animal…prolonged separation from the group is frustrating to him. Threaten the flock with being ostracized, collect the money and mental compliance with your religious propaganda.

  10. ken1w – $500 for a 32GB media player? Christ knows you could just buy a cheap lap for that.

    Ah… but it’s not just a media player anymore, is it?

    And for the people who think Apple should have reduced the price on the 8GB model, why? Apple is selling iPhones as fast as they are being made. And with iPhone being introduced to new markets throughout 2008, you can’t haphazardly drop the price, and not cause a supply shortage, just when supply is needed for those new markets.

    They could charge $50 for an iPhone, but I won’t own one until I can use it somewhere besides AT&T;. $500 for an iTouch would be better put toward a MacBook.

  11. As we said this past Friday, “Expect Apple to make moves to stimulate iPod demand sooner than later via aggressive pricing and/or increased features (greater storage on flash-based models).”

    I wouldn’t be bragging just yet, MDN. Your words were NOT prophetic (yet). It’s clear from your words that you expected the price of the 8 Gig model to go down or for Apple to upgrade the 8 Gig to a higher capacity at the same price. Unlike some on this board, it’s clear that Apple thinks they can sustain demand while maintaining and even increasing prices. I think the pundits and naysayers are all wrong about supply slackening. Apple is selling those phones like mad and they will easily make their goal of 10 million units sold by the end of 2008.

  12. I’m a long time Apple customer but let me say this:

    Those bastards at Cupertino is getting a little bit too greedy this time around – maybe have to make up for what’s lost in the market capitalization? (the stock has tanked 1/3 of its value this year).

    Maybe that explains the lack of hoopla – they don’t want to get booed.

    Like someone observed here: they should have lowered the price of the older models per previous practice. Instead they just want to grab as much money as possible.

    Not good.

  13. > Like someone observed here: they should have lowered the price of the older models per previous practice.

    “Older model”? What are you whining about? Apple kept the same model(s) at the same price(s). Nothing changed there. So the complaint, if there is any, should be that the existing model is priced too high. Apple just added a NEW model at a higher price.

    Apple is a for profit business, not a charity. It’s not going to lower prices on existing products if sales goals are being met or surpassed at the current prices. That’s business…

  14. @Welland, I couldn’t disagree with you more. Apple has had the fastest phone launch in history. In less than 8 months they’ve garnered the largest share of the smartphone market. Their unactivated phones are garnering massive subsidies from AT&T;and their unlocked phones are making them profits in countries where they don’t even have a sales force or a carrier presence.

    Lowering prices is NOT the be all and end of marketing. Apple needs to maintain high prices in order to differentiate it’s iPhone from its other products. AND Apple is seeking to maintain a position in the market as a premiere product. Price communicates value. Apples high prices combined with strong demand makes them the leader in leader in the most important category – “wallet share”.

    Apple is not being greedy. They are being smart.

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