Apple today added new models of the iPhone and iPod touch which have double the memory, doubling the amount of music, photos and videos that customers can carry with them wherever they go. The revolutionary iPhone now comes in a new 16GB model for US$499, joining the 8GB model for $399. iPod touch now comes in a 32GB model for $499, joining the 16GB model for $399 and the 8GB model for $299.
“For some users, there’s never enough memory,” said Greg Joswiak, Apple’s vice president of Worldwide iPod and iPhone Product Marketing, in the press release. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”
Both iPhone and iPod touch feature Apple’s revolutionary Multi-Touch user interface and pioneering software that allows users to find and enjoy all their music, videos, photos and more with just a touch of their finger. All iPhone and iPod touch models include the latest software enhancements announced last month including the ability to automatically find your location using the new Maps application; create Web Clips for your favorite websites; customize your home screen and watch movies from the new iTunes Movie Rentals. Both iPhone and iPod touch feature the world’s most advanced mobile web browser in the world with Safari and great mobile applications including Mail, Maps, Stocks, Weather and Notes.
The new 16GB iPhone is available immediately for a suggested retail price of $499 through the Apple Store, Apple’s retail stores and AT&T retail and online stores. The 32GB iPod touch is available worldwide immediately for a suggested retail price of $499 through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. iTunes Movie Rentals are available in the US only. iPhone and iPod touch require a Mac with a USB 2.0 port, Mac OS X 10.4.10 or later and iTunes 7.6; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.6.
As we said this past Friday, “Expect Apple to make moves to stimulate iPod demand sooner than later via aggressive pricing and/or increased features (greater storage on flash-based models).”
Well…
It’s ABOUT TIME!!
Had to get rid of that excess iPhone 1.0 inventory, thus the dramatic price reduction.
I just knew it.
Credit Card is ready to GO!!!
now put the new intel chips in a 5.5 inch size touch and give me document editing.
if a 3 pound laptop is a MacBook Air, i am waiting for the iPod Touch Helium.
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How do they know that I only have 500kb free on my 8GB model just before they are about to announce a SDK?
Bastards!
@Rancid,
Are you being sarcastic? Or are you referring to Sept price cut?
If neither, there was no price cut announced today on the older models. The new models cost $100 more.
Told you so! The idea is to get the entire iPod line to be disk free.
Disk free means bigger MTBF for the product line because there are fewer moving parts and it takes less power to run memory than an HD.
Just my $0.02
Good one Shen. iPod Touch Helium.
Personally, I’ll be impressed once Apple can get the iPhone to the 30GB mark.
Hell, the iPhone has more memory than the old Mac sitting on my desk. It only had 9GB of HDD space.
I can’t wait until August. Thats when my Verizon contract runs out.
iPhone here I come (or Apple PDA…if they release one)
If only they would sell the iPhone in Canada….I would buy one! Until then, I will just sit and slobber…….and wait.
– Rancid
uh, what price reduction. They kept the price the same and then tacked on another $100 for the 16 Gig. Apple used to have a nice way of upgrading their hardware while keeping their price points. If anything, they should have kept the 16 Gig at $399 and LOWERD the 8 Gig to $299.
Sounds to me like they’re a little scared that they might have to offer rebates to all those Holiday shoppers like they did last September.
The iPod Touch NEEDS a 160GB HARD DRIVE for all that content capability!!!
A combination Firewire/USB port wouldn’t be a bad idea either.
*kisses 160GB iPod Classic*
“Sounds to me like they’re a little scared that they might have to offer rebates to all those Holiday shoppers like they did last September.”
Ummm, no… Flash memory is still to expensive for that.
I think Apple introduced these phones to fill hte gap between the current model and the upcoming 3G phones.
most likely we’ll see an 8GB 3G iphone at 499 and then a 16GB 3G iphone at 599. all of which could drop by 100 this xmas.
And Wall Street will do what today on the AAPL price. Up is my guess.
Does anybody think the Nano might get a bump in capacity? My sister was going to buy me an 8gb for my birthday next week. Should I tell to hold off.
I bought a 16g iPodtouch just before Christmas, but I’m not whining. I just checked and found I have over 7g freespace. That includes 1618 songs (4.2 days of playing songs with no repeat), 85 photos, and 561.mb of video and 169.6 “other” (software I guess).
So I don’t think I’ll run out of room for a long time. I’m alright with that. No early adopter envy! I just want T-Mobile to get an iPhone before I die!
@Ray
32GB won’t even hold my “Favorites” playlist
$500 for a 32GB media player? Christ knows you could just buy a cheap lap for that.
32GB iPod Touch that does so much for $499.
64GB flash drive option for MacBook Air that is just a drive, $999. Hmm…
No, Nano will not get a bump. With unit growth slowing (only +5% from Q4 ’06 to Q4 ’07), Apple gets revenue growth by converting the market to more expensive iPods. The emphasis will be on making those more appealing.
I really thought that there would be a special event where they would annonce bigger iPhone models….along with the release of the iPhone in Canada…….I guest not…..
32GB for the iPod touch is a step in the right direction.
With the new software and expanded capacity, it could ALMOST replace my Palm TX and 80GB iPod. Too bad 32GB still isn’t enough.
For the foreseeable future, a 160GB iPod Classic looks better and better.
Almost bought my iPhone last night, glad my wife had something she made me do. Why is MDN soooo Slooooow ?
It’s never good enough! You people will see capacity increase only as flash memory prices fall. I think the price points will now stay the same even as future capacity increases. The most we would see is a $49 price reduction across the board, but that will be later rather than sooner. I am just thrilled to be playing Pole Position on my 30gig…and only requires one thumb…great when standing in line…the sound and graphics are great, but still not as good as the Hawaii theme in Road Rash. Would someone please port Road Rash for iPod?
Apple is so arrogant to be introducing this new model at a HIGHER PRICE POINT. This should have REPLACED the 8 GB model at the SAME PRICE POINT as before.
Anyone want to volunteer as MDN’s new web designer…practically anyone could make it load faster.
Howcome 8 gB of flash costs $100, but 16 gB of flash costs $100?
@Macbill is so ignorant as to be unaware the price of flash memory hadn’t decreased last night.
Right you are MacBill! Apple should just give away their products for free. Sheesh.
> $500 for a 32GB media player? Christ knows you could just buy a cheap lap for that.
Ah… but it’s not just a media player anymore, is it?
And for the people who think Apple should have reduced the price on the 8GB model, why? Apple is selling iPhones as fast as they are being made. And with iPhone being introduced to new markets throughout 2008, you can’t haphazardly drop the price, and not cause a supply shortage, just when supply is needed for those new markets.
Sarasota, if I thought a cheap laptop would suit instead of an iPod, I’d not be reading MDN!!!
hey Gerogie Porgie, maybe you ought to check your ethernet cable to verify if there’s peanut butter smeared near the connector because MDN loads fine for me wherever I am at.
now their iphone optimizied (if you want to call it optimized…) mobile page needs to be worked on. i can’t stand scrolling past all the adds that stack up near the top of the screen when i’d like to read the article and comments.
MDN fix that!
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Awesome. I wonder if a 3rd party company will do updates for existing 8gb models to add more memory. That would be nice.
Perhaps MDN is so slow because of all the Obama ads… how much is he paying you guys anyway? Geez… he’s everywhere!
hmm. I think $500 is still a bit pricey if they want to sell many. $449 would be a better target.
Okay… so how does one upgrade? I want to go from my 8GB iPhone to the 16GB iPhone while keeping the same phone number. Will this be possible through the online activation? Actually, I want to upgrade while keeping the same number and then give the old phone, with a new number, to another family member.
@Joe B
“Does anybody think the Nano might get a bump in capacity? My sister was going to buy me an 8gb for my birthday next week. Should I tell to hold off.”
Maybe a $199.00 apple gift card would hit the spot.
@Fojimo
I believe you can simply buy a 16GB iPhone, pop out the SIM Card and replace it with the SIM card in your old phone, sync it to iTunes and it should already be activated. The SIM card in your old iphone contains all your account information, etc… so no knew activation, phone numbers etc. should be necessary.
Then take your old unactivated SIM card, place it in your old iPhone, restore the old iPhone to its original settings and give/sell it away.
ANYONE DISAGREE WITH ME ON THIS?
I thought it was my connection also, but after snail loads at work, at my home, and my mom”s house, I lean towards MDN’s fault. The ads load fine, but the middle text just won’t load quickly at all. I have simultaneously checked Maccentral and MacSurfers site, and they both blister. Maybe MDN thinks we are going to be happy reading the ads first.
> Okay… so how does one upgrade?
Since iPhone activation and syncing are done through iTunes, I think going from an 8GB to 16Gb iPhone would also be handled through iTunes. The option will probably come up the first time you connect a 16GB iPhone to the computer that was previously synced to an 8GB iPhone. In any event, I’m sure Apple has thought that process through and process is elegant.
@fojimo and Mac ATTY
you’re right MacATTY… I would add that fojimo can just bring in his old iphone and when he purchases the new ones have the folks at the genius bar do the sim card switch for him and activate his phone in the store. His old phone will then activate as a new phone when whoever he gives it to plugs it in to their computer and boots iTunes.
I don’t know why people keep hating on the Obama ads. They made all the difference in who I plan to vote for here in the NY primary today. He’s got such a beautiful smile and his speeches are awe inspiring.
Ahhh… This is good news, but if they can put 32 GB in an iPod Touch, why not an iPhone?
32GB won’t even hold my “Favorites” playlist
Heck 32GB wouldn’t hold my duplicates!
Anyone want to volunteer as MDN’s new web designer…practically anyone could make it load faster.
Sure, just kill the connection to the 200 ad/marketing servers…easy as one, two, three!! Bankrupt!
I don’t know why people keep hating on the Obama ads. They made all the difference in who I plan to vote for here in the NY primary today. He’s got such a beautiful smile and his speeches are awe inspiring.
Obama is a bible preaching con artist who has perfected his ability to con lonely “herd animal” human folks out of their hard earned cash.
Sociology 101. man is a herd animal…prolonged separation from the group is frustrating to him. Threaten the flock with being ostracized, collect the money and mental compliance with your religious propaganda.
I think R2 is Hillary’s alias.
@macbill
Yeah! Dangit! Screw these companies that make profits from their products!!
@R2
My iPod Touch is beautiful and awe inspiring too… but I don’t think it would do a very good job as President.
ken1w – $500 for a 32GB media player? Christ knows you could just buy a cheap lap for that.
Ah… but it’s not just a media player anymore, is it?
And for the people who think Apple should have reduced the price on the 8GB model, why? Apple is selling iPhones as fast as they are being made. And with iPhone being introduced to new markets throughout 2008, you can’t haphazardly drop the price, and not cause a supply shortage, just when supply is needed for those new markets.
They could charge $50 for an iPhone, but I won’t own one until I can use it somewhere besides AT&T;. $500 for an iTouch would be better put toward a MacBook.
As we said this past Friday, “Expect Apple to make moves to stimulate iPod demand sooner than later via aggressive pricing and/or increased features (greater storage on flash-based models).”
I wouldn’t be bragging just yet, MDN. Your words were NOT prophetic (yet). It’s clear from your words that you expected the price of the 8 Gig model to go down or for Apple to upgrade the 8 Gig to a higher capacity at the same price. Unlike some on this board, it’s clear that Apple thinks they can sustain demand while maintaining and even increasing prices. I think the pundits and naysayers are all wrong about supply slackening. Apple is selling those phones like mad and they will easily make their goal of 10 million units sold by the end of 2008.
I’m a long time Apple customer but let me say this:
Those bastards at Cupertino is getting a little bit too greedy this time around – maybe have to make up for what’s lost in the market capitalization? (the stock has tanked 1/3 of its value this year).
Maybe that explains the lack of hoopla – they don’t want to get booed.
Like someone observed here: they should have lowered the price of the older models per previous practice. Instead they just want to grab as much money as possible.
Not good.
> Like someone observed here: they should have lowered the price of the older models per previous practice.
“Older model”? What are you whining about? Apple kept the same model(s) at the same price(s). Nothing changed there. So the complaint, if there is any, should be that the existing model is priced too high. Apple just added a NEW model at a higher price.
Apple is a for profit business, not a charity. It’s not going to lower prices on existing products if sales goals are being met or surpassed at the current prices. That’s business…
@Welland, I couldn’t disagree with you more. Apple has had the fastest phone launch in history. In less than 8 months they’ve garnered the largest share of the smartphone market. Their unactivated phones are garnering massive subsidies from AT&T;and their unlocked phones are making them profits in countries where they don’t even have a sales force or a carrier presence.
Lowering prices is NOT the be all and end of marketing. Apple needs to maintain high prices in order to differentiate it’s iPhone from its other products. AND Apple is seeking to maintain a position in the market as a premiere product. Price communicates value. Apples high prices combined with strong demand makes them the leader in leader in the most important category – “wallet share”.
Apple is not being greedy. They are being smart.
________________
Just got back from the SoHo Apple store.
No! They do not have the 16G iPhone. Not yet!
Called “14th Street” on the spot. Same answer.
Quite disappointed.
________________
“… It’s not going to lower prices on existing products if sales goals are being met or surpassed at the current prices. That’s business…”
Excuse me sounds like they sold 2.4 million iphones last quarter. Even at that pace it will still be short of the target of 10 million units for 2008, let alone the 2.4 million is for holiday season.
My guess is a lot of potential customers will be drooling over the current iteration models and just balk at the $500 price tag. So good luck Apple.
While I dont think they are evil for not lowering the price, I agree, they should have lowered the price. They are making a substantial profit on the units as is, but an iphone at 299 is a steal
it would kill the competition, especially with the up coming SDK being released, things should be good for iphone.
I found my copy Connectix Ram Doubler. How do I install that so that I can double my ram?
You people are ridiculous. Complain if Apple lowers the iPhone price; complain if they keep it the same.
If you think the iPhone/iPod Touch are too expensive, then dont f***ing buy one.
Morons.
Too many stupid posts here.
‘I could buy a laptop for that’ – Yeah, I could buy your Momma for that..
Give me a frickin’ break!
‘Apple are making too much money’ – Yeah? Want them to make $8 an hour like you?
There is NOTHING on the market like iPhone/Touch – INCREDIBLE products, and yet we hear ‘I hope they make a PDA’
16gb iPhone is GREAT! I am buying one asap.
an iphone at 299 is a steal
it would kill the competition
WHAT frickin competition? You mean the piece of crap Nokia N95? LOL!
Yeah, thats real competition baby. Not.
There is no competition.
NONE. NADA. ZILCH. NICHT. ZERO.
Just a bunch of bad phones all trying to put ‘touch screens’ on the front, misunderstanding the whole damn concept.
Gettin’ there, gettin’ there…
Now all I’m waiting for is 3G and the SDK and I am soooo there.
_____________
Called “So-Ho” moments ago.
The stocks are in!
See you guys there in 8 minutes.
_____________
I paid $500 for my 30gb 3rd gen iPod — the new touch model has TWO more gigs at the same price! What’s to complain about?
@Mac_ATTY et al.
Thanks. I expected it it to be easy. I have a 14 year old pushing me to get it done ASAP
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> Excuse me sounds like they sold 2.4 million iphones last quarter. Even at that pace it will still be short of the target of 10 million units for 2008
It’s called expanding iPhone into new markets worldwide throughout 2008. It’s called probably introducing new models mid-year, at the one-year anniversary of the iPhone. That’s when prices on current models will go down, when models that are actually NEW are introduced to REPLACE current models. And if that’s not enough to get to 10 million in 2008, I’m sure Apple will come up with some more sales incentives for the 2008 holiday shopping season.
I’m still balking. It will be interesting to see what the SDK brings.
I still want real chat — not this crappy “texting” — my crackberry has Google Talk and AIM.
I still want to be able to put my own damn ring tone on the phone. My 2+ year old RAZR lets me do that now. Why take a step back?
At this price I’m still unwilling to plunk down the money I’m holding for an iPhone. If the 16GB was $399 then maybe, but at $499 it is still “no.”
I’ll keep using my 16GB touch and my old RAZR and my work-issued crackberry for a while longer. I really wish we knew more about the SDK….
Just bought 8G four days ago. I definitely want the 16G (actually was holding out for this bump – wife got tired of me speculating about it and MADE me get the 8). It’s now activated/out of box.
Any way to avoid the 10% restocking return fee, or do I just have to eat it?
txdoc: No idea. Call 1-800-MY-APPLE and ask.
I paid $599.00 for an 8 GB iPhone last July. No regrets. It’s a close second to my MBP as best electronic device I’ve ever owned.
Wow 16GB iPhone! what a shocker, being waiting for this but I think I’ll pass until the 3G + 64GB comes out year end…..
If you have the money go for it, what’s not to like on the iPhone it is undeniable and un-equivocally by far the BEST phone EVER….
@still balking:
You can make your own ringtones, free of charge, using Apple’s Garage Band.
http://docs.info.apple.com/article.html?artnum=307108
I don’t think it is unreasonable to offer an upgrade path when you are producing a revised product every 6 months. If Apple doesn’t think they are making current customers mad by not offering a way to stay current – they are very wrong. There is only a finite set of the market that will pay $500k for a phone and we are not going to do it over and over. To insinuate that is simply the speed of technology is really naive. We all know how fast technology moves but that doesn’t translate to a new sale every time you introduce something new. Further I could understand certain functionality worthy of a need for a new unit (think VHS to DVD) but memory? Please – how about a removable card? Would you buy a new digital camera because you want it to hold more pictures?
Apple it walking a thin line….
Thanks for that tip. It says, “…your original song, your original audio recordings…” That excludes my current ring tones since I’ve edited a couple of songs I like.
…for a MBP update.
Prediction: By June the 8GB iPhone is history and the 16GB replaces it at the $399 price-point, or a new price-point is established around $450.
Typical Jobs marketing… incremental memory increases and the something bigger comes out next week. Thanks Steve-o.
@stillbalking
What? Just go try it will you? The only songs GarageBand won’t let you turn into ringtones are songs you have purchased through iTunes. Anything you have ripped or otherwise have imported into iTunes works just fine.
Gawd. Some people just like to complain.
ha! good one. I don’t have an iphone but I have, in the past, messed with ripped stuff in garageband. I’ll keep this in mind.
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