Steve Jobs, the rat in Ratatouille (plus: defending Apple’s MacBook Air)

“Apple shipped a few MacBook Air units to its retail stores Friday, leaving the scant supply to mainly serve as in-store demo units. While our SSD model remains on order pending shipment, we managed to snag the one of the few available HDD-based units from one of the company’s San Francisco outlets and have set to work on an in-depth review of its ins and outs,” Prince McLean writes for AppleInsider.

“In many ways, the work of a critic is easy. We risk very little, yet enjoy a position of over those who offer up their work to ourselves and our judgement. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic actually risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations. The new needs friends.”

McLean writes, “Those words of Anton Ego, voiced by Peter O’Toole in Pixar’s Ratatouille, well describe the task in reviewing the new MacBook Air. Perhaps it’s no coincidence that Steve Jobs had a hand in producing both the movie and the new laptop. While the heavy lifting was done by writers at Pixar and engineers at Apple, both push their audience and the industry to think differently.”

McLean writes, “Just prior to unveiling the MacBook Pro onstage at Macworld Expo, Jobs coyly highlighted Ratatouille as one of his favorite movies. That’s because the rat in Ratatouille secretly was Jobs: the unlikely source of something new who has been delighting patrons and investors alike despite his real identity as an opinionated, reality distorting visionary who talks about his business in terms of art and design and craftsmanship that challenges the market’s status quo rather than simply being another straight-laced bean counter promising to deliver more of the same old thing wrapped up in vapor and grandiose buzzwords.”

Full article – recommended – here.

20 Comments

  1. One thing for sure, he couldn’t be the “ouille” in Ratatouille. Otherwise he would have been assimilated to “Jaquouille la Fripouille” a character of french movie “les visiteurs”… the guy is stupidily funny!!!!

  2. ChrissyOne = The Queen of Sherpa?
    __________= The Opposable Thumb of Fotographía?
    __________= Most Likely to Put the Paws Back into Positivism?

    Tell us, Chrissy? Who are you really?

    (MW: Nooooo, You’re not my “father”!)

  3. @Polished Stones
    Really takes balls to stretch the truth like that, Dude. Every computer in the world will throttle down if it gets too hot. But we’re talking using it
    in full sun
    whilst lying on the sand
    in Cairo
    in August
    at 1:30 in the afternoon
    to play WoW
    while charging your battery

    So chill. You’re precious Air will be fine. (You know you want one.)

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