Is Apple under attack from a whisper campaign?

“With the political super-season gearing up, come accusations of ‘whisper campaigns,’ or the spreading of false, damaging rumors from unknown sources. Based on a casual comment from an acquaintance, Apple might be under the same type of attack,” David Morgenstern blogs for ZDNet.

“The other day, I happened to be talking to an executive at a technology company who fits this profile. He’s never owned a Mac and for all that I know, never even used one. He may not use an iPod! His company doesn’t support Apple hardware and never will. He bleeds Windows. He knows about my Mac connection and in the course of our conversation, I mentioned that I had seen the new MacBook Air and how impressed I was with it,” Morgenstern writes. “He then asked me about something he had heard about Apple. The gist was that while Apple products had great design, they were of poor quality. In other words, Apple makes products that look good, but break easily or don’t hold their value.”

Morgenstern writes, “This was a very strange comment, so odd that it took me aback for a moment. Mac owners know, as well as those who have considered purchasing a Mac, that Apple has a topnotch reputation for industrial design and reliability. Consumer Reports and other media outlets mention this fact on a yearly basis.”

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Morgenstern continues, “This isn’t to say that Apple doesn’t have its design problems and QA mishaps, such as flaming notebooks, defective hardware and poor production runs. Or problem software releases. Yet, while customers have screamed at times, for the most part, the company’s been able to overcome QA issues.”

“So, where did this notion of Apple’s lack of quality come from. My buddy said he “heard” from someone. He didn’t make it up,” Morgenstern continues. “Being so false, it has the ring of a rumor campaign to me. The best candidate to receive the rumor would be someone who hasn’t used a Mac client machine. I can see how it may spread in in enterprise IT departments or within companies receiving pitches for technology adoptions where switchers are starting to be seen.”

More in the full article here.

[Thanks to MacDailyNews Reader “R” for the heads up.]


  1. Apple has always been subject to these kinds of false rumors and ennuendo. I have been fiughting crap like this for years. Those who are wedded to Microsoft will say anything to make their choice look better, and good Apple products look bad, thereby making their bad choices look good by comparison.

    No real story here. Old news.

  2. APPLE hear me please….in your commercials SHOW what the mac can DO….kids already know about them…’s the parents that have the money to shell out. SHOW them why the mac is BETTER—-show the tricks, show the actual slick icons, etc. Enough with the cute ads…..put them on youtube if you have to for the kids….spend your advertising money to educate the uneducated. Please…

  3. I disagree that this is a whisper campaign. A whisper campaign would be aimed at at area where the target appeared vulnerable and where they could do nothing to disprove the claim. Attacking Apple in an area of strength and where there are objective measures to disprove the accusation makes no sense at all. I just think this is a conspiracy theory created by the active imagination of the author of the article.

  4. Gotta comment here: This is soooo much not a thing, it’s an anti-thing, the very definition of a non-event.

    Look at what Morgenstern says(I’m paraphrasing): I was talking to a friend who considers it his duty to know as little about Apple and ANY of the products made by Apple, and this guy made a comment that was not true… Therefor I now have proof to support my theory that there is a whisper campaign against Apple and it’s products.

    The end result is we have a rumor based on a percieved rumor which may or may not (and likely isn’t) be true.

    This whole thing is crap.

  5. Nah, it’s business as usual. Bad news travels quickly and, even though these people may be speaking poorly of Apple, any ad person would agree that it’s better to be talked about than NOT to be talked about.

    The difference between now and 10 years ago is that if you said something about Apple, the response would likely have been “They’re still in business?” or a blank stare.

  6. “kids already know about them”

    And the amazing thing about kids is, one day, they’ll become adults… even some of them will become parents!! People generally stick with what they know, so all you have to do is keep hooking the kids, and the “oldsters” will already be yours when they get there!

    Works for the tobacco industry and they have nary an ad on tv! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    And as always, this should be followed by: How, exactly, do you show anything that OSX can do that Windows can’t do just as well in 30 seconds? An infomercial, maybe, but those are just plain creepy…

  7. This isn’t a campaign. It’s a fact of life with Apple.
    Many of the comments here already explain why this happens, and it seems to boil down to the Windows Stockholm Syndrome. I am constantly hearing from Windows-suffering friends about how there is finally a virus for my Mac, or how they’ve “heard” that Macs are super-expensive style without substance, or there’s no software, or fill-in-the-blank.
    The sign that the tide has turned is that I no longer proselytise or argue, because I know that the upswing is well underway and I don’t need to be an unofficial Apple salesperson in order to save the company. My friends are inquiring about Macs. My friends’ moms are getting Macs. Everyone’s “next computer is a Mac”. Watch for the FUD to really hit the fan.

  8. Let me address this issue. Apple makes crap. I’ve never used a MAC but I know their gear is junk. Don’t ask me how I know. Let’s just say I know and leave it at that. I’ll leave rumor and conjecture to the MAC sheep. What I speak of are facts.

    Windows and WMA player enthusiasts don’t need to belittle or feel threatened by tiny Apple and their 2.5% market share to the point that these upstanding real-world technology users would spread lies. The quality of an Acer computer or RCA digital music player speak for themselves. Apple should be embarrassed to put their I-Pods next to an RCA Pearl on a store shelf.

    You see, I talk to the IT guys at work quite regularly. They have Microsoft certifications and do a lot of research. They know what’s quality and what isn’t. They’re in the trenches every day. You don’t see MACs in the enterprise because supporting their shoddy hardware would be astronomical in cost. Don’t get me started on support costs for MAC’s toy OS either.

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