CNBC’s Erin Burnett: ‘Apple is the shit stock of 2008’

The New York Post’s Page Six reports, “Erin Burnett has a potty mouth. The CNBC hottie reported Wednesday that Apple shares were down, and noted, ‘It was the It Stock of ’07, and it is apparently the s–t stock of 2008.'”

Page Six reports, “CNBC flack Brian Steel later insisted: ‘It was a scripted play on words – not an expletive.’

Full article here.

[Thanks to MacDailyNews Reader “Scarbro” for the heads up.]

Mmm, Erin. She can say whatever she wants. Plus, she’s right, thus far into 2008, at least.

78 Comments

  1. “Mmm, Erin. She can say whatever she wants.”

    Which is exactly want the network wants you to think. That’s why the reporting on CNBC (and its cousins) is so bad.

    Me? I’d rather have an ugly woman that knew what she was talking about.

  2. It’s an election year, every time there is a changing of the guard we hear the word Recession and the stocks take a tumble. Regan to Bush, Bush to Clinton, Clinton to George, George to now. It’s a political maneuver to get elected. Johnson owned the Texas media and now Mitt owns Fox, what do you expect, fair and unbiased reporting? It never existed. Look at those previous times, the stock tanked, people bought it low and sold it for 5-12 times it’s worth in a few years. The stock market is a long term gamble, not a short term paycheck.

  3. Good looking and unfortunately-correct (so far), what’s the problem?

    It’s not a knock on Apple its stock gets played like a fiddle.

    They’re gonna run it up again later in the year and then dump it again for big profit.

  4. I’d rather go long term and play the following:

    1) Assessment as current is correct;
    2) Assessment @ end-2008 will be drastically uncorrect;
    3) Assessment of Erin as current = she’s smart and hot;
    4) Assessment of Erin @ end-2008- = she’ll still be smart and hot;

    Conclusion: DAMMIT!!!

  5. No, she cannot say ‘whatever’.

    People in her position are expected to keep that kind of foul language out of their broadcasts.

    So, is it ok that next round she would say, “oh fuck, Apple is the asshole turd of the market”?

    Where does it end? They need to reprimand her, force her to acknowledge the error, and move on, and never do it again.

  6. @ Ampar

    “If they want to regain some class, then Maria Bartiromo and Erin Burnett should take opposing viewpoints and then settle it by mud wrestling. And there’s still room for Jell-O later.”

    Would that be Jell-O gelatin or Jell-O instant pudding?

  7. AAPL shares may have dropped this last few days but then so have nearly all the World’s shares. Billions have been wiped off company values over the past week alone.
    Apple’s retail performance as a trading company is up which is against the trend in its sector.
    It was just unfortunate that Apple issued a warning for the forthcoming quarter just as stock markets everywhere went into decline.
    Erin is wrong in the long term. In the short term I hope they drop a bit more, then they will be worth buying.

  8. “Jell-O gelatin or Jell-O instant pudding?”

    We may have to try them all and let a qualified panel decide. Including all of the flavors. Fox will have to compete, of course. Let’s see Ainsley Earhardt and Courtney Friel go at it first. We report. You decide.

  9. @ Canuck

    “CNBC is like the USA Today of the business media world.”

    CNBC is on the NY Stock Exchange floor every day. I don’t see Fox Business News or Bloomberg TV around. They can get news out faster than those two.

    Also, CNBC can get access to Warren Buffet and U.S. Treasury Secretary Hank Paulson in the blink of an eye. Major CEOs watch CNBC every day because they rely on the news they report.

    CNBC is more than pretty faces and fancy charts. CNBC is #1.

  10. “Any stock that goes from nearly 200 to 133 in the first 25 days of January 2008 certainly earns the “shit stock” label. This isn’t a good point for us fanboys to argue about.”

    Did I fall asleep and wake up in December?

    No. It’s still JANUARY.

  11. @Leftist Media-

    Oh please. NBC is owned by one of the nation’s largest defense contractors (and world’s largest corporations), GE. They’re hardly unAmerican. Just because you hate the politics of Keith Olbermann and swallow everything said by Bill O’Reilly doesn’t make someone — or some company — a traitor.

  12. “CNBC is on the NY Stock Exchange floor every day. I don’t see Fox Business News or Bloomberg TV around. “

    that is because Fox was doing the wonderful new bit on exorcism the other day!

    seriously, can’t they be sued for false advertising when they put “news” in their name?

  13. Typical media – apparently you can’t have a media presence without trying to drum up some controversy, so when it’s a slow news day, let’s pick a high-profile stock and trash it!

    Fact is that the entire world’s markets have declined heavily this month, particularly in the past week or so. Does that mean Apple’s a bad company, with a poor outlook, and has only succeeded on empty promises and smoke and mirrors like the dot-coms of the late 1990s?

    Nope. It just means that Apple was caught up in the typical profit taking right after a fantastic earnings announcement which occurred right as the market dropped.

    I’d still rather put my money in Apple than Palm, Microsoft, etc.

  14. I have the cup (with an Apple logo on it), and with Erin we just need another girl for “2 girls and a cup”. Apple supplies the s–t. I’ll man the camera. Lights, camera and action!

    CNBC…putting the C-word in NBC.

  15. “Any stock that goes from nearly 200 to 133 in the first 25 days of January 2008 certainly earns the “shit stock” label. “

    Hell, no it’s not – I shorted some just after Christmas. It has *far* exceeded my expectations.

    These market analysts are all idiots – they pretend like they have some idea of what’s going on. If they really did, they’d be making money in the market.

    I figgered the idiot analysts were expecting another iPhone at MacWorld, so I sold some Apple short and watched it slide. I could brag that I’m so smart, but the fact is I took a gamble and got lucky. I could just as easily have lost my ass, and that is the truth of playing with stocks. Stock analysts get paid to make shit up to explain what just happened. They have no idea what’s going to happen tomorrow.

  16. “Any stock that goes from nearly 200 to 133 in the first 25 days of January 2008 certainly earns the “shit stock” label. “

    Hell, no it’s not – I shorted some just after Christmas. It has *far* exceeded my expectations.

    These market analysts are all idiots – they pretend like they have some idea of what’s going on. If they really did, they’d be making money in the market.

    I figgered the idiot analysts were expecting another iPhone at MacWorld, so I sold some Apple short and watched it slide. I could brag that I’m so smart, but the fact is I took a gamble and got lucky. I could just as easily have lost my ass, and that is the truth of playing with stocks. Stock analysts get paid to make shit up to explain what just happened. They have no idea what’s going to happen tomorrow.

    This girl is just decoration.

  17. Sorry, but her comment points out that there are dumdum brunettes as well. Entrusting my trust fund to her incompetent hands is not my idea of a good time. Apple stock? It’s a BUY! MS stock? It’s a SELL!

    So many people focus on the temporal these days with no clue about the long term. More profit for the rest of us.

    (Clue: Biz is only a game, and most of the players are pawns).

    ;-D

  18. I’m astounded at how openly sexist and misogynist the posters here are.

    It’s reprehensible how the lot of you humiliate women.

    How is a woman supposed to feel if she wants to participate in this forum?

    You all are a bunch of jackasses.

  19. Her rival, Maria, has more credibility. But from now on, I’ll happily focus more on just her mouth than any words emanating from it. Turn the sound down and enjoy.

    (They really manipulated Apple’s stock price, but singling it out is still a gross overstatement. Glad I don’t gamble.. on money.)

  20. @Bruce

    It depends on where you put the emphasis in the spoken idiom. If it is on “the” before shit, then it means ‘good’; however if the emphasis is placed on “shit”, then it means ‘bad’. You can also imply levels of ‘good’ or ‘bad’ by lengthening “the” so that it takes even longer to get to the “shit” part. And it’s not really pronounced “the” as in “thee” rather more like “the” rhyming with “duh”. But wait, there’s more! If you raise the pitch of your voice so as to “sing” the “shit” part, it escalates further the higher quality of what you’re assessing. The greater the contrast in pitch, the clearer the intended meaning.

    ~American English language lessons by Maginary .`) – “You’re welcome”

  21. This was Erin just reading from the Teleprompter..
    Jeff Zucker probably sent an email to include it on the program.
    My only real hope…jeff got washed out with the rest of us!
    There is truly a reason that man’s name starts with a ‘z’. Dead last on my list of people to respect!

  22. Mmmm – Erin….good news is something tells me behind the scenes, she’s loadin’ up on AAPL like I am at its recent lows for re-“it” stock status in 2009.

    P.S. Whilst I bypassed most of the “she’s hot, I’d love to…” commentary previous, she’s right; but look at the positives – buy at a somewhat decent price (I previously bought a boat-load of AAPL @ $65 when it was a “$h1t stock” languishing within the turds of NYSE traders taking their Starbucks-inspired craps), flip it after she’s right.

    And most importantly, good and bad, we can watch her on the telly the entire time!

    Goodonya, Erin, you Irish minx, you!

  23. Reply to Charlie:

    I know women who are absolutely terrific in the tech biz and hang out at sites like this. Why there are not more, I don’t know. Genetically there is no difference in technical skills. Culturally of course it is not encouraged in women.

    Note: This isn’t a blog. This is a commentary thread. The subject of the thread is the title of the article featured here at MDN.

    But I have to say that I made a cheap shot at Erin that was with regards to female hair stereotypes. That was a very low blow, and clearly not something rational or fair. So for those who were offended, I apologize.

    On the other hand, let’s face it. This human (getting rid of the politically correct issues) pulled a classic troll move. Erin said something outrageously obnoxious with zero facts to back up her statement. The mere fact that Apple stock was the victim of panic selling, along with everyone else, has zero to do with its prospects next year or next week. Erin deserves a swift kick in the butt, no matter what sex she is. I thoroughly disapprove of people who spread ignorance and FUD. They deserve all the derision they get. They are, whether overtly or inadvertently, manipulating other people’s behavior. That’s very naughty. I don’t care who you are, including the President of the USA. Then add to that her entirely unprofessional verbiage, scripted or not. So a big
    ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />
    to Erin Burnett.
    <<washing her mouth out with soap>>

    :-Derek

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