“Fans of Apple products follow, praise and criticize the company the way they would a local sports team. Part of the build-up is Apple’s knack for keeping secret its direction,” Boudreau reports.
“The suspense ends Tuesday morning when Apple chief executive Steve Jobs takes to the stage at the 24th Macworld Conference & Expo in San Francisco to unveil his company’s latest gadgets and gee-whiz announcements,” Boudreau reports. “‘The real holiday season starts,’ joked Michael Gartenberg, a vice president and research director for Jupiter Research.”
MacDailyNews Take: It’s not a joke, John.
Boudreau continues, “Some 50,000 attendees are expected fill up the Moscone Center – 10,000 more than last year. It’s the greatest PR show on earth as 800 members of the media are on hand to witness the next great small thing from Apple.”
“The buzz among analysts and bloggers is that Apple will offer up an ultra-light laptop – some have dubbed it MacBook Mini – announce a new iTunes movie rental service and commit to Sony’s Blu-ray high-definition video standard for future computers,” Boudreau reports.
“Jobs could prove predictors wrong when he lifts the black blanket from the Cupertino company’s next-generation products. ‘Everything that has been rumored we believe has been built and tested,’ said Richard Doherty, an analyst with the Envisioneering Group. ‘He’s already got too many products. He’ll be the arbiter for what makes it onto the stage with him. I don’t think HP has that luxury. Dell doesn’t have that luxury,'” Boudreau reports.
Boudreau looks at what Jobs might announce next week, including:
• Ultra-light, ultra-thin Mac portable
• MacBook and MacBook Pro upgrades
• iTunes movie rentals
• Apple and Sony team up on Blu-ray
Boudreau reports, “Macworld isn’t the company’s only launchpad for new products. Apple maximizes its ability to garner media buzz by holding product events throughout the year. ‘January is the first shot of the year,’ Gartenberg said. ‘It’s never the last word we hear from Apple.'”
More details in the full article here.