Cringely’s 2008 predictions: Ballmer out, Apple replaces the mouse, licenses Mac OS X, more

Apple Store OnlinePBS’s Robert X. Cringely has made his 2008 predictions. Here are a few:

• Microsoft will indefinitely extend the life of Windows XP, acknowledging the failure of Windows Vista, which will require another generation of hardware (and another $5 billion in R&D) to finally look good three years from now.

• Not only will Bill Gates be retiring from Microsoft in 2008, CEO Steve Ballmer will, too. No word yet on his successor.

• As part of its transition from a PC company to a consumer electronics and content company, Apple will introduce — and trumpet in a huge media show — its replacement for the mouse. Really.

Apple will introduce a subnotebook/tablet computer/media player.

• Along the same lines look for OS X to bifurcate clearly into two lines — Mac OS X and plain OS X (for devices like the iPhone) with Apple licensing (non-Mac) OS X to a few companies, including Sony.

• Here’s one that will totally blow your mind: Apple will build into some Macs support for the Windows API, allowing Mac and Windows apps to run side by side with no need for virtualization software except to run Linux.

Cringely looks at his 2007 predictions’ successes and failures and gives many more 2008 predictions, including one that may be the source of the recent “Apple will drop Akamai for Google” rumor, here.

64 Comments

  1. “• As part of its transition from a PC company to a consumer electronics and content company, Apple will introduce — and trumpet in a huge media show — its replacement for the mouse. Really.”

    They already did at MWSF last year. They call them fingers.

  2. The no-mouse idea could be true if Apple releases a keyboard based on touch technology.

    Solid surface, no keys, and user customizable via a keyboard system preferences panel.

    The keyboard supports what ever language your system is setup for… no need for a separate language keyboard.

    Don’t need a numeric keypad? A select area of the keyboard can be used as either a numeric keypad or a touch pad (goodbye mouse) and you can switch between the two with a touch on a programmed hotspot.

    Oh yeah, I’d buy one.

  3. CrossOver does a pretty good. So, to say, Wingdong XD running on a MAC without virtualization; I don’t find that mind blowing.

    Yet, I love the notion of “Bummer” leaving MacroSloth. Now that would be very wise of them.

  4. Apple loves SONY… well Jobs does. If not, maybe he just wants to keep his enemies close-by?

    Still, to partner this way could be good… EVEN if I can’t imagine this occurring in my wildest dreams.

    Oh my life as a visionary is over.

  5. I just don’t get all the negative predictions for Microsoft, I mean, Apple just figured out the two-button mouse after copying it from Microsoft. Now this Cringely moron thinks Apple can come up with a revolutionary new device? Where in Apple’s past have they done anything game-changing or interesting? Dork.

    And don’t ever put ‘Ballmer’ and ‘retire’ in the same sentence. It makes me and legions of Windows enthusiasts uncomfortable. Microsoft is nothing without Steve Ballmer.

    Your potential. Our passion.™

  6. Most of that is the same (type of) bullshit we hear every year. Difference between writers and designers is, that latter ones have to face the limits of technology in the final product.

    You know, if they didn’t (have to), Jetsons would look sooo “20 years ago”.

    Licensing Mac OS X would only work if 1) Apple would get lot of money per PC+OS X sold, 2) they would have the control of what will be released [CrappyHW+Mac OS X = bad ], and 3) Apple would like to change the engine since they are already firing on all cylinders and revving it like F1 V10 (19k rpm). Apple could speed gain 20% OS market share with licensing, but there’s a huge risk that Mac sales would drop. And it would be hard to end the licensing without going to court.

    Apple’s gonna replace the mouse? Cringely doesn’t say how, just what. Writers vs. designers.

    I would like to see Ballmer dictate every single move that Microsoft makes, ’till he dies. They should also slap a big Microsoft logo on every product they make. As a Mac user, I really like the way things went. OK Windows is crap, but Apple hadn’t bought NeXT, I wouldn’t have a MacBook running Mac OS X. Why the MS logo? So that the rest of the world would learn that MS = crap.

  7. Ballmer will be forced out…it will be just called retirement
    to not give the company any more bad vibes than it already has. How many times can it be said that Apple makes its money on hardware, not software. Apple will NOT licence any form of OS X for any reason. The Windows API might
    be feasable for apps in the server market where virtualization is more important, but not in the consumer market.

  8. There is as much chance of Apple licensing OS X as there is for the release of the new Apple gadget, the “iShit”, a turd that actually plays music, video, audiobooks but stinks to high heaven.

    Oh, wait – Microsoft already beat Apple to the punch on that one.

    he he he
    fm

  9. So much nonsense, in so few words. Do people really get paid for such “wisdom”?

    Ballmer remains one of Microsoft’s largest stockholders – number two, if I’m not mistaken. He’ll leave when he’s good and ready, about the time he realizes his presence hurts his stock’s value.

    The bifurcation of OS X is already a reality. The notion that Apple will license even the stripped OS X to its competitors is fantasy.

    Daniel Eran has already discredited the notion of Windows API support within OS X. Time to move along.

    He’s probably right about XP support. Vista has not been well received. Our agency’s plans to migrate to Vista have been put on indefinite hold.

  10. Hate to say it but the only way Ballmer is out, is if he decides he wants to leave. Fact is, while Vista might be crap, MS sales are at an all time high and they have sold 100 million plus copies of Vista. What that tells shareholders is that Steve is doing ok and that there is a huge potential for increased sales of Vista once SP2 comes out. I’m not a fan at all but to say Ballmer is going to be bumped just sounds like it comes from people who don’t understand economics 101 or basic business principals.

    Besides, we’d miss Steve and his comments!

  11. Steve Jobs hit the nail on the head when he first saw Bill Gates and Steve Ballmer.

    “These guys have no taste”

    and again

    “The only problem with Microsoft is they just have no taste..”

    as I spent two hours cleaning the viril off this XP machine just to be able to get back online to update the virus definitions and repeat.

  12. License Mac OS X? Sure, if OEMs are willing to pay $400 per PC! That would make enough money to justify licensing, and keep clone makers from competing with Macs on price.

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  13. Nooooooooo.
    Just keep Ballmer on board.
    Who’s going to run MSFT (into the ground), if not him?
    He’s got the drive, he’s got the knowledge (errr, lack of), he’s got the vision and he’s got the sense of mission to succeed in this (and only this) effort ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  14. He nailed the Windows API integration into OS X.

    This was the big “Top Secret” stuff Steve was going to show us at a later date – but never did. It is massively complex to do this, and Avie wanted no part of it and split.

    Once Avie T. left, the delays started (in trying to wedge these API’s into OS X – and make them work), and it still is in the works…

    The only thing wrong with Robert’s prediction is the API’s into Leopard are not coming this year, but likely in OS 10.6…

  15. I never knew that Balmer had so much stock!

    MS *is* doomed then if it has to wait for Stevie B. to fire himself.

    On the other hand, if anyone is a poster boy for “dying young” it’s Balmer and he is already 50 or so isn’t he? That’s when the effects of all your bad habits start to show up (or kill you outright).

    It’s pretty safe to say from looking at him that even if he has the highest paid doctor on the planet, he sure doesn’t listen to them. that guy is a heart attack or stroke just waiting to happen. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  16. I’m surprised by how many people here spout out without even reading the article, maybe even MDN.
    Cringely clearly states that Apple will license OSX, NOT Mac OSX.
    Why people are so up in arms about this is beyond me. Would it not be nice to have a simple elegant software solution for devises other than Apple? I’m constantly frustrated by how difficult and clumsy the software installed on many devises are, from set top boxes to automotive features. If Apple can bring better solutions to things we use everyday, I say bring it on.

    On a side note, please replace your mouse Apple. I just got back from an Apple store and that mighty mouse is truly an embarrassment.

  17. I’d like to see  produce a ‘keyboard’ that’s the same size as the current Bluetooth one, but it’s one big touch screen, and the display on it changes depending on what App you are using.

    I really can’t see  producing a ‘touch screen’ Mac, imagine the pain in your arms and wrists if you are permanently holding them out touching a monitor.

  18. Cringely predicts that Mac OS X will NOT be licensed, but the mini-OS X that runs iPhone and iTouch will be licensed to companies like Sony. I can think of a few benefits for doing so and, taken together, they might make it worthwhile:

    – If something like the Playstation ran on OS X, it might increase the level of game development on the Mac.

    – The iPhone is locked into ATT, but other phones running the licensed software in foreign markets could, with favorable terms, make boatloads of money for Apple with little or no extra effort.

    – The availability AppleTV from other vendors or built into TVs would give Apple more leverage in Hollywood via better iTunes sales.

    – All of the software for these products would have to be done on a Mac using Cocoa, right? Anything to pry developers out of the MS box is a good thing.

  19. Apple’s BIG advantage over other consumer electronic companies is Mac OS X! Why would Apple license OS X to Sony?

    This tired rumor comes out every year, and every year it’s put back into the drawer, only to be recycled for some columnist who needs more controversial material and a few column inches.

    They wouldn’t want to come up with something truly predictive, after all.

  20. Most of you are missing the idea of licensing completely!!!

    Allow me to explain:

    OS X and Mac OS X are two different things. Apple does not call Mac OS X just “OS X”. That is all of you and your shorthand, ill-informed writing speaking, not Apple. I will put this another way for those of you who still do not understand: Steve Jobs has never said “The iPhone runs Mac OS X”. That is because it does not run Mac OS X! The iPhone runs “OS X”. Note how there is no “Mac” prefix there. Starting to understand yet?

    “OS X” is a foundation. Mach, BSD, Darwin, Quicktime components, etc.

    “Mac OS X” puts the Mac GUI (Window Server, Finder, Dock, etc.) on top of that foundation.

    “iPhone OS X” puts the iPhone GUI and touch interface on top of that foundation.

    Apple could stand to gain tremendously from licensing “OS X” to consumer electronics companies like Sony who will then build, not computers, but consumer devices like cell phones on the same foundation. However, the difference will be that the interface and GUI on top will be different. Thus, Apple maintains its differential position from the rest of the devices, and also grows its installed base of OS X and, especially, the Quicktime components. Critically, this grows the installed base of devices that are compatible with iTunes content, that otherwise would not have been.

    I have not previously been in the “License the Mac OS!!!” crowd. However, Apple’s recent implementations of “OS X” in the iPhone and iPod touch change things dramatically, I believe. Again, I am not saying that Apple will license “Mac OS X” to PC manufacturers so that the Mac OS X desktop could appear on Sony PCs. No, but I could see 3rd party “OS X” licensing happening, to a pre-determined number of companies, and devices. I don’t see a downside for Apple. Do you?

    –mAc

    PS: Oh yeah… I hope Steve Ballmer stays with Microsoft until he expires. It’s the only way to ensure Microsoft’s complete implosion.

  21. @nobodi

    I think you are right on the money there buddy!
    And, I couldn’t have said it better myself.
    Wait one minute. Ha ha, didn’t I… ahhhhhhh shoot.

    Anyways, matters not. I am anxious to see what Apple brings.

    Apple has not changed that sad single buttoned oval mouse in years. Why? You may have asked? Because, R&D;has gone into detailing a replacement. Apples’ team sees the ‘mouse’ as simply a dead device. When “iJesture” or Apple Touch or whatever they call it… it will be in the form of a keyboard device. Made for positional input, data input, gesture input. One device – wireless wifi enabled. With the worlds eyes on Multi-Touch for the rest of us. Yeah yah, call it a small ass table. But this is one smart ass keyboard that has a multi-personality too. Built-in memory, built-in processor, built-in osx because it’s also our new idevice or sub-notebook.

    You know you want it.

  22. @Jeremy

    I almost died laughing like the mouse when I re-read your comment.

    “that guy is a heart attack or stroke just waiting to happen”,

    thx for the laugh.

    Sadly, though, it could be true – you know,
    Bummer having a Big Mac Attack.

    Oh my gosh… there’s a new Mac Commercial in there somewhere.

  23. Well, in the Embedded field, Linux is just too commonly used.
    It would be a tough fight to compete there. Is the core Darwin bit of MacOS still Open Source? That’s what we are talking about, I think.

    A “touch” keyboard would be a bad idea. Serious typists need a good quality keyboard with curved keys and tactile feedback.
    I wish Apple would aim at supplying most ergonomic, rather than one that looks pretty.

    A Mac is NOT a Windows box. If you want windows, buy windows. Making it Windows compatible would just kill off native Mac software.

    Ballmer? Don’t know, don’t care, doesn’t matter.
    Vista? Slow start, but it’ll get there. Suffers from the feeling that XP is “good enough” for most people. No need to upgrade.

    Tablet/Newton/Super iPhone? Well of course it’s coming. The MacOS Touch operating system is obviously still in it’s infancy. I can’t imagine it being left to do the limited roles it’s currently used in.

  24. Microsoft will have no choice but to “indefinitely” support Windows XP. That’s not a prediction, but an “assumed” fact.

    The Balmer prediction makes sense. If Gates is not there as Chairman, the Microsoft Board will get rid of him at an early opportunity.

  25. I still can’t picture in my head how I would use a program like Adobe Illustrator or Photoshop without the mouse (or a pen). All those presision detalis. Click drag, will drw a box on screen (if you’re drawing a box/square) rubbing out with the eraser tool etc…
    can’t see myself doing that with my fingers.

  26. AppleEasy.com….
    Virus’s and such don’t come pre bundled with windows software (well ok very occasionally something will slip through… (Sony. But that wasn’t strictly a virus.)). Virus’s come from the web, email etc…
    I’m sure it would be possible to run Windows guff purley on OSX and avoid virus;s getting in because the mac would be connected to the net the same as it is now, as a mac. Just use mac Safari not the windows one.

  27. iPhone £249.00 (16GB) + Update + SDK + Movie Rentals + Sing Along

    iPod Shuffle £45.00 (2GB) 4 Colours + RED
    +30
    iPod Card £75.00 (4GB) 4 Colours + RED
    +24
    iPod Nano £99.00 (8GB) 4 Colours + Movie Rentals + Sing Along
    +30
    iPod Nano £129.00 (16GB) 4 Colours + Movie Rentals + Sing Along
    +60
    iPod Touch £189.00 (16GB) + Update + SDK + Movie Rentals + Sing Along
    +60
    iPod Touch £249.00 (32GB) + Update + SDK + Movie Rentals + Sing Along

    AppleTV £189.00 (80GB) + Movie Rentals + Sing Along
    +60
    AppleTV £249.00 (160GB) + Movie Rentals + Sing Along

    iPod Classic £159.00 (80GB) 2 Colours
    +60
    iPod Classic £219.00 (160GB) 2 Colours

    New Firewire 800 Docks for iPods and iPhones

    iTunes with 24 Hour TV/Movie Rentals for iPhone, iPod Nano/Touch and Apple TV+ Enhanced Albums with High Quality Booklet, Lyrics, Videos, Pictures + High Quality DRM Free Music

    New Slim but wider Mac mini 4 + Colours + Red
    New Slim MacBook/MacBook Pro Range 4 Colours + Red

    Enhanced iMac with iSight HD

    New Apple Displays with iSight HD and New Apple Cinema Displays
    New 2.1 and 5.1 Surround Sound Systems

    One more thing…

    New Multi-Touch Aluminium Mouse

  28. 1) In first place: M$ MUST keep Balmer! It’s the best way to insure the end of the plague that M$ represent for our evolution!

    2) Secondly, Apple MUST have a new and worthy MOUSE to come out (like a Logitec’s Revolution, for instance) as M$ menaces to buy up Logitec! Apple must have a valuable and professionnal alternative to offer to M$’s b…t!

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