Apple fans eagerly await Steve Jobs’ Macworld Expo keynote address next Tuesday

Apple Store Online“As one of Silicon Valley’s most innovative companies, Apple has created a virtual industry around making consumers guess what its next move will be,” John Boudreau reports for The Mercury News.

“Fans of Apple products follow, praise and criticize the company the way they would a local sports team. Part of the build-up is Apple’s knack for keeping secret its direction,” Boudreau reports.

“The suspense ends Tuesday morning when Apple chief executive Steve Jobs takes to the stage at the 24th Macworld Conference & Expo in San Francisco to unveil his company’s latest gadgets and gee-whiz announcements,” Boudreau reports. “‘The real holiday season starts,’ joked Michael Gartenberg, a vice president and research director for Jupiter Research.”

MacDailyNews Take: It’s not a joke, John.

Boudreau continues, “Some 50,000 attendees are expected fill up the Moscone Center – 10,000 more than last year. It’s the greatest PR show on earth as 800 members of the media are on hand to witness the next great small thing from Apple.”

“The buzz among analysts and bloggers is that Apple will offer up an ultra-light laptop – some have dubbed it MacBook Mini – announce a new iTunes movie rental service and commit to Sony’s Blu-ray high-definition video standard for future computers,” Boudreau reports.

“Jobs could prove predictors wrong when he lifts the black blanket from the Cupertino company’s next-generation products. ‘Everything that has been rumored we believe has been built and tested,’ said Richard Doherty, an analyst with the Envisioneering Group. ‘He’s already got too many products. He’ll be the arbiter for what makes it onto the stage with him. I don’t think HP has that luxury. Dell doesn’t have that luxury,'” Boudreau reports.

Boudreau looks at what Jobs might announce next week, including:
• Ultra-light, ultra-thin Mac portable
• MacBook and MacBook Pro upgrades
• iTunes movie rentals
• Apple and Sony team up on Blu-ray

Boudreau reports, “Macworld isn’t the company’s only launchpad for new products. Apple maximizes its ability to garner media buzz by holding product events throughout the year. ‘January is the first shot of the year,’ Gartenberg said. ‘It’s never the last word we hear from Apple.'”

More details in the full article here.


  1. @iSteve

    Yes. Would be nice, especially since there are a dozen or so superior other-than-apple-brands out there which, if Apple Care finds out about during a call for support, will get you hung up upon. Or, at the very least an instruction that you will have to call the non-apple manfuacturer to get the answer to your question of why your MacPro keeps crashing when you try to launch FCE. Anyone ever heard of a non-apple brand display causing apple s’ware to crash?

  2. @ZuneTang

    The real question is why don’t you like yourself ZuneTang? Don’t you feel worthy of others love or praise? Or is someone like your Mom or Dad calling you down every day?

    You can break out of the self-loathing cycle if you do something positive. There is help out there for you if you look for it.

    Often the easiest way is just to help someone else out instead. The feelings of pride and accomplishment you get from this will do more for your self-esteem than a thousand pages of nasty comments will. Seriously.

  3. Yes, Zune Tang may get a few newbies with his comments but overall it’s getting old. It was amusing for a while but, as with all things that do nothing new and innovative, it has become tiresome and dull. It’s like a sitcom that was once the ratings leader but has taken a terrible fall in the ratings. Stop beating a dead horse and please put it out of its misery.

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