Apple fans eagerly await Steve Jobs’ Macworld Expo keynote address next Tuesday

Apple Store Online“As one of Silicon Valley’s most innovative companies, Apple has created a virtual industry around making consumers guess what its next move will be,” John Boudreau reports for The Mercury News.

“Fans of Apple products follow, praise and criticize the company the way they would a local sports team. Part of the build-up is Apple’s knack for keeping secret its direction,” Boudreau reports.

“The suspense ends Tuesday morning when Apple chief executive Steve Jobs takes to the stage at the 24th Macworld Conference & Expo in San Francisco to unveil his company’s latest gadgets and gee-whiz announcements,” Boudreau reports. “‘The real holiday season starts,’ joked Michael Gartenberg, a vice president and research director for Jupiter Research.”

MacDailyNews Take: It’s not a joke, John.

Boudreau continues, “Some 50,000 attendees are expected fill up the Moscone Center – 10,000 more than last year. It’s the greatest PR show on earth as 800 members of the media are on hand to witness the next great small thing from Apple.”

“The buzz among analysts and bloggers is that Apple will offer up an ultra-light laptop – some have dubbed it MacBook Mini – announce a new iTunes movie rental service and commit to Sony’s Blu-ray high-definition video standard for future computers,” Boudreau reports.

“Jobs could prove predictors wrong when he lifts the black blanket from the Cupertino company’s next-generation products. ‘Everything that has been rumored we believe has been built and tested,’ said Richard Doherty, an analyst with the Envisioneering Group. ‘He’s already got too many products. He’ll be the arbiter for what makes it onto the stage with him. I don’t think HP has that luxury. Dell doesn’t have that luxury,'” Boudreau reports.

Boudreau looks at what Jobs might announce next week, including:
• Ultra-light, ultra-thin Mac portable
• MacBook and MacBook Pro upgrades
• iTunes movie rentals
• Apple and Sony team up on Blu-ray

Boudreau reports, “Macworld isn’t the company’s only launchpad for new products. Apple maximizes its ability to garner media buzz by holding product events throughout the year. ‘January is the first shot of the year,’ Gartenberg said. ‘It’s never the last word we hear from Apple.'”

More details in the full article here.

39 Comments

  1. I am still waiting patiently for a touch screen iCal appliance that will sync my wife and kids schedule with mine.

    I want it with a 20″ touch screen, airport or bluetooth, and an electronic pencil – all hanging on the wall – with an interface for creating new categories on my G5.

    Course – when not iCal’ing it could play a slideshow from my iPhoto library.

    I sent Apple an email 2 years ago. Alas…no reply.

    But I wait…

    :^)

  2. Developing new products is a hell of a task. Even for one device.
    Having all these possible projects done already would be ONE AMAZING magic trick. So I doubt this is true.

    I got to laugh…
    pls pls mr jobs let it be a MacbookPro…
    or let it be this or that…

    Damn, Steve Jobs is the NEW SANTA CLAUS !

    Oh, I’ve been a very good boy…
    pls pls pls let it be the “iJesture”.
    And I’ll see you in court dressed as a jester.

    Whatever it is. I’ll be happy that it comes from Apple.
    And, like a kid, be gleaming with joy.

    Thx Apple

  3. I am speaking anonomously, Ok, folks, here’s the real deal, nobody leaked the info, that was Steve himself leaking all sorts of nonsense. Easy to do when MicroSoft is going down in flames faster than the space shuttle program. Rumor has it that Mac has grown by leaps and bounds, OSX reportedly in more machines than Vista by at least 25%. That means 125 Million machines and growing rapidly. Apple estimates at this pace by mid 08 you could easily see 250 million OSX users. Rumor also has it that since this tremendous market penetration, Apple will no longer support Windows and will ‘brick’ all versions of Windows and MSOffice currently running on Macs due to what they call ‘malware’ issues infecting Macs through these mediums. There are no plans to offer any types of refunds for the software that was possibly purchased direct from Apple other than an iTunes credit for an amount to be determined later. To appease the lawsuit being filed against Apple, they are going to recall all iphones and replace them with the newer version, certainly music to the ears of everyone who owns the iphone. Apple estimates that the good will generated from this after the cloud clears will spur on another iphone explosion that will lead to another explosion of OSX and estimates it will be in a half a billion machines by end 2008. From that point they feel they will be in a position to begin to launch their Mac servers to large businesses and hosting providers, offering faster and smoother web applications never heretofore seen. Their ads will reflect the death of ‘PCGuy’ holding a funeral and all. This will be the major theme of their ads being launched right after the Expo.

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