“After surveying 90 Apple stores and 18 Best Buy locations over the Thanksgiving weekend, analysts for ThinkEquity Partners LLC concluded that despite a high level of interest in the new iPod Touch among shoppers, the more affordable iPod Nano remains the clear winning at the cash register,” AppleInsider reports.
“‘Our channel checks indicate that of all the iPods, the Touch piqued the most interest from customers,’ analyst Darren Aftahi wrote in a research report to clients this week,” AppleInsider reports. “‘However, our conversations do not lead us to the conclusion that ‘level of interest’ translated into consumer purchases of iPod Touch.'”
“‘Also, a lot of consumers seemed to opt for iPhones over iPod Touch because iPhones facilitate all that iPod can do (and more), but the opposite is not true,’ the analyst further advised clients,” AppleInsider reports. “Based on his checks, Aftahi believes that iPhones are selling well, perhaps well enough to best his 3.2 million quarterly estimate come the close of Apple’s first fiscal quarter of 2008 in late December.”
More in the full article here.
Unsurprisingly, Apple’s product differentiation strategies seem to be working as planned.