How will Apple spend its over $15 billion in cash?

“The cash coffers are overflowing at Apple these days. While Silicon Valley is abuzz over the fact that social-networking startup Facebook is now worth $15 billion on paper, Cupertino-based Apple has at least that much money — $15.4 billion to be exact — in real, spendable cash,” Bryan Gardiner reports for Wired.

Gardiner asks, “With more money on hand than it’s ever had, the question is: What exactly will Apple do with that pile?”

“Apple could use its wad of cash to ensure that iPhone-component makers are keeping up with demand. This is seen as critical for Apple at the moment, especially considering that it’s set to launch the phone in Europe next month. Another potential investment could come in the form of building out the new property Apple purchased last year in Cupertino. Indeed, Jobs has said that the 50-acre parcel of land is to be the home of a new campus housing up to 3,500 of Apple’s employees,” Gardiner reports.

“Less likely is the possibility that Apple might join a Google-led consortium of companies bidding in the upcoming 700-MHz spectrum auction. With the bar set at $4.6 billion just to qualify for the open access ‘C’ block, analysts predict Google will likely want some monetary support from companies that could benefit from a new swath of open spectrum. That includes hardware manufacturers like Apple, whose iPhone and iPod touch might, in future versions, work with an open wireless network,” Gardiner reports.

More in the full article here.

[Thanks to MacDailyNews Reader “Paul” for the heads up.]

79 Comments

  1. “”Less likely is the possibility that Apple might join a Google-led consortium of companies bidding in the upcoming 700-MHz spectrum auct”

    ————————

    Why is this considered a “less likely” possibility?

  2. They should spend just a tiny bit and buy Wacom or Logitech. One thing Apple has never done right *ever* is peripherals like mice. Besides, they are getting into tablets anyway. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. The only thing missing in the current product line is a game console to fully capture the consumer all-in-one media experience. Apple with Apple TV and content provider Disney/pixar could form a mighty joint venture. Not sure what they are waiting for …

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