“Overall the week [in U.S. network TV] belonged to Fox, which scored big with its coverage of the Boston Red Sox vs. Colorado Rockies. All four games of the Red Sox sweep landed in the top 15, with the Game 4 audience totaling nearly 21 million viewers, according to Nielsen Media Research,” The Associated Press reports.
“NBC didn’t have such a good week, particularly without its usual Sunday night football. It averaged about half of Fox’s viewers, to claim a puny fourth-place showing among the networks,” AP reports. “NBC’s new reality series ‘Phenomenon’ ranked a not-so-phenomenal 45th place.”
“Once deemed a budding hit with a debut audience of 13.9 million viewers, ‘Bionic Women’ in its fifth airing sank to 7.81 million. ‘Chuck,’ another NBC freshman, had only 7.22 million — with the network’s other two fall entries, ‘Life’ and ‘Journeyman,’ logging even smaller viewerships,” AP reports. “And NBC’s ‘Friday Night Lights’ had fewer viewers (5.81 million) than three editions of ‘Destilando Amor,’ a weeknight telenovela on the Spanish-language Univision.”
“For the week in prime time, Fox won with an average of 13.78 million viewers (8.6 rating, 14 household share), followed by ABC with 11.19 million (7.4 rating, 12 share) and, close behind, CBS with 11.17 million (7.2 rating, 12 share). NBC was far back with 7.00 million (4.4 rating, 7 share),” AP reports.
Full article here.
Perhaps NBC President and CEO Jeff Zucker ought to pay some attention to his day job? With NBC’s performance lodged firmly in the crapper, it’s no wonder that Zucker greedily lusts for undeserved iPod hardware royalties from Apple. How’s he going to get them by dangling content that nobody’s watching?