Zucker’s NBC places distant 4th in U.S. network ratings

“Overall the week [in U.S. network TV] belonged to Fox, which scored big with its coverage of the Boston Red Sox vs. Colorado Rockies. All four games of the Red Sox sweep landed in the top 15, with the Game 4 audience totaling nearly 21 million viewers, according to Nielsen Media Research,” The Associated Press reports.

“NBC didn’t have such a good week, particularly without its usual Sunday night football. It averaged about half of Fox’s viewers, to claim a puny fourth-place showing among the networks,” AP reports. “NBC’s new reality series ‘Phenomenon’ ranked a not-so-phenomenal 45th place.”

“Once deemed a budding hit with a debut audience of 13.9 million viewers, ‘Bionic Women’ in its fifth airing sank to 7.81 million. ‘Chuck,’ another NBC freshman, had only 7.22 million — with the network’s other two fall entries, ‘Life’ and ‘Journeyman,’ logging even smaller viewerships,” AP reports. “And NBC’s ‘Friday Night Lights’ had fewer viewers (5.81 million) than three editions of ‘Destilando Amor,’ a weeknight telenovela on the Spanish-language Univision.”

“For the week in prime time, Fox won with an average of 13.78 million viewers (8.6 rating, 14 household share), followed by ABC with 11.19 million (7.4 rating, 12 share) and, close behind, CBS with 11.17 million (7.2 rating, 12 share). NBC was far back with 7.00 million (4.4 rating, 7 share),” AP reports.

Full article here.

Perhaps NBC President and CEO Jeff Zucker ought to pay some attention to his day job? With NBC’s performance lodged firmly in the crapper, it’s no wonder that Zucker greedily lusts for undeserved iPod hardware royalties from Apple. How’s he going to get them by dangling content that nobody’s watching?

50 Comments

  1. ChrisM,

    “Oh man, so now we have to endure NBC stories completely unrelated to Apple…” blah, blah, blah.

    Might I suggest that you simply don’t click the headline? Then you won’t have to “endure” anything.

  2. So, Apple invents a functioning marketplace out of nothing and hands NBC all this revenue for which they need to do essentially nothing, with a lot of immediate growth and limitless potential for future expansion, and the boneheads demand a cut of Apple’s hardware sales?!

    I’ll keep watching Conan, but NBC can go fsck themselves.

  3. @ igads

    “Wouldn’t it be funny if Apple bought GE, got all their content, and then fired him. That would be some funny $hit.”

    Though it would be funny, Apple wouldn’t be able to touch GE and it’s vast wealth. Granted, GE is broken off into several divisions, not quite sure what division NBC falls in. NBC not having good ratings isn’t hurting GE at all. GE Capital and Energy is typically what helps or hurts GE. I do have to say Jack Welch is as much the man as Steve Jobs is.

  4. ChrisM: “Talk about one of the things thats wrong with America today…. everyone seems to think thier opponents need to be cast as demons.”

    I quite agree, but when people actually believe demons and devils exist they of course tend to look for them. And, because they cannot find them in supernatural form, they look for them in human form. It’s not pleasant to live amongst such superstitious nonsense.

  5. Look what NBC has done to the Law & Order franchise. CI is now on USA when it was anchoring the Sunday night spot. The original was moved from it’s long time Wednesday spot to Fridays and when it dropped in ratings they moved it to Sundays. Plus it won’t even hit the air until after the football season. SVU is the only one they haven’t messed with but the ratings are still off.
    They also killed off Crossing Jordan after moving it from Sundays to Wednesdays.

    They seem to want to fail. They have a good thing going and then shuffle it up and wonder why things are going South.

    NBC used to be the best network on the air but if people can’t find the shows they want to watch then the best very quickly becomes the worst.

  6. Apple helped turn relatively unknown NBC shows into hits by giving potential viewers exposure to the shows on iTunes Store. Now, NBC’s online initiatives don’t work that way at all. Now, the show must first become a hit “on the air” before potential online viewers go out of their way to find them online on obscure web locations. In other words, the online presentation serves no useful purpose for making a show more popular.

  7. Overall the week [in U.S. network TV] belonged to Fox, which scored big with its coverage of the Boston Red Sox vs. Colorado Rockies.

    Which again proves that the only things worth watching on network TV are sports and news. Honorable mention goes to a local PBS affiliate that runs the weather radar in the afternoons…

    What happened to the writers of 20 years ago that made TV worth watching?

  8. There’s NOTHING worth watching on NBC. They are the worst network imaginable. As long as they keep airing shit like The Biggest Loser and that horrible Howie Mandel game show and the washed-down The Office, I say fsck him.

    Zucker is a greedy ass whose actions will catch up him.

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