“Last week a NPR radio show spotlighted the expansion of new media headed to the Internet rather than just the TV, and in some cases forgoing the TV altogether. The show was noteworthy for Apple watchers because the Cupertino company’s AppleTV device was brought up in the discussion several times,” Anthony Frausto-Robledo reports for Architosh.
“In fact the discussion, led by NPR On Point show host Tom Ashbrook, seemed to strongly suggest that Apple’s strategy for leading all media to the big screen TV in the living room — via the AppleTV device — was a solid play,” Frausto-Robledo reports. “Show guest Mark Kvamme, a partner at Sequoia Capital, a leading VC firm in Silicon Valley… remarked on the show: ‘I had my son install an AppleTV, which kind of links YouTube videos, my music, my family photos onto my big screen in my living room — and I would have said before that this is going to be a different environment — but I gotta tell you that when it is all integrated together it is an amazing experience. So I think it’s going to be really hard for folks to say this is an online situation or computer situation, this is on my television, this is on my radio — whatever it happens to be.'”
Frausto-Robledo reports, “The question for Apple right now is whether or not the AppleTV is going to be a successful device in merging all these media together and bringing it to the big screen TV. Or is the AppleTV really an iFlop as a recent Forbes article suggested?”
Full article here.