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Apple could sell more Apple TVs if they streamed Steve Jobs’ keynotes live
Wednesday, September 05, 2007 - 09:08 PM EDT

By SteveJack

Besides all of the obvious stuff (increased quality, larger content library, ability to buy directly, etc.), Apple could sell more Apple TVs if they simply streamed Steve Jobs' keynote presentations from Macworld Expo, WWDC, and the special events throughout the year LIVE — exclusively for Apple TV owners.

Just as they now stream movie trailers on-demand to Apple TVs, Apple should stream live Apple events to those with Apple TVs.

It's possible. Just set up the necessary bandwidth with Akamai and add an "Apple Events" button to the menu. The cost of streaming a few events each year only to Apple TV owners should be easily exceeded by increased Apple TV sales. I'm not saying this will sell millions upon millions of additional units, but it would sell some Apple TVs. If nothing else, it would be a nice perk for the Apple faithful.

The only way to see these events as they happen is to go there in person (either by paying admission to the events that are open to the public or by getting invited as a member of the media) or — imagine it — by owning an Apple TV.

Based on the interest that exists for viewing Jobs' presentations, adding that feature alone would sell more Apple TVs, set a precedent, and also allow Apple to test delivery of live content. (Of course, Apple TV owners would also be able to watch the keynotes after the fact; streamed at their convenience like the movie trailers.)

Oh, sure, there might be a technical glitch during a keynote, but Apple and Jobs are very prepared and usually handle them well when they arise. They're rare and they'd get reported anyway, so I don't see that as much of an issue.

If you don't own an Apple TV, would having access to live Steve Jobs keynotes increase the likelihood that you'd buy one?

If you already own an Apple TV, wouldn't you like to have such a capability?

SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.

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Sep 05, 07 - 09:31 pm Comment from: Franklp

Brilliant.

I was just thinking today that Apple presentations are some of the best entertainment available.

Sep 05, 07 - 09:37 pm Comment from: greatcaffeine

Hell, I'd buy one if they could do that.

Sep 05, 07 - 09:48 pm Comment from: stenar

Most people are at work (away from their AppleTVs) when the keynotes are happening. Even if I was at home, I wouldn't buy one for this purpose.

Sep 05, 07 - 10:00 pm Comment from: Charles

They could probably get $4.99 on the iTunes store for one. It's far better than any NBC show.

Sep 05, 07 - 10:03 pm Comment from: auslander

Great idea! I've got mine. Steve?

Sep 05, 07 - 10:04 pm Comment from: milney

or another option would be for them to upload a keynote podcast when they upload the qt stream.

Sep 05, 07 - 10:09 pm Comment from: MadMac

Yeah, but did it ever occur to you that not a majority of the people who want to own an tv care about a Steve Jobs presentation?

I do. You do. But we are weird!

Sep 05, 07 - 10:14 pm Comment from: drmacnut

With all respect, Steve, I disagree that sales figures would rise appreciably if Apple keynote speeches were streamed to the AppleTV. The audience is quite small, especially considering the time of broadcast vs. the average work day of 9-5 for most people.

I think, however, that the single biggest thing Apple could do to sell more AppleTVs would be TO ADVERTISE IT for goodness sake! Why do we not see ads for it on tele? The only thing I can think of is that Apple is testing out a set of technologies this way in order to build those technologies into future products*.

*like, for instance, having iPods relatively recently be able to "back-sync" purchased music from the iPod to the main iTunes library on the computer. This was a great way to work out and troubleshoot how to back-sync purchased music for the new Wi-Fi version of the iTunes (Mobile) Store.

Sep 05, 07 - 10:24 pm Comment from: Mitch

That's a cool idea.

Sep 05, 07 - 10:41 pm Comment from: Goople

Apple TV is only a test for what will surely be a future real TV produc line from Apple....probably in 2-3 years. before then Apple will have commissioned a few "iTunes" original TV shows and movies. Content distributors like NBC better beware.

Sep 05, 07 - 10:45 pm Comment from: Chris G

I think that would be a phenomenal idea! I would love to be able to get in on Apple events in real time. C'mon Steve, throws us fanboys a bottle of kool-aid here!

Sep 05, 07 - 10:51 pm Comment from: ken1w

Great idea. The Steve Jobs presentations plus other AppleTV only programming.

Sep 05, 07 - 11:09 pm Comment from: CandTs new iMac

I'd buy in a heart beat if this was the case.

As it is I think AppleTV version 2.0 is the one I'm still waiting for.

Sep 05, 07 - 11:33 pm Comment from: Ronin

You gotta be kidding me. I shudder to think that watching Jobs talk could influence someone to drop a couple of hundred bucks on a device. If the device does what you need - great, buy it. But watching one of the worlds uber-geeks speak shouldn't have anything to do with it.

Sep 06, 07 - 12:02 am Comment from: buffalo

Wrong. The best way to sell more Apple TVs is to cut the price by a third.

Sep 06, 07 - 01:21 am Comment from: TheConfuzed1

This, plus DVR, for those of us who can't watch live. smile

Also, my Comcast DVR sucks ass.

Sep 06, 07 - 03:27 am Comment from: nick

id buy one as well for sure!!!!

Sep 06, 07 - 07:18 am Comment from: MacFan

The AppleTV is a dud. Sorry, but it is. There are better, less expensive media players out there. Apple needs to put FUNCTIONALITY into the damn thing. Put in a real tuner. Increase quality to 1080i (if not P). Create ability to network multiple ones with families (i.e., multiple viewers) in mind. Allow it to record tv. And bring back HAVI - man would that pipe dream be nice. I want to buy a networkable media player, but Apple's fall's very far short of anythng that should have the Apple logo on it.

Sep 06, 07 - 09:14 am Comment from: Bill

This is just stupid.

Steves presentations are cool, but not of any interest to the masses, only geeks like us.

Sep 06, 07 - 09:46 am Comment from: Keynotes as Podcast

The best way to distribute the keynotes is NOT streaming it... it would be better to release them as downloadable podcasts... they did it for the iPhone launch.

Even if they charged a small fee... say $1.99 - same as a TV episode, lots of people would buy them


Magic Word: fact wink

Sep 06, 07 - 11:11 am Comment from: Step

I'm not sure I'd buy one solely based on that addition, but there's a good chance of it. Since I'm interested anyways, streaming keynotes might be enough to help put me over the edge - it'd certainly be a big perk, and I imagine it would close some extra sales on pure psychological value.

Sep 06, 07 - 01:35 pm Comment from: Switcher '05

i would LOVE this! great idea

Sep 06, 07 - 03:05 pm Comment from: Ryan

Interesting idea... although I'm not sure even the "large" size QuickTime stream would look very good on an HDTV.

This reminds me of the time I somehow managed to get myself into a local satellite downlink showing of a Macworld keynote here in Denver. Apple was showing it in a conference room at a hotel here, and I somehow found out and went (it must have been either free or really cheap). I felt kind of out of place (I think I was maybe 19 at the time) but it was fun. It was the keynote where they introduced the first iBooks with built-in AirPort.

Sep 06, 07 - 04:40 pm Comment from: specses

I agree with some of those who have posted. Before getting SteveNotes streamed to an Apple TV, I would much rather have features like an HDTV-compliant DVR and full 1080p capabilities. Then again, I run Ubuntu Linux as my primary OS. So what do I know...?

Sep 07, 07 - 09:44 am Comment from: Odyssey67

Re: SteveJack's idea of streaming Jobs' keynotes; that's nifty for the Macolytes, of no value for anyone else. It should be trivial to do, so there's no reason for Apple not to include the feature, but it won't affect sales appreciably. Maybe you'll see some movement if they use the technology to allow other streamed stuff to be shown. For example, NASA has a streamed QT channel - cool to watch full coverage of shuttle launches - and I'm sure there's hundreds of others out there that would together make up a viable niche. But just for Steve? Nah.

MacFan, specses, and TheConfuzed1 all have the right idea. To make AppleTV worth a damn, to any but the most hardcore, it has to have a tuner, a DVR, and the ability to buy directly from the iTunes Store (hell, if a fucking iPod can do it, the AppleTV not having the same capability is just plain stupid). I'd also throw in a DVD player too, just to keep the everyone's old collection from being totally useless (and yes, IMO AppleTV should be aimed at becoming the only home video machine you'll ever need). Besides, if Apple is going to focus on HD content in the future (as they should), such an easy-to-add ability wouldn't even affect future iTS sales at all.
cool smile

Feb 25, 08 - 08:35 am Comment from: auren

In a heartbeat !!!!

Mar 27, 08 - 03:14 am Comment from: Josh Gulick

I found a DVD to Apple TV Converter, so it is not dead yet. But soon maybe... it doesn't seem like product that will last.

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