SRS Labs Releases iWOW 2 Plug-In for iTunes on the Mac

SRS Labs, Inc., a provider of surround sound, audio enhancement and voice technologies, has announced the release of iWOW 2, the latest version of the popular and award-winning iTunes plug-in for Macintosh computers.

iWOW 2 uses several patented audio enhancement technologies from SRS Labs to provide full, 3D audio over desktop and laptop computers as well as external speakers and headphones. iWOW 2 promises to bring Mac users a richer, more powerful and brilliant audio experience when listening to music, videos or podcasts and also provides new preset options and offers listeners the ability to listen and enjoy movies and videos on iTunes in surround sound over headphones.

With iWOW 2 users are now given the ability to create and save presets for specific songs, videos and podcasts. An ‘Auto-preset’ option, also new to iWOW 2, automatically chooses the best iWOW preset based on the information in the music or video. Additional presets were created specifically for podcasts, techno and acoustic music plus there are three new playback settings for videos. With iWOW 2 users can easily customize their audio experience for different types of content.

Another new feature is iWOW 2’s Movie Mode, which offers users a unique way to enjoy movies and videos in iTunes. With virtual surround sound over headphones, users can enjoy a home theater-like experience from their videos on the go or at home.

The incorporation of several SRS audio enhancement technologies allows iWOW 2 users more control and flexibility over the audio content in iTunes. For instance, the addition of SRS Headphone 360 creates amazing virtual surround sound over headphones for videos and movies. SRS WOW HD improves the audio performance of compressed and uncompressed audio by expanding the size of the audio image in the horizontal and vertical sound field and creating a deep, rich bass response. SRS 3D creates a three-dimensional stereo enhancement for mono or stereo content while SRS 3D Center Control uses a virtual “zoom” lens to dynamically extracts and position the dialog in the foreground or background of the audio mix. SRS TruBass maximizes bass response as SRS FOCUS optimizes speaker output to compensate and reposition instrument placement. SRS Definition delivers a more lively and brilliant sound by highlighting the high frequency details and restoring data originally present in the audio source but was lost during the audio compression process.

“SRS Labs is dedicated to introducing complete, customizable audio solutions to strengthen Mac users’ multimedia experience,” said Tom Yuen, Chairman and CEO, SRS Labs, in the press release. “As the popularity of Mac’s as entertainment devices increases, so does the demand for enhanced audio to ensure the best experience. With iWOW 2, music and video can be experienced with superior audio that complements the visual experience.”

System requirements for iWOW 2 are any Macintosh running OS X 10.2 or better with iTunes 6 or better. The plug-in is available for download directly from SRS Labs at http://www.srslabs.com/iwow

The plug-in sells for an introductory price of US$19.99 after a brief trial period. Users who have previously purchased iWOW 1 can try the new version and upgrade for $11.99.

15 Comments

  1. iWow 1 rocks. It’s more than worth the money if you’re using laptop speakers, iMac speakers or small desk speakers. If you’re streaming to a good sound system, though, I find that iWow just gets in the way.

  2. Firstly, I agree w/ Shogun that this is a small speaker solution. It’s simply not needed for running sound through a good stereo system, and does seem to muddy the down-stream signal.

    That said, iWow sounds good on the lap top. So does another EQ sound shaper called “Volume Logic” from Plantronics.
    http://www.volumelogic.com/index.asp?content=VL_download_iTunesMac

    Both offer free demos. Both cost 19.95.

    iWow sounds demonstrably better than Volume Logic to my ears. Now here’s the crazy part; the best sound is had by using both together!

    Go figure the subtle nuances of psycho-acoustic sound perception . . .

    ( ( ( (^_^) ) ) )

    nJoy.

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