Apple Mac can take over businesses from the inside out

Roger Ehrenberg, writing for SeekingAlpha, challenges conventional thinking about Apple’s prospects in the enterprise and assesses the Mac’s threat to PC-based platforms over time as being “increasingly acute.”

“I know from my own experience in my company how this transformation takes place,” Ehrenberg writes.

“We started out being a Dell/Intel/Windows XP Professional-based shop. Then our developers needed better machines, several of whom had Macs at home, and requested hi-test Mac machines for development. They loved them. Told everyone. Then anybody doing graphics/visualization wanted a Mac. Then anybody in a client-facing role who did presentations, online demos, etc. wanted one. Now pretty much everybody has one. It has become ‘the’ supported platform in my company. And it happened in a stealthy, inside-out way, where a core of passionate Mac users got the ball rolling, showed others how awesome it was after which people were beating a path to my desk asking for one,” Ehrenberg writes.

“So change can happen quickly within SMEs. Yeah, we’re not talking about Deutsche Bank going Mac tomorrow, but as the PC user experience degrades and/or requires new hardware, and as more and more grass-roots Mac users begin speaking up, some change – material change – will invariably take place,” Ehrenberg writes.

MacDailyNews Take: We might not be talking about Deutsche Bank, but we could just as well be talking Japan’s Aozora Bank, which last year dumped 2,300 Windows PCs for Apple Macs. (See also: Boom! Largest automobile processing company in North America dumps Windows PCs for Apple Macs – July 16, 2007 and Wilkes University to dump all Windows PCs, replace with Apple Macs – February 22, 2007)

Ehrenberg continues, “I saw this movie with the Blackberry phone. Early adopters were supported by IT in a one-off, kluge way, told others how awesome the device was, a wall of demand was created, and finally the Wall Street firms caved and properly supported the device on an enterprise-wide basis. The same thing can happen with the Mac. And don’t tell me that change can’t happen and that Apple is out of the enterprise game. Because it can. And because it’s not. Really.”

Full article here.

[Thanks to MacDailyNews Reader “Patrice” for the heads up.]

MacDailyNews Note: The recipe produces the same delicious results for iPhone, too.


  1. Exactly right. Just keep building more Apple stores, keep the Mac/iPod/iPhone hip with the university crowd and keep buying/creating more “gotta-have” software like Final Cut.
    When will they start selling iPhones at Target, Best Buy, etc.? (Hey, they even sell iPods at Walmart don’t they?)

  2. I switched to Macs way back in 1996. I’m a trainer and consultant in project planning, delivering up to 40 to 50 presentations a year to businesses all over the world. When people saw my PowerBook and found out it was a Mac there was mostly mild curiosity ( who is this oddball?) mixed with a lot of skepticism.

    And then along came OS X and the new generation PowerBooks with the aluminum case form factor. I noticed a subtle but definite shift in attitudes. Gone was the derision, the jokes, the skepticism. The level of outright interest and curiosity shifted dramatically.

    And then I got my MacBook Pro! The capability to easily switch from OS X to Windows XP makes jaws drop. The curiosity has changed dramatically over the last year or so to out and out envy!

    God it feels good to be vindicated after all these years.

  3. I went into a river outfitters store on the Buffulo River in a pretty remote part Arkansas over the weekend. The first thing I noticed was a 24″ iMac on his counter that he was using for his cabin rental resevations. He even had DSL.

  4. I sent this article to the IT guys where I work. I could hear them laughing and they’re two floors above me! What a joke. MACs in the enterprise. The day that happens is the day cops get off O.J. Simpson’s back. Leave O.J. alone—he’s innocent! Again!

    Look, if you want to see the funny movie of a monkey peeing on himself that your buddy e-mailed you—you need Windows and the ability to play the glorious WMV format. If you need to make a “Your mother doesn’t work here. Clean up after yourselves” sign for the break room you need Microsoft Word. PowerPoint will do in a pinch. You still have to use the beautiful Arial typeface in either case. None of the above important business tasks can be accomplished on a MAC. I don’t think anything can be done on a MAC, nor does anyone else. Losers.

    Your potential. Our passion.™

  5. ZT, that was brilliant … up to the sentence starting with “I don’t think anything …” … That, and the word following, was not funny.
    The first sentence was hugely amusing! A couple of years ago I worked in an IT department at a large contractor shop. My supervisor was an agnostic, but his manager and the supervisor of the senior sys admins were both pro-Apple and even used Mc laptops at work. Their own, brought in from home. The IT department “wouldn’t support them” and wouldn’t let non-managers even try. “I need a Unix terminal!” “So we’ll get you a Sun box.” OK, it wasn’t a BAD Sun box … but … SERIOUSLY!

    The company’s web site and external email system also ran on IE, and only on IE (for Windows). Then there was all the regular carping about “server’s been hacked … again”. DUH!

    DLMeyer – the Voice of G.L.Horton’s Stage Page Pod-Cast

  6. Sitting in Halifax airport eating a sandwich from Tim Horton’s. Three computer users sitting there working away on their laptops – all three of them were aluminum cases with illuminated Apple logos.
    In coffee shops everywhere, business travellers are using Apple ever more frequently. Yes Apple laptops are more readily identified and noticed in comparison to Sony Vaio, HP, Dell and other such Windows thingies.. but the proportion is ever increasing in real terms.
    The magic word is “ever”

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