Nokia previews blatant Apple iPhone knock-off (with video)

Alongside the introduction of Ovi, the portal for Nokia’s Internet services and would-be “iTunes killer” (good luck with that), Nokia today unveiled four new mobile devices designed for entertainment, music and games. The devices range in price from 225 to 560 EUR and are expected to begin shipping later this year.

Also presented during Nokia’s GoPlay event was “a glimpse into the future of Nokia interface design… due out next year,” Thomas Ricker reports for Engadget. Anssi Vanjoki, Nokia’s Executive VP & General Manager of Multimedia, was asked about the stunning similarity to Apple’s iPhone. Vanjoki said, “If there is something good in the world then we copy with pride.”

Mobile user interface design by, ahem, “Nokia:”
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[Thanks to MacDailyNews Reader “Sunlokyee” for the heads up.]

Nokia reinvents the phone with Apple’s iPhone!

It doesn’t get much more blatant than this one; cheap Chinese knock-off outfits included. Nokia has just clearly and unequivocally branded themselves as derivative losers. That would seem like a losing branding strategy, but it’s worked quite well for Microsoft in the past. Lately, not so much.

With this video, if actually from Nokia*, whatever respect we had for Nokia has gone “poof!” Dragged off the Dock forever. Dumped in the Trash and securely emptied.

It’s tIme to start vigorously defending those 200+ iPhone-related patents, Apple.

Apple should tell Nokia to “GoPlayInTraffic.”

*We’re currently slogging through hours of really bad accents to find out if this video is actually from Nokia via the company’s “GoPlay” site here.

54 Comments

  1. At least make the outside look a little different…Nokia…do you have any class at all? Seems you just took apart the iPhone and copied each little part note for note. Do you have any pride at all?
    Billions of dollars, and you just copy it?
    Never thought I would say it, but the Zune has at least a little image of its own compared to this!!

  2. So I guess Apple will actually have to do something to differentiate the iPhone? The UI (basically the iPhone’s only feature) is too easy to duplicate.

    So, how about unlocking the potential of the OS X that’s under the hood.

    Otherwise, my guess is the Nokia’s and others to copy the “style” of the iPhone will be offering much more substance as well.

  3. It’s a big market. At this moment Apple is the main player with this interface.

    The secret will be seeing how much more the design will advance with V2 and whether Apple will introduce other models (like they did with the iPod)…

    Apple has a head start as they did with the PC GUI, let’s see if they can hold it this time.

  4. In the same page you can read this:

    This was done with a REAL Nokia N95, using a Nokia SU-W8 Bluetooth Keyboard and was filmed by a Nokia N93. It was of course, done as crudely as possible (No video effects, no pre planning, no post editing, no fake nokLa, no preloaded video) just with an out of shot wireless keyboard that controls the phone.

    For more details, click the link on this video’s description. The same video description that’s been there since this was uploaded telling explicitly this video is a spoof.

  5. Trouble for Nokia is they are just a mobile phone maker. No wider ecosystem, no OS, just Symbian and anything else they can knock up, and of course, no innovation.

    But they must take ‘pride’ on being able to copy at least as fast as the Chinese do..

  6. 560 Euros is $765 US. It will be interesting to see what the carriers will be willing to subsidize.

    By the time Nokia’s phone line hits the market, won’t iPhones be even cheaper?

    MDN MW: coming… not even a wet dream!

  7. Hmm, my first thought was, I wonder how many of Apple’s patents have been violated for this.

    Then MDN beats me to the punch, “It’s tIme to start vigorously defending those 200+ iPhone-related patents, Apple.”

    With crap like this, the iPhone hackers will have Apple’s legal department protecting much bigger things than people figuring out how to get a phone working on a decent wireless network.

  8. Back in january Steve Jobs said that the iPhone was years ahead of the competitors and predicted they would soon try to copy it because they had no better ideas….
    Yay, who said that wasn’t true and mobile phone companies were doing well and being innovative????

  9. Touch screen is nothing new. It existed before the iPhone. What Apple patented is the multi-touch screen.

    I can only see this as some competition with the iPhone and hopefully a price war which would make the iPhone price go down and the choice of other carriers.

  10. “i bet you can use this nokia phone with verizon, unlike att’s monopolistic agreement to make it the only official carrier for the iphone”
    I could have sworn it was – and is – Apple who is insisting on a single carrier per market, or per model per market. I understand why more than a few people hate AT&T, but they were the first to agree to Apple’s terms – though not the first to be asked.

    Dave

  11. ..not sure but isn’t that about the same thing Richard and Dominic just tried to do but took a run through the woods instead. When you run people in helicopters start chasing you but if you’re boldly cavalier about it then no one’s really sure how far over the line you stepped so they wonder ..so Nokia is just standing there staring down at the pit bull knowing that if they start running they’re going to lose some of their ass ..I think, what the f*k do I know ..the knock-offs just seem such a slimey thing to do …slimey and dirty …makes me want to look away ..but I can’t. I have to look at the slime.

  12. Per Gizmodo, Nokia says its demo was strictly for the interface, and the hardware is fake.
    http://gizmodo.com/gadgets/vaporware/nokias-future-iphone-killing-concept-like-a-fake-vaporous-picasso-294730.php

    from the tech site: “Nokia presented some cool cells today and also slipped this concept video of a future iPhone-clone. Nokia has confirmed that this demo is strictly for the UI, not the device: the hardware is not real and the LCD’s images are overlaid. Yes, it’s not even a working prototype, as you will see after the jump.”

  13. Differentiation? I’d be willing to bet that that Nokia demo was a real bear to develop, and that developing the individual component services on a Symbian phone will likewise be a real exercise.

    Apple’s using the Cocoa environment, with a UI kit simple enough to use that people have already managed to figure out for themselves, without documentation, how to develop against it.

    If this Nokia is coming out next year, imagine the distance Apple can put between itself and it with the powerful tools used to develop iPhone apps.

    Imagine also how active a third party development community each phone would have were Apple to officially open the iPhone APIs – there’d be a hundred small shops delivering iPhone customizations for every one shop shipping Nokia customizations, just by virtue of the ease of developing iPhone apps.

  14. I wonder what One Guy from Finland thinks? Seriously, I think Apple, Google, VW, and Nokia should collaborate and conquer the world.

    On an off topic, but none-the-less topical subject, at this point I am a little pissed. Apple voted for OOXML. Shame on Apple. At least IBM voted with principle.

  15. Wow. With all the current features on the N95 on this machine. I don’t think V2 of iPhone will even come close to it. Looks like a winner here for N95. I love my iPhone, but I’m dumping it if this new Nokia really comes out next year with that huge screen and all the bells and whistles Nokias are known for. Very nice.

  16. APPLE Needs This… the iPhone is incomplete: no MMS, Video Recording, GPS, Built in IM, Video IM … I hope companies like Nokia succeeds which will force APPLE to push even further… competition like this is good for all of us.

  17. Looks like an iClone to me, the knockoff from China, except the iClone works ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    I never did care for Noka. Prepare for the interface patent wars. Apple has plenty of cash and lots of staff lawyers on crack to defend their design.

  18. The new Nokia will only play WMA files

    From thei press release

    Tracks are typically delivered in high quality 192Kbps audio in Windows Media Audio (WMA) format. You can easily transfer your purchased songs to your Nokia device using Windows Media Player or with the new Nokia Music PC client available later this year. The Nokia Music PC client enables reverse synchronization of playlists, ripping from a CD to your device and PC simultaneously, as well as auto-synchronization of your purchased music and direct access to the Nokia Music Store.

  19. This is truly sad on Nokia’s part. I can’t believe they revert to such lame copying tactics….that too without any originality to it. Sadly, most of the people out there wouldn’t care for that aspect.

    In reality Apple has not patented the touch screen, nor the device enclosure…what they did patent however, was the multi-touch interface and it’s various finger gestures. In that aspect, even if Nokia slightly tries to pull something off….they will get their ass sewed beyond imagination, becuase Apple has some deep pockets and lawyers who are in a sense bloodhounds.

    Moreover, this garbage phone runs Symbian….since when the hell was Symbian even half decent on a Phone after 1999?. I hate to say this, but even Windows Mobile 6 is better, by ages. OS X on the iPhone will destroy anything that Symbian can do….in a lot easier methods as well.

    Meh, Nokia has just reverted to sad tactics really…

  20. Elegant, simple – those the things that Nokia has been delivering. Total shit is more like it.

    The town and company – they’re both shit. I live in it and I use one, so I guess I know.

    Hey, “Suomi!” – VW ain’t that great, BMW shows and delivers innovation.

    When it comes to iClone

    That thing is so fucking ripped off; even the commercial is a rip-off. Nokias complicated engineer-ass UI design has tortured the world for so long and it seems that now, when Apple is showing them how, they can deliver good UI.

  21. No wonder Apple people can spot a copy from miles, after all Apple is the biggest copycat of them all. The infamous Apple graphical ui was ripped of Xerox and there were portable mp3 on the market long before iPod was launched.

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