Apple debuts new iPhone ‘God Phone’ print ad (with image)

Apple has debuted a new iPhone print ad in a national (U.S.) campaign that seems to play off the “Jesus Phone” or “God Phone” sobriquet that some have used to refer to iPhone. The advertisement features an image that’s more than a little reminiscent of Michelangelo’s Sistine Chapel fresco, “The Creation of Adam,” along with the tagline, “Touching is believing.”

If we follow Michelangelo’s positioning of Adam on the left and God on the right, the iPhone was created directly by and/or is God’s phone (as if He needed a phone).

Here’s the back cover of the August 2007 issue of Details Magazine:

God Phone.


  1. The iPhone ad is nice. I like the minimalist approach and the caption. The image, however, doesn’t do it for me.

    MDN Take: Priceless.


    It’s their forum. They can do as they please with your post or anyone else’s post. That’s life. If you want a forum where no one will delete your posts, start your own.

  2. I am starting to think it might be a good idea for MDN to set up iPhone Daily News because although it’s pretty interesting to hear Apple are kicking ass with the iPhone I am getting withdrawal symptoms from the regular Mac News.

  3. British Mac Head,

    Hint: if you’re not interested in an article, don’t click it. Certainly don’t comment on it, you bloody idiot.


    First time I’ve seen it, since the NYT is a red rag I avoid like the plague. MDN’s interpretation of the ad is worth it.

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