AT&T and Apple announce service plans for iPhone starting at $59.99 per month

AT&T Inc. and Apple today announced service plans for iPhone which start at $59.99 per month. All plans include unlimited data, Visual Voicemail, 200 SMS text messages (more SMS text messages can be added to any plan), roll-over minutes and unlimited mobile-to-mobile calling. With everything else already included, iPhone customers can easily choose the plan that’s right for them based on the amount of voice minutes they plan to use each month. In addition, iPhone customers can choose from any of AT&T’s standard service plans.

Individual AT&T service plans for Apple iPhone:
• $59.99 for 450 minutes
• $79.99 for 900 minutes
• $99.99 for 1,350 minutes
• $119.99 for 2,000 minutes
• $169.99 for 4,000 minutes
• $199.99 for 6,000 minutes

Family AT&T service plans for Apple iPhone:
(Includes one line. Additional iPhone lines are $29.99 each.)
• $80.00 for 700 minutes
• $100.00 for 1,400 minutes
• $120.00 for 2,100 minutes
• $160.00 for 3,000 minutes
• $210.00 for 4,000 minutes
• $310.00 for 6,000 minutes

All plans include unlimited data (email and web), unlimited nights and weekends (except $59.99 plan which includes 5,000 nights and weekends minutes), Visual Voicemail, 200 SMS text messages (more SMS text messages can be added to any plan), roll over minutes and unlimited mobile-to-mobile and a one-time activation fee of $36. All iPhone monthly service plans are available for individuals and families and are based on a new two-year service agreement with AT&T.

Current AT&T customers service plans for Apple iPhone:
(Just add one of these data plans to your existing voice plan)
• $20.00 for Unlimited Data (Email/Web), Visual Voicemail, 200 SMS Text Messages
• $30.00 for Unlimited Data (Email/Web), Visual Voicemail, 1,500 SMS Text Messages
• $40.00 for Unlimited Data (Email/Web), Visual Voicemail, Unlimited SMS Text Messages

“AT&T has the largest voice and data network in America, the largest mobile-to-mobile calling community and the fewest dropped calls,” said Randall Stephenson, chairman and CEO, AT&T, in the press release. “AT&T has invested more than 16 billion dollars in its wireless network between 2005 and 2007, and iPhone customers will enjoy the best voice and data network in the nation.”

“We want to make choosing a service plan simple and easy, so every plan includes unlimited data with direct Internet access, along with Visual Voicemail and a host of other goodies,” said Steve Jobs, Apple’s CEO, in the press release. “We think these… plans give customers the flexibility to experience all of iPhone’s revolutionary features at affordable and competitive prices.”

All iPhone plans include Visual Voicemail, an industry first, which allows consumers to see a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to previous messages. Just like email, Visual Voicemail on iPhone enables users to immediately and randomly access the messages that interest them most. Unlike most wireless plans that charge additional fees for new features, there are no additional fees for Visual Voicemail.

iPhone introduces an entirely new user interface based on a revolutionary multi-touch display and pioneering new software that allows users to control iPhone with just a tap, flick or pinch of their fingers. iPhone combines three products into one small and lightweight handheld device-a revolutionary mobile phone, a widescreen iPod, and the Internet in your pocket with best-ever applications on a mobile phone for email, web browsing and maps. iPhone ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones.

iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will be sold in the US through Apple’s retail and online stores and AT&T retail stores. iPhone will be available in a 4GB model for US$499 and an 8GB model for $599, and will work with either a Mac or PC.

MacDailyNews Take: These are simple, well-priced plans. Let the bloodbath commence!

MacDailyNews Note: For those who might be thinking of buying an iPhone and never activating it in order to use it as a 6G iPod, Think Different™. From Apple’s iPhone Rate Plans page: Minimum new 2-year wireless service plan and activation fee required to activate iPhone features, including iPod; plans are subject to AT&T credit approval.


  1. I live in Japan, and this plan is surprisingly good for the US. The unlimited data and unlimited mobile-to-mobile is great.

    The iPhone is going to do well in the US. I look forward to its arrival in Japan, where it will face stiffer competition. However, the iPhone will likely do well here, too.

  2. Perfect! I’m paying $39.99 for 450 minutes plus $19.99 for unlimited data right now so it’s a wash for me to upgrade. I just wish they had more than 200 SMS included. Oh well, see how it works out.

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