Nike has won the Cannes Lion “Grand Prix” (highest honor) Cyber Lions 2007 award in the “Innovative Ideas” category for their Nike+iPod online running application.
Nike+iPod a unique partnership between Nike and Apple: basically, your iPod nano becomes your coach, personal trainer, and favorite workout companion.
Nike+ is credited to R/GA, New York City.
More info here.
Nike+iPod: http://www.apple.com/ipod/nike/
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I finally had to post because I’ve never seen a story go this long without a post. It’s been about 40 minutes since I first read this.
Must not be any runners here at MDN.
3rd post! Hey, this is fun. I’ve got the whole place to myself
Hey MDN: better start a “5 Day LEAST Commented” section.
Wow, Spark, maybe you should go out for a run – you seem to have a lot of nervous energy!
I love my Nike+iPod by the way.
Maybe Spark got Canned? I’m not Lion.
Just had to prime the pump.
Actually, it’s the Grand Prix in the Online category. The Grand Prix over all is to be decided tomorrow, from what I understand.
I liked the Evolution viral video.
“Just had to prime the pump.”
That’s a bit too personal, don’t you think?
Something must be wrong. A non-iPhone story. What is the world coming to…independent thinking!!
Hello Hello Hello, is anyone here?
Nike <strike>makes</strike> sells crap. (They make nothing themselves) Partnering with Apple will be their only salvation.
Nike+iPod rocks. Too bad that Nike shoes aren’t so good. I use my N+i kit with Asics shoes. Works like a charm.