Surveys show massive iPhone demand; customers ready and willing to switch to AT&T

“AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.’s highly-anticipated iPhone, two new consumer surveys show,” Amol Sharma and Nick WIngfield report for The Wall Street Journal. “Two-thirds of mobile-phone users who are interested in purchasing the iPhone aren’t AT&T customers but would be willing to switch carriers to obtain the device, according to a survey in May of about 11,000 cellphone users by M:Metrics Inc., which tracks wireless industry trends.”

“The carrier with the most to be concerned about is T-Mobile USA, according to the survey, with 12.5% of its customers expressing a high interest in the phone; followed by 8.1% for Sprint Nextel Corp.; and 6.7% for Verizon Wireless. T-Mobile is seen as especially vulnerable because it has a high share of users in the 18-to-24 age group,” Sharma and WIngfield report. “Overall demand for the device is massive. About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they’ll need to pay $499 or $599 to snatch up one of the two versions, and will need to be an AT&T subscriber, according to M:Metrics.”

In a separate online survey of 680 people who were shopping for iPods on the Internet, Compete Inc. polled consumers [and found that] 12% of respondents said they have postponed their wireless-phone purchases to wait for the release of the iPhone and an equal percentage said they had postponed their purchase of an MP3 player… [The research consulting firm] said 15% of its respondents were either likely or extremely likely to purchase an iPhone [and] a quarter of the people interviewed said they were either very likely or extremely likely to switch cellular carrier to AT&T to get the iPhone,” Sharma and WIngfield report.

Full article (subscription required) here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

48 Comments

  1. “…..About 19 million people in the U.S……”

    With the reported 3 million iPhones stockpiled for launch day … it aint gonna be enuff …

    Check eBay on the 30th ! ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  2. In 1980, if someone had suggested that there would one day be a small device – small enough to carry around in your pocket – which would allow you to make and receive phone calls AND watch full-length movies on it, without having to be plugged with a wire into a socket in the wall, the mental health authorities would have been alerted!

  3. Couple things:

    1) Apple and AT&T need to release the rate plans that are specific to the iPhone. I cannot understand the holdup, unless they have not settled on them yet.

    2) To make this more attractive to business customers, they could loose the iPod. I have an iPod, in fact I have several. To have a phone that is (purportedly) as easy to use and intuitive as the iPhone is a big bonus over what is available. The seemless intergration with Mail/iCal/Address Book is great. The full web is a major bonus. The Mapping feature makes this almost better than a dedicated GPS unit, insofar as it can be used for extra-vehicular activities. I don’t get lost in my car, I get lost on my bike and walking in big cities.

  4. “About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they’ll need to pay $499 or $599 to snatch up one of the two versions”

    1. Yeah, but it will never be as successful as the iPod
    2. don’t you know? things are trending toward the little keyboard things.
    3. you can’t use the virtual keypad to type while you are driving because you have to look at the screen, unlike the little keyboard thingys.
    4. uh, something about 3rd party apps…or something
    5. it will never be as successful as the iPod, which means Apple will go bankrupt
    6. IT’S ON CINGULAR!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    7. I MEAN “THE NEW AT&T”!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    8. it’s just a rip-off of the Prada phone
    9. Apple announced it way too soon, which means Apple will go bankrupt
    10. Apple was too demanding to Cinguler/the new AT&T – consumers really hate it when someone dares to challenge the corporate monoliths that has them locked in 2-yr contracts with massive early cancellation fees. I mean, I’m really emotionally attached to the anonymous corporate entity that is my service provider. Apple being mean to them makes me sad.

    bonus argument: well, just wait until Microsoft superglues a KRAZR to a Toshiba 1089, er, Zune. Then Apple will be absolutely F’d in the A. You knows it.

  5. “2) To make this more attractive to business customers, they could loose the iPod.”

    There is zero reason for this. Do you think they should loose the hard drive? Well, if they keep the HD, then the only thing that makes the iPhone an iPod is iTunes. So how would they add value (or reduce cost) by just removing iTunes?

  6. Are the prices out yet? Is there going to be a signup discount? There’s no way in hell I’m paying to the Edge. It’s free WiFi all the way! One article had the yearly cost of an iPhone at $2000 with edge and the all-you-can-eat package. No way in freaking hell. Cell phone costs have become obscene.

  7. ChrissyOne, I understand what you are saying that it doesn’t seem like much to omit/include iTunes…however, Steve Jobs in his keynote that introduced the iPhone made a big deal about the price justification and that it, the iPhone, was merely an iPod with a phone included for a little bit more money. Know I have not held or used one, and I dare say none of us has. But if it is true, and iPod capability is a significant or even partial cost of the iPhone (due to the extra hardware required to function as an iPod), then I for one could do without it. Make no mistake about it, a cell phone can play music, but it needs more hardware to play the various codecs required to make it an iPod. That is hardly the inclusion of iTunes software.

    The iPhone does not have a HD it would be dead in the water if it did. It has flash memory.

  8. You practically are a brand, though, you know. Same with most of you: TowerTone, Twisted Mac Freak. One could imagine a ChrissyONE magnetic poetry set selling well to the tens of posters in this forum. Or a Twisted Mac Freak pencil sharpener.

    Maybe in the future such mini-brands will be given a real economic life. Maybe companies will create cheap products that people could easily and semi-exclusively self-brand and offer to friends, relatives and anonymous e-quaintances.

    Interesting to think about.

    MW: “From” the mouths of babes (yes, you).

  9. My Verizon contract isn’t up yet, but I’ve had it with my RAZR. Just yesterday, I had at least 5 calls lost and 2 failed calls when dialing out while I was in an area with full reception strength. It’s either the phone or Verizon or both, but no matter what it is, I’m done with them. Switching to iPhone on June 29.

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